What should I pay attention to in store location selection? How to carry it out

No matter which brand you're joining, the location of your store can't be overlooked. If the location of the store is suitable, it can even make the store win at the starting point and become the hottest store on the whole street, providing invisible power support for **. So, how to choose the location of Zhengxin chicken steak restaurant?

This is a question that a lot of investors want to know about nowadays. In fact, it is not difficult to choose a suitable address, just remember 3 points.

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1. Choose a place that is convenient for transportation and can be reached directly on foot.

For consumers, they are accustomed to buying Zhengxin chicken steak products when they are tired and hungry. So the store needs to choose a place that can be reached on foot. Imagine if a customer were to wait in line for an elevator to go to the fifth floor to buy a chicken cutlet, the customer would definitely give up.

Therefore, shops should be open on the street and do not choose a location on the second floor or higher. In addition, many people who like Zhengxin chicken steak will also drive or ride bicycles to buy things, but if it is inconvenient to park near the supermarket, it will definitely make the customer's consumption experience very poor. Therefore, choosing the location of the store requires not only convenient transportation, but also careful consideration for the customer.

2. Need to have a certain amount of space around the store?

Anyone who knows about Zhengxin Chicken Chop Store knows that its store is very small, basically 10 square meters can open a store. However, since the brand itself is relatively famous and the products are very popular, you need to consider the queue when choosing the location of the store. Even if the 20-square-meter store has seating for customers, there are often queues.

Therefore, there should be a more open space around the store, which on the one hand does not affect normal traffic, and on the other hand, customers can queue up attentively to attract more people to buy, while also maintaining the high popularity of the store.

3. Should there be too many large competing stores around the store?

Although there are not many chicken steak brands of the same type on the market at present, in fact, the products of these brands can be regarded as competitive products. After all, if a customer eats one type of chicken cutlet, they won't go for another.

Of course, this doesn't mean that the location needs to be in a place that doesn't have a drink brand, just don't get too close. If there are four or five stores on the same street, you don't have to worry, but you need to pay attention to the spacing so that investors can be more attractive.

How to choose the location of Zhengxin chicken steak restaurant? Zhengxin chicken steak restaurant is very common in China, and with the strong support of the headquarters, it will inevitably win the trust of consumers. How much profit margin each investor can get depends on his own location selection skills.

If you have a good store as the foundation, the profit margin of the operation will be greater.

Although a good location is not absolute, it has many commonalities, such as large population mobility, convenient transportation, etc., so the following factors must be considered when choosing a good location:

**Volume: Usual, holiday, day and night orders to keep an eye on the number and proportion of people;

Traffic flow: traffic of cars and motorcycles;

Transportation: current and possible future increases and decreases in the means of transport;

road width and parking problems;

Regional characteristics: competitive stores, complementary stores, financial institutions, cultural, educational, leisure facilities, etc.

You want to choose a storefront that has ad space. Some stores do not have an independent storefront, and the store will naturally lose independent advertising space in front of the store, which will make you lose the space to play marketing wisdom in front of the store. Fourth, we must have the consciousness of "borrowing light".

That is, to open the store near the store of a famous chain store or a strong brand store, or even next to it. For example, if you want to run a restaurant, then you can open a store around "McDonald's" and "KFC".

1. The aroma of wine is also afraid of deep alleys. Times are different, and no one has to eat at your place.

2. Pay attention to the effective amount. People come and go, the amount is very large, and a place with a lot of people must be a good location, and many people think so.

3. Pay attention to the dining experience. There will always be some stores that are particularly well located, but the shape of the store is particularly narrow and long, and this situation is the most confusing.

4. You don't have to compete for the perfect position. Entrances and exits to subways, streets, overpasses, etc., are often considered to be excellent locations.

5. Pay attention to market capacity. All store locations must ensure one principle - sufficient market capacity.

6. Be cautious when entering the building. To enter the building, it is necessary to examine its vacancy rate, the consumption habits of the people in the building, and the surrounding food and beverage facilities.

7. Don't choose next to the bank. I don't know if you have noticed that there are very few restaurants or other industries in the financial street where banks are concentrated.

8. Parking spaces are crucial. As soon as the meal arrived, the restaurant was full of cars parked in front of the restaurant. Parking spaces are especially important for large restaurants, such as hot pot restaurants.

9. The so-called street yin and yang are staring at each other. The yin and yang sides of the street are often mentioned in the site selection.

10. The site selection of the main road should be cautious. The main road is wide and there is a lot of traffic, but it is not necessarily prosperous.

11. Be careful when looking for a free storefront. Many stores are in the hands of second-hand landlords, and the following principles are adhered to for stores similar to lead promotion.

12. Look for free information. Information posted outside the store is the easiest to see.

13. Efficient street sweeping site selection. Inspect the storefront by yourself and first determine the key area for street sweeping.

14. Make good use of intermediary companies. Generally, the agency will charge half or all of the first month's rent as the agency fee, and the real estate agent generally has a rich network and resources.

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