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The specific concept of this operation is relatively broad, and everyone has a different understanding. Internet operation is actually also called network promotion, which is mainly to attract new customers, retain, convert, and maintain old customers. Whether you are operating a product or a service, it is nothing more than to let more people know or understand (attract new users), and then let everyone accept the product or service you operate, and be interested in it (let customers stay and follow you), and the ultimate goal is to make customers buy **).
Forming a closed loop of these is the work to be done in Internet operations. The job prospects are good, but you must be a qualified operator, otherwise you will only get a meager salary every month.
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In order to promote the development of informatization and e-commerce, China first put forward the concept of Internet +, marking that the process of socialization has moved from the industrial age to the information age, and now, the Internet has already developed into all major fields in China and has become a symbol of the new era. In recent years, China's information industry has developed rapidly, and its social and economic benefits have been increasing day by day. Major industries have gradually integrated through network informatization and become a new type of economy.
A series of high-tech products such as cloud computing, big data, and artificial intelligence collide and integrate with traditional industries. In this new era, people can fully enjoy the convenience brought by informatization, and all walks of life are also evolving and innovating in the information society to avoid being eliminated. As the most important industry in the traditional field, accounting has always been the central element to measure the advantages and disadvantages of enterprises, and in the face of technological innovation, its functions have also undergone major changes.
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The entry threshold for IT majors is low, and the salary is getting better and better, and the current job market in the IT industry is not saturated, so it is relatively easy for employees to find a job. If you don't want to continue your studies, it's not bad to choose a vocational and technical school, as long as you learn IT technology well and have the ability, you can find a good job.
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You can learn the cooking industry, the development direction is very wide, there are Chinese food, Western food and Western snacks and snacks, the demand for Internet talents is relatively high, but the starting point of cooking is not high, as long as you do more hands-on you can learn.
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You can learn auto repair technology, with the increasing number of cars in China and the deepening of reform and the development of high and new technology, the system of automobile maintenance from the traditional concept of dirty mess has gradually developed to the intelligence and automation of testing equipment, the rapid development of the auto repair industry in recent years, but also expanded the demand for auto repair talents, so that auto repair has become a shortage of industry.
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Is it good to graduate from junior high school and promote Internet operation and employment?
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How to learn Internet operations.
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After all, the Internet is the trend of the times, and any industry and field needs the support of the Internet. Here are some examples of the industry and go into detail.
**Category: including online advertising and online promotion.
Brand planning, marketing planning, marketing planning, etc.
Management: including network marketing executives, new supervisors, new managers, etc.
Content Operations: New ** Operations.
It is mainly through the production and consumption of content to achieve the purpose of attracting new users and conversion. Through the social stool stupidity**.
To establish a content channel, you need to be responsible for the number of content, the number of content interactions, content dissemination and other data.
What needs to be done:
determine content targeting;
identify communication channels;
determine how the content is produced;
How to be sustainable, how to guide user interaction or communication.
What kind of college students are suitable for career change:
I like to be quiet, I like to write, I love to read, I like to get in touch with new things;
User Operations. Focusing on user addition, retention, activity, and dissemination, improve user data, such as the number of users, active users, KOL users, etc.
What needs to be done:
Determine the user's system setup.
Determine the operation and maintenance of users, conversion.
Take responsibility for user growth;
Obtain user value tags through operational means.
Build a user portrait database and visualize tags.
Define and hierarchical users.
What kind of college students are suitable for career change:
Love competition, love to share, and be willing to accept challenges;
Event Operations. Carry out regular activity planning, do a good job in a series of processes such as event planning, resource confirmation, publicity and promotion, effect evaluation, etc., to ensure the promotion and implementation of the project. Finally, do a good job of evaluating the effect.
What needs to be done:
Determine the marketing creative and campaign flow.
Identify campaign tools vs. growth tools.
Control the copywriting and poster design and division of labor in all links, and issue tasks.
Channel cooperation and joint promotion to increase publicity**.
Project management: channel acquisition, operation retention, sales conversion, review and summary.
Data analysis. Monitor and review the data of each link for easy optimization.
What kind of college students are suitable for career change:
Big brain, creative novelty, good at organizing and planning activities.
Loves outreach.
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After learning it, is it promising, as long as you like to do something, it is promising, and the future development is very promising.
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Personally, I think it's very promising, because platformization is a big trend.
You see, each industry has its own Internet platform, and the country also shouts the slogan "Internet +.""。If the platform is the best, it needs people to operate, and the salary in this industry is also higher than the average salary.
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There must be a future, and now the network is so developed. However, there are many ways to learn online marketing, and there are those who learn online while working at the corresponding company. There are online self-study.
Some are learned in school. But I feel the best are the first two. School** is too expensive, and it is cheaper to learn online.
Personally, I feel like learning online. Find some great people to study. For example, people like Chen Chao.
Lots of free courses to learn.
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The development prospects of the current operation are still very good, mainly for the following three reasons:
1. The professional skills of operation, the longer the more valuable.
Many people do screws in the company.
What you do every day is repetitive and boring work, and you don't have much say in the company, for the simple reason that your contribution to the company is very low, and your "screw" can be replaced at any time.
The internet has penetrated into all walks of life, and you should choose a profession that is not easily replaced.
For operations, this is a people-oriented job, and it is difficult for machines to replace it, because there is no standard for operations and marketing work.
The specific business of each company corresponds to the group and brand value.
The value of the product, the tone of the external propaganda and so on are different, it can be said that they are ever-changing, which requires human experience and operation methods to test, to find a suitable method for the operation of the enterprise, which can not be replaced by the machine.
2. There are large vacancies in Internet operation positions.
A good operation is very, very rare, and will be even rarer in the future. Today, the problem faced by traditional industries is the prosperity of the Internet transformation.
In the Internet industry, more and more entrepreneurs have penetrated into various fields, entertainment, finance, education, e-commerce, which enterprises have to face the problem of publicity transformation, so enterprises hope that more and more people in this area can be pulled. However, the experience of excellent personnel is not fast, so the requirements for the use of this position are high.
3. The development path of Internet operation positions.
There are no more than three development paths for Internet business: skilled masters, management personnel, and self-employment.
Skill Master: Indicates the height of a certain vertical depth. For example, to do business development, you need to accumulate contacts. It requires you to have enough love for a position and be willing to go deeper.
It's not that you force yourself to keep doing it, but you are willing to do it, and you do it well, then it is more appropriate for you to do in-depth research.
Administration: Must have the ability to scale out. If you want to manage others, you need to know everything.
This logic is very simple, and it requires you to expand your knowledge, for example, in addition to being able to write copywriting, you also need to do drainage, transformation, and activities, and you must have the understanding of all-round players.
Self-employment: After seeing the prospect of the Internet, for the new first-class operation based on zero.
How do I get started?
First, identify the field you want to enter.
Second, improve your skills, such as taking courses in Nuanshi and doing hands-on combat.
Third, I was entangled in the knowledge points I had learned, and I began to do exercises to test the knowledge points I had learned, and I had my own set of operation ideas.
Operational demand will continue to grow in the coming years: first-tier cities.
It is still the most operationally intensive location, and the capacity requirements are relatively high; Second-tier cities.
There is a blowout of demand, but the need for experienced front-line backgrounds in large companies is particularly urgent; Third- and fourth-tier cities are still underdeveloped, and third-tier cities.
A small number of companies are doing well.
Opportunities are always there, and it's up to the individual to seize them.
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Are girls suitable for online escort network operations? Is it a lot of pressure to do Internet operations?
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Is it suitable for girls to do spine repatriation and change the network operation position.
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<> ever-changing electronic information age, learning Internet operation is undoubtedly the best way out. The premise is that I have the opportunity to make a new choice, and the so-called financial management thinks that I do not have the ability to learn systematically, which requires a high level of cultural knowledge.
More and more people who don't have much culture choose to study Internet operations, from 2013 when e-commerce was just emerging to the present, there are endless people doing operations. As the name suggests, it is not a simple matter to do a good job. Although I don't have to worry about eating and drinking, the premise is also to study carefully.
Nowadays, the demand of many companies for recruitment operations is not how high your diploma is, and the first thing is always work experience. Generally speaking, if you have a secondary school diploma, it is best if you have your own technology. If you don't have the technology, you can start slowly from the assistant, and then gradually precipitate and develop the Yuqiao type.
Many operations have been done well, and it is common for them to open their own stores and make a fortune as a boss.
Many decent bosses started from ordinary operations, and just started to systematically learn operation techniques from a master with experience in town guessing. You must not be afraid of hardships, precipitate for a year or two, and slowly master the professional laws of this work. If you do a good job, you can open a store and be the boss, as the so-called advance can be attacked and retreated, and it is easy to say anything if you have technology in your hand.
Operations is the most difficult to learn, and there are only a handful of people who actually make achievements. To do a good job in operation, first of all, you have a stable income in a big city a month, a basic salary plus a commission of 20,000 yuan, which is average, and it is possible to find your own life in the company or other places. All in all, everything is possible, and it makes sense to say anything with money in hand.
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Zero-based Internet operation, which job is better? Changing careers to do the Internet, it depends on which positions are suitable for novices.
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Internet operation, also known as operation refers to all activities related to the later operation and operation in order to improve the efficiency of serving users; The scope of basic sales usually includes content update and maintenance, server maintenance, process optimization, data mining and analysis, user research management, marketing planning, etc., and commonly used indicators for operation: PV, IP, registered users, users, bounce rate, conversion rate, paying users, duration, purchase frequency, and ARPU value.
Operation refers to all the work related to the later operation and operation in order to improve the efficiency of serving users.
In a broad sense, the sedan includes multiple links such as planning, product development, network marketing, and customer service. In a narrow sense, it refers to the operation and management work after the completion of the construction of the network, such as content planning, marketing campaign planning and customer service tease, etc., that is to say, all the work related to the later operation of the network marketing system. **Operation includes site planning, demand sorting, content construction, product maintenance, etc.
The employment prospects are broad and numerous.
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In general, the development of e-commerce has probably experienced several major stages such as traffic dividend (1999-2012), traffic maintenance (2013-2017) and traffic ceiling (after 2017), and the demands of each stage for operation are different.
The first stage is in the period of traffic dividends, savage growth, starving to death of the bold, the test of operation is speed, and the speed is used to drive the scale and thus the profit.
In the second stage, the traffic dividend disappears, and the operation begins to test the ability of intensive cultivation, at this time the operation returns to the assessment of ROI value, but at this time there are still many new channels that can be expanded, such as Weibo marketing, big V marketing, etc., basically the new channels and the double improvement of user consumption quota can make up for the bottleneck of part of the traffic, of course, today is still the focus of the direction of operation after 2017, after the traffic ceiling, the future requirements for excellent operations, The skills and basic skills required will be more than enough to be repented of early. Many of them include brand positioning capabilities, consumer behavior insight capabilities, new understanding and application capabilities, and even product manager capabilities. In this way, operations are equivalent to most of the CEO, but to do it well, that's it.
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