What should be presented in the business plan

Business plan.

The business plan, also known as the business plan, is a document that describes the development of the enterprise in an all-round way, is the embodiment of the quality of the enterprise operator, and is one of the important conditions for the enterprise to have good financing ability and achieve leapfrog development. A complete business plan is not only a key factor for the success of the company, but also a core management tool for the development of the enterprise.

Chinese name. Business plan.

Also known as: Business plan.

Belong. File.

Positioning. The embodiment of the quality of business operators.

Fast. Navigation.

Business Plan Template.

Proposal

Definition. The enterprise plan is a written material that comprehensively displays the current status and future development potential of the enterprise project to readers (investors and other relevant personnel) according to the specific requirements of a certain format and content on the basis of research, analysis and collection of relevant information on the basis of the project research, analysis and collection and sorting of relevant information in order to achieve investment and financing and other development goals. The business plan is a blueprint and guide for business activities including project financing and strategic planning, as well as an action plan and implementation plan for the enterprise.

The enterprise plan is a project proposal formed in the standard text format commonly used in international practice, which is a written material that comprehensively introduces the company and the operation of the project, and expounds the future development prospects and financing requirements such as product market, competition and risk.

The business plan first sells the business to be created to the venture entrepreneur himself. Secondly, a business plan can also help sell the planned venture to venture capitalists, and one of the main purposes of the company's business plan is to raise capital.

Business plan is one of the most widely used application writing styles in the market today.

The content that needs to be presented in the proposal should be determined by the object of the proposal.

If the other party is an investor, then you should see what the other party wants to see.

For example, the whole direction of the business plan, what is its feasibility, what is its execution, what is its rate of return, what is its return time, etc.

What should be included in a business plan:

One. Company Overview.

The company's establishment background and historical evolution, the company's main products and services and business development status, the company's development milestones or memorabilia, etc. (Let the reader have an initial understanding of the company's key information).

Two. Market analysis.

Market segmentation and market positioning, user purchase characteristics and key purchasing factors, market size and growth rate, etc.

Three. Products (services).

Core technology, product R&D strategy, etc.

Four. Marketing strategy.

Product strategy, channel strategy, marketing strategy, etc.

Five. Competitive analysis.

Analysis of the industry, analysis of major competitors at home and abroad, analysis of oneself and competitive strategy, etc.

Six. Business model.

Value proposition analysis (what kind of use value can be brought to users and what key needs can be solved), industrial value chain analysis (industry value chain analysis according to the characteristics of the industry), value chain positioning and combination (which links of the value chain the company chooses to do and what kind of combination is formed), revenue model analysis, etc.

Seven. Business development.

Achievements in technology product research and development, achievements in market expansion, etc.

Eight. The shareholding structure of the company.

The company's shareholding structure and previous changes, the background of the company's shareholders and the evaluation of shareholders, etc.

Nine. Corporate governance structure.

The composition of the company's shareholders' meeting and the board of directors, the operation of the company's shareholders' meeting and the board of directors, and the evaluation of the shareholders' meeting and the board of directors by the management.

Ten. Management team.

Resumes of key members of the management team, evaluations of management team members, etc.

Eleven. Organizational structure of the company.

The company's organizational structure and functional division, the basic status and evaluation of the company's organizational operation, etc.

Twelve. Corporate strategic planning.

The company's purpose and mission, values and core concepts, short-term, medium-term and long-term goals, development strategies and implementation steps, business plans within three years, etc.

A baker's dozen. Financing plan.

The company's financing scale and the proportion of equity to be transferred, the plan for the use of funds, and the exit plan for investors.

Fourteen. Financial analysis.

Historical financial statements of the company, financial statements for the next three years**, valuation of the company, possible returns for investors**, etc.

Fifteen. Risk analysis.

Market risk, product technology risk, operational risk, management risk, financial risk, etc.

Sixteen. Additional Information.

Information that the entrepreneur believes needs to be disclosed and is valuable to the investor.

The content of the business plan is generally the planning of the business, market research analysis, cost and profit analysis, and risk analysis.

The plan summary condenses the essence of the business plan, covers the main points of the plan, and should be listed at the top of the business plan, so that it can be clear at a glance, so that readers can review the plan and make judgments in the shortest time.

The summary of the plan should generally include the following: company introduction; main products and business scope; market profile; Marketing strategy. sales plan; production management plan; managers and their organizations; financial planning; the status of capital needs, etc.

When introducing the enterprise, it is necessary to first explain the idea of starting a new enterprise, the process of forming new ideas, and the goals and development strategies of the enterprise. Secondly, it is necessary to explain the current situation of the enterprise, the past background and the business scope of the enterprise. In this part, it is necessary to make an objective review of the company's past situation and not avoid mistakes.

Honest analysis is often more likely to win trust, which makes it easier for people to agree with the company's business plan. Finally, I would like to introduce the entrepreneur's own background, experience, experience, and expertise. The quality of an entrepreneur often plays a key role in the success of an enterprise.

Here, entrepreneurs should try to highlight their strengths and show their strong entrepreneurial spirit in order to make a good impression on investors.

In the summary plan, the enterprise must also ask the following questions: (1) the industry in which the enterprise is located, the nature and scope of the enterprise's operation; (2) the content of the main products of the enterprise; (3) Where is the market of the enterprise, who are the customers of the enterprise, and what are their needs; (4) Who are the partners and investors of the enterprise; (5) Who are the competitors of the enterprise and what impact do the competitors have on the development of the enterprise.

A business plan can be referred to as a business plan, which is a feasibility business report on the feasibility of an entrepreneur lobbying potential investors, venture capital firms, partners, etc. to obtain cooperative support or venture capital for a new product or service with market prospects before the establishment of a start-up, and is used to describe all the internal and external elements when starting a new business.

The business plan is the "stepping stone" for the entrepreneur to knock on the door of the investor, and it is a written summary of the business that the entrepreneur plans to create.

A business plan is a comprehensive business plan that is presented to investors so that they can judge the business or project so that the business can obtain financing. It is used to describe the internal and external environmental conditions and characteristics of the elements related to the proposed enterprise, and to provide an indicator map for the development of the business and a standard for measuring the progress of the business. Usually, a business plan is a combination of functional plans such as marketing, finance, production, human resources, etc.

Extended Information: Characteristics of the Business Plan:

1. Well-structured: Investors should be able to find answers to their concerns in the plan, and it is easy to find topics that are of particular interest to them. This requires that the business plan must have a clear structure that gives readers the flexibility to choose which sections they want to read.

2. Convince investors with objectivity: Try to make your tone more objective so that investors have the opportunity to carefully weigh whether your argument is persuasive or not, rather than endless bragging.

3. Make it understandable to the public: Some entrepreneurs believe that they can impress investors with rich technical details, elaborate blueprints, and detailed analysis. They are wrong, and only in rare cases will there be a technical expert who evaluates the data in detail.

Most of the time, simple instructions, sketches, and ** are sufficient. If the plan must include the technical details of the product and the production process, you should put them in the appendix.

The business plan should present ().

a.The user base, competitiveness, market prospects, and highlights of the product are envious.

b.Financial analysis and team presentation.

c.Rolling problems in the market and solutions or products to solve them.

d.All of the above.

Correct answer to the big pie training case: d

a.Problems in the market and solutions to solve them or talk about product comics.

b.The user base of the product, including the competitiveness of the finger shed, market prospects, and highlights.

c.Financial analysis and team presentation.

d.All of the above.

Correct answer: d

The content that should be presented in the business plan is ().

a.The market refers to the problems existing in the shed and the solutions or products that solve the problems.

b.Product talk about user groups, competitiveness, market prospects, and highlights.

c.Financial analysis and team presentation.

d.All of the above.

Correct answer: d