The domestic SUV market is fiercely competitive, how should GAC Trumpchi join this vicious fight?

Entering January, the temperature continues to rise, and the "heat" of SUVs also comes. The same heat is rising, and there is also the Chinese auto market where major brands are competing. When it comes to the automobile market, we have to mention the most popular Chinese brand SUV at the moment.

In the field of SUVs, today's Chinese brands are not inferior to joint venture brands in terms of sales volume and reputation. And some star models and popular models have become the first choice for consumers to buy cars.

However, it is worth noting that in the "midsummer" of Chinese brand SUVs, most of the models are very "eye-catching" in the early stage of listing, and it is difficult to maintain a long-term hot sales momentum in the future, which can only be said to be "short-lived". On the contrary, there are only a handful of Chinese brand SUVs that can stand the test of the auto market for many years. Today we are going to talk about a model that can be called an "evergreen" - GAC Trumpchi GS4.

This Chinese brand SUV has been selling well since its launch, and has achieved more than 800,000 units in three years. So, what's the secret behind the success of this market leader?

At the beginning of the establishment of Chinese car brands, most of them were labeled as "cheap and copycat". Although some ** will call "plagiarism" "reverse development", we know in our hearts that such a label is not glorious for Chinese brands. With its excellent product strength and the spirit of adhering to positive research and development, Trumpchi has reversed the perception of Chinese consumers.

It can be said that Trumpchi (parameter |**)gs4 (parameter |**) One of the important reasons for the hot sale is its industry-leading design concept and modeling originality. Designed by Zhang Fan, the first Chinese Mercedes-Benz lifelong designer and the current vice president of GAC Research Institute, the Trumpchi GS4 body adopts a wide-body aesthetic design, with a wide chrome decorative strip placed on the upper grille, which is connected with the chrome lamp eyebrows, and the front bumper is matched with the lower grille, which opens horizontally to both sides, the overall shape is more solid and stable, and the impact is natural.

They will set up a sophisticated exterior design. Quickly in. The SUV market is firmly established.

As we all know, GAC Trumpchi mainly relies on a single SUV model to drive growth, but now that the growth rate of the SUV market is slowing down, and competitors are speeding up the launch of competing products, there is no doubt that GAC Trumpchi is facing great pressure. In the future, whether GAC Trumpchi can achieve sales breakthroughs in other market segments will be the most interesting thing.

Before you join the fight, make sure you are qualified to compete with others.

GAC Trumpchi should use its super cost-effective advantage to join this vicious fight.

Do a good job of publicity and enhance the hardware facilities of your own vehicles.

Do the quality well! It is the most basic thing to win! Word of mouth is more important than anything else!

To participate, you must ensure that your own conditions are good enough.

Improve the performance and cost performance of automobiles, and improve the comprehensive capability.

Trumpchi's words should suppress his own **

You should start your brand and make the quality the best possible.

Change your strength, and lower the price.

You just need to improve your performance and reduce it.

If the quality is good enough, improve the appearance settings.

GAC Trumpchi is very good, here is the explanation:

In traffic safety accidents, the damage caused by truck rollover is obvious to all, if active safety can effectively reduce the occurrence of accidents through technological configuration, then the real material of passive safety is the last safety guarantee for the occupants in the car after the accident, therefore, the body safety has become the primary concern when families buy a car.

On August 16, GAC Trumpchi used the confidence of "real gold is not afraid of fire", and cooperated with China Automotive Media to conduct the first 27-ton heavy-duty truck top test on the whole network based on real scenarios, challenging the safety limit and showing the hard power of body safety.

This challenge is committed to restoring the situation of real trucks pressing the roof, and this test selects standard trucks with a dead weight of tons and meters long, and is fully loaded with tons of metallurgical coal, with an overall weight of 27 tons.

Equivalent to the weight of six African elephants. In order to present the cockpit squeezing situation more objectively, the testers also placed 175cm bionic dummy passengers in the front, second and third rows of the new second-generation GS8 cockpit, which also made the challenge more valuable for reference.

After the challenge begins, the heavy-duty truck is towed by the tractor through the unilateral bridge, and the closer to the rollover point, the volume contrast between the large truck and the SUV becomes more obvious, and the large truck is like a behemoth against the backdrop of the new second-generation GS8! With a loud bang, the large truck with coke poured on the GS8 body, and the tires also burst instantly under the heavy pressure.

GAC Trumpchi

It is a wholly-owned subsidiary of Guangzhou Automobile Group Co., Ltd., which is a high-tech enterprise dedicated to the research and development of vehicles, engines, automotive supplies and automotive engineering technology, established on July 21, 2008 and headquartered in Panyu District, Guangzhou. The products include Trumpchi series sedans, SUVs, etc.

Trumpchi is GAC's mid-to-high-end independent brand, using Alfa Romeo's turf, engine, suspension, and handling are very outstanding. It is a domestically produced car, but not all of the self-developed technology, and some of the technology is imported. It's not a joint venture. Hope to adopt, thank you.

It's not very good, and few people buy it.

Although the sales of the Trumpchi GS4 are not bad, this one does have problems, the manifold injection technology engine is obviously backward, the gearbox also has a Fiat dry dual-clutch to tease consumers, and the performance of the 6AT version is equal to that of Boyue. When it was first listed, the Trumpchi GS4 was very capable of playing, and the appearance, chassis, space, and power system level were all **, but it was not competitive compared with the current new car. The new generation of GS5 is also on the market, and it is estimated that the positioning of GS4 will be lowered a little more.

Last year, the Trumpchi GS5 was resurrected in a high-profile manner, and it was also positioned as a compact SUV, which was obviously a nest! Compared with GS4, GS5 has more space, stronger dynamic power, more trendy styling, lower emissions, and higher safety.

With the addition of more and more domestic independent brands of such models, this model quickly declined! Trumpchi GS5 is like a meteor across the weather, leaving only a beautiful shadow! GS4 has been on the market for 6 years, with only 1 medium reform, and after the overall sales volume exceeded one million, there was aesthetic fatigue in market feedback.

The inheritance of the base of Qi**overhaul**GS4 is also about to be launched, on the basis of the continuation of the old model to innovate many projects, I believe that sales will be greatly improved.

<> addition, the GAC Trumpchi GS4 also has the problem of insufficient power. In the early days, there was a relatively large power gap between the turbocharged engine it was equipped with and other competitors of the same type of mainstream domestic independent brands. When driving on congested roads, this gearbox is prone to overheating, causing the vehicle to stutter, shake, and even lose its transmission effect.

If such safety issues remain unresolved for a long time, do consumers still accept this car? The biggest problem is also the most serious, it claimed to be on the same platform and technology as Guangben back then, but now it is not so publicized, and it is purely digested and absorbed. But the quality did not go up.

Secondly, in view of after-sales problems, actively respond to the recall of the recall, do a good job in after-sales, and maintain existing customers, in order to bring new growth points.

Because although this brand is very famous, but when they choose the configuration, most of the points with the pulse are also some standard configurations, there are many high-end vehicles on the market, people will choose some more famous when choosing, that is a relatively clean vehicle, so the branch is not very good for its sales.

As the pillar model of Trumpchi, although the Trumpchi GS4 ushered in a belated replacement in June 2018, the new car did not increase sales, but became more and more down. On the one hand, it is due to the rough collapse of the SUV market, the more fierce the competition is; On the other hand, the Trumpchi GS4 itself is not strong enough to produce rock rounds, and it has caught up with the blowout of the SUV market, so that sales have soared.

Of course, it can be achieved, because the cars they have produced in recent years are very good, both in appearance and interior, they are very good in appearance and interior, and they are very popular with young people, and the powertrain is also very surprising, especially good value for money.

Of course, because now the sales of cars of this brand have always been very high, and the quality is also very good.

I think it's still possible, after all, GAC Trumpchi has a high reputation and high sales.

Trumpchi GS4's dual-clutch gearbox has frequent complaints about failure, which has become the main fuse for its sales decline. It can be seen from the quality complaints** that Trumpchi GS4 has a large-scale gearbox failure, engine oil leakage and other phenomena, of which the number of complaints in 2015 reached an astonishing 5415, although it decreased in 2016, but there are 2178. For such a major quality defect, the manufacturer did not carry out a large-scale recall, but only replaced the 2017 model with a new transmission, and the quality problem of the 2015 and 2016 models was not resolved.

Such an approach is undoubtedly a huge harm to the old car owners, and the new car owners are naturally discouraged.

And Trumpchi GS8 doesn't seem to have such a big quality problem, but there are a lot of small problems. The sunroof is abnormal and cannot be closed remotely, and the battery is lost, which makes the owner very distressed. And if there are too many small problems in a model, the reputation will naturally not be good, and the sales will also be greatly implicated.

The product strength is insufficient, and the upgrading is slow.

Another important factor affecting the decline in sales of Trumpchi GS4 is that its products are not as strong as competing products in the same class. In the extremely competitive compact SUV market, major manufacturers are constantly improving and increasing their products, and GAC Trumpchi seems to be unable to keep up with the rhythm, and the Trumpchi GS4 seems to be a big step behind in front of competing competitors.

Three years after the launch of the Trumpchi GS4, that is, in June 2018, the first mid-term facelift was ushered in, and the content of this facelift was only to add LED headlights and replace the large central control screen in the interior part and add the car machine system from Tencent. These changes are actually not painful for consumers, and the increase in sales is obviously very limited. A model does not have good quality support, and at the same time, it is greatly lacking in product power, so it is naturally not loved by consumers.

In 2020, after all GAC Trumpchi brand upgrades, the third-generation engine has low fuel consumption, strong power, good durability, and all models of transmission, Aisin.

I always think that Trumpchi will get better and better, why can't we do a good job in the automobile industry with one heart and one mind, we have to hack each other, and then leave the big market to Japan, the United States, Germany, and revitalize domestic production.

Whether Trumpchi is good or not, our car owners know best, there is no need to argue too much, the car is easy to drive and durable, otherwise I can't be stupid enough to buy Trumpchi three times in a row.

Transmission stutters and engine oil leaks in vehicles sold but failed to recall them in time to solve the problem, resulting in a decline in word of mouth.

The sales staff is unreliable, the attitude is not good, and there is no courage to do so.

The owner of the 15-year car is a big loss, and the setback has always existed.

The quality of GAC Trumpchi is getting worse and worse, and it has lost people's trust.

Technology is no longer at the forefront of the world, and people's confidence in him has declined.

At present, I think there are quite a lot of Trumpchi cars, and they are very cost-effective

The quality is not in harmony with people's hearts, and more and more people have lost confidence.

Hahaha, Trumpchi's rival wrote.

In the face of the same model, there is no good performance.

There is a problem with quality, after all, there are problems with quality and reputation.

There are too many failures, frequent maintenance, and quality problems cannot be raised.

Some of the cars are okay, not much worse.

There was a problem with the quality of the car, and the reputation declined.

Not kind! Which car brand has particularly good sales at the moment? Which car independent brand is not tough? Keyboard Warrior!

Marketing doesn't work, it doesn't capture people's hearts, and you don't know what consumers really want.