What is McDonald s market positioning, and what are McDonald s consumer groups, which is its target

His ultimate goal is to develop all the populations

McDonald's is mainly more popular among children and teenagers.

According to the survey, among McDonald's consumers, about 55% are teenagers, about 30% are children, and the remaining 15% are mainly parents and other groups of people who accompany their children. Most parents said that they were not very interested in this kind of food, mainly to accompany their children, otherwise they would not come; There are also a few parents who say that they come here to eat for the sake of convenience.

The above results show that such Western fast food is mainly popular among children and teenagers, indicating that such things are not completely accepted by China, but only within a specific age group, but as a foreign thing, after more than ten years of development, has gained a foothold in China, and has its own fixed consumer group, and this also shows that the Chinese people, especially young people, are very receptive.

McDonald's has strengthened five aspects of work for consumer groups:

1. Continuously strengthen marketing activities for children to enhance children's cohesion towards McDonald's.

2. Carry out ** activities in the target market of adult market segmentation, and organize ** sex games every six months. Introduced whole-nutrition loaf bread in large city markets in the north-east and west coast regions and organized a radio advertising campaign. Several new ideas have been developed in adults to develop strong customer loyalty.

3. Continue to open sales outlets in non-traditional places to increase the number of outlets.

4. Increase the number of appearances of Ronald McDonald's. Increase the number of sports events and related activities hosted by McDonald's.

5. Publish news reports on the nutritional content and content of McDonald's fast food.

Large and medium-sized cities, wage earners and teenagers, aged 12-45 years old, have a monthly income of 1,500-20,000 yuan!

Admirers, lovers, undisgusted ones, that's all. Forget it for the disgusted.

Students, white-collar workers 8 to 30 years old.

Summary. "McDonald's mainly targets young people (men and women aged 4-30), while pizza and KFC mainly target family members. ”

What are the consumer groups of McDonald's and its target market?

Hello, I have seen your question and am sorting out the answer, please wait a while What are the consumer groups of McDonald's and its target market?

"McDonald's mainly targets young people (men and women aged 4-30), while pizza and KFC mainly target family members. ”

Summary. Hello, McDonald's and KFC are the two fast food brands. "McDonald's and KFC are both fast-food brands from the United States.

In the United States, McDonald's is much larger than KFC, with more than 30,000 stores worldwide and a turnover of more than $40 billion; And KFC has only 1 3 of McDonald's stores in the world, about 10,000.

But in China, KFC entered the Chinese market earlier than McDonald's, and its scale far exceeds McDonald's, with a total of 1,500 KFC restaurants and only 700 McDonald's. At the same time, it can be seen that the development of KFC in the Chinese market has far surpassed that of McDonald's. Hope it helps, <>

Market share of KFC and McDonald's.

Hello, McDonald's and KFC are the two fast food brands. "McDonald's and KFC are both fast-food brands from the United States. In the United States, McDonald's is much larger than KFC, with more than 30,000 stores worldwide and a turnover of more than $40 billion; And KFC has only 1 3 of McDonald's stores in the world, about 10,000.

But in China, KFC entered the Chinese market earlier than McDonald's, and its scale far exceeds McDonald's, with a total of 1,500 KFC restaurants and only 700 McDonald's. At the same time, it can be seen that the development of KFC in the Chinese market has far surpassed that of McDonald's. Hope it helps, <>

Can you still ask. Hello. Is there anything else I can do to help you?

Summary. Market segmentation based on geographical factors Different countries and regions have their own different eating habits and cultural backgrounds. As an international company, McDonald's will segment the market according to the differences between regions, for example, people in the east and west of the United States drink different coffee tastes, and by subdividing the market into different geographical units for business activities, so as to adapt to local conditions.

Therefore, McDonald's spends a lot of money every year to conduct rigorous market research, study the population mix, cultural customs, etc., and develop detailed segmentation reports, so that each country and even each region has a market strategy suitable for the local lifestyle.

What is the market positioning of McDonald's.

Market segmentation based on geographical factors Different countries and regions have their own different eating habits and cultural backgrounds. As an international company, McDonald's will segment the market according to the differences between regions, for example, people in the east and west of the United States drink different coffee tastes, and by subdividing the market into different geographical units for business activities, so as to adapt to local conditions.

Therefore, McDonald's spends a lot of money every year to conduct rigorous market research, study the population mix, cultural customs, etc., and develop detailed segmentation reports, so that each country and even each region has a market strategy suitable for the local lifestyle.

Take "McDonald's" as an example to illustrate what market positioning is.

Typically, the demographic segment is segmented into several parts based on age, gender, family size, life cycle, income, occupation, education, religion, race, nationality and other relevant variables. McDonald's segmentation of demographic factors is mainly based on age and life cycle stage of the demographic market. McDonald's, for example, is child-centric, with children as its main consumers, and places great emphasis on cultivating their consumer loyalty.

According to the psychological element segment, the fast food industry usually has two potential market segments: convenience and leisure. For example, for the convenience market, McDonald's proposed "59-second fast service", that is, the standard time from the time the customer starts ordering to the time when he leaves the counter with the food is 59 seconds, and it should not exceed one minute.

For the casual market, McDonald's is very particular about the layout of the restaurant hall, and tries to make customers feel comfortable and free. Companies can learn from McDonald's market positioning.

This adds up to McDonald's market positioning.

Summary. Hello. Dear, I'm glad to answer your <>

McDonald's goals are as follows: McDonald's brand vision is "Anytime, anywhere, whatever I want, I like it!" It expresses McDonald's desire to provide consumers with a convenient, diverse and personalized food experience.

McDonald's business philosophy is "QSC&V", which stands for Quality, Service, Cleanliness and Value, which reflects McDonald's high standards for products, the environment and customers. McDonald's aims to maintain an average annual sales growth rate of double digits in the next five years in Chinese mainland from 2018, increase the number of restaurants from 2,500 to 4,500 by the end of 2022, cover more third- and fourth-tier cities, and increase the proportion of delivery services and digital restaurants, demonstrating McDonald's confidence and investment in the Chinese market.

What is McDonald's goal.

What are the objectives of McDonald's management?

Hello. Dear, I'm glad to answer your <>

McDonald's goals are as follows: McDonald's brand vision is "Anytime, anywhere, whatever I want, I like it!" It expresses McDonald's desire to provide a convenient, diverse and personalized food experience for consumers and consumers.

McDonald's business philosophy is "QSC&V", which stands for Quality, Service, Cleanliness and Value, which reflects McDonald's high standards for products, the environment and customers. McDonald's aims to maintain an average annual sales growth rate of double digits in the next five years in Chinese mainland from 2018, increase the number of restaurants from 2,500 to 4,500 by the end of 2022, cover more third- and fourth-tier cities, and increase the proportion of delivery services and digital restaurants, demonstrating McDonald's confidence and investment in the Chinese market.

McDonald's market positioning is to take the young market and the children's market as the main target, using fashion, youth, sports and other elements to attract these consumer groups, and enhance their loyalty to McDonald's through continuous innovation and activities, reflecting McDonald's keen insight and flexible response to market demand. That's the goal of McDonald's that I've provided for you, and I hope Laughing Lee will help you. If you have any further questions, please feel free to ask.

McDonald's Shouchen Hopper management goal: to transform to 95% of franchised restaurants, and by 2022, franchised restaurants will account for the total number of restaurants. McDonald's business philosophy is "QSCV", which stands for Quality, Service, Cleanliness and Value.

McDonald's business strategy is based on the "three Fs", namely food, fast and friendly.

McDonald's is a giant in fast food. McDonald's is a world-renowned restaurant brand with more than 37,000 restaurants in more than 100 countries and regions around the world. McDonald's entered the Chinese mainland market in 1990.

At present, China is the third largest market for McDonald's in the world, the world's largest franchise market outside the United States, and the world's fastest-growing market. In July 2017, McDonald's entered into a strategic partnership with CITIC Shares, CITIC Capital and Carreda to jointly operate and manage McDonald's business in Chinese mainland and Hong Kong. As of November 2021, there are more than 3,000 McDonald's restaurants in Chinese mainland with more than 150,000 employees.

In 2017, McDonald's China served more than 1.3 billion customers.