Internet TV adopts the OTT business model, what are the characteristics?

1. Background of the development of OTT Internet TV.

At present, the modern communication network used to disseminate information mainly includes telecommunications networks, computer networks and radio and television networks, in the 90s of the last century, China strictly prohibits the three from getting involved in each other's business scope, and with the rapid development of information technology and the increase in social information demand, in 2001, the national turn of the "Tenth Five-Year Plan" outline clearly put forward the triple play integration policy, breaking the policy barriers of the previous two camps, and clarifying the criteria for mutual entry, in the subsequent development process, A variety of fusion forms and new business models have emerged, and OTT Internet TV is one of the most representative ones.

OTT (over the top) originally refers to the overhead pass in basketball, and also specifically refers to the video and audio ** transmission process, the network operator does not need to participate in the control and attention of the content itself, only responsible for the accurate transmission of IP packets, and the content in the IP package is completely determined by the third-party content provider, and the business model can be described as the direct distribution of audio ** to devices with Internet connection through the Internet, so that users can at any time, any place, Use AV services on any device.

Answer]:1Unification of news and entertainment functions.

For a long time, people have always thought that TV news is only a report on recent facts, and ignore its other function, which is that it conveys knowledge and fun. There is no contradiction between the function of imparting knowledge and interest and the function of disseminating news and information. These features are the main features of 21st century TV news.

Achieving the latter function is the duty of television journalism. The imparting of new knowledge is an expansion and extension of the function of television news in the era of knowledge economy. Many TV programs now include news backgrounds in the news that everyone is interested in, making TV news a quick and visual "encyclopedia".

Entertainment and informative programs are a combination of news and entertainment. Information and entertainment are not incompatible, and with the transformation of the way of life and the way of thinking, the trend of information entertainment will become more and more distinct. ”

2.The unity of propaganda and education and recreation and entertainment.

Undertaking the mission of propaganda and education is the unshirkable responsibility of television, and it is also the top priority of the work. On the contrary, from the perspective of the people, it is also the responsibility and obligation of TV to create programs that the people like to see, serve the people, and entertainment. Fundamentally speaking, the two are not contradictory, as long as they are truly "close to life, close to the people, close to the truth", and insist on looking at life and the perspective of ordinary people, TV programs can be on.

With such a foundation, we can better realize propaganda and education.

3.The integration of information dissemination functions and social service functions.

The modern concept of journalism clearly states that the function of news is not only to disseminate information and guide the audience, but also to assume the responsibility of serving the audience. Here, it is necessary to distinguish between general information services and media services. While general information services are understood from the perspective of providing timely, authentic and valuable messages to the audience, media services rise to a higher level, focusing on the media agencies to provide a wider range of comprehensive assistance to the audience.

For example, some livelihood news, such as "Nanjing Zero Distance", provide media social services.