How to solve the problem of the upward movement of agricultural products?

The program provided by the agricultural service for the upward use of agricultural products in the county is quite comprehensive, including the characteristics of the product, logistics, operation and talents.

Rural e-commerce includes both upward and downward movements, and the downward movement is to sell urban industrial products to rural areas, such as household appliances, which are more mature and relatively mature in Jingdong, on the contrary, to sell rural agricultural products to cities, such as platforms such as real-name farmers, and sell rural agricultural products to cities, referred to as uplink.

Among the 21 kinds of vegetables monitored, 13 kinds of ****, 5 kinds of ** decreased, and 3 kinds ** were flat;Ordinary fresh eggs****;Pork rump tip meat, pork belly**even**;Beef tendon and beef brisket respectively, boneless fresh mutton and bone-in fresh mutton** have not risen enough;Standard one powder, special one powder **respectively**.

The upward movement of agricultural products actually refers to the online sale of agricultural products and the road of e-commerce. So, the difficulties and key points of e-commerce sales of agricultural products are in the first place

First, the harvest and listing must be orderly. This is something that I have seen in many places in Guangxi's major fruit production cities.

For example, Baise mango, Xilin's sugar orange, Wuming's mandarin, we have seen the fruits in these places, and they all agreed on a unified time for listing.

This kind of scheduled time to go on the market can maximize the local fruit varieties to reach the draft button for picking in the ripe season, ensure the quality, stabilize the brand, and stabilize the market.

Second, the packaging design must be specific. Agricultural products should take the road of e-commerce sales, and the packaging design must be in place. Different agricultural products have different packaging requirements.

I remember that at the beginning of December, when Qiao Nu Jiumei went to Xing'an, Guilin to help sell Nanfeng mandarins, she felt that the local agricultural product e-commerce sales experience was almost zero, in fact, it was said that no one had considered the e-commerce packaging of southern mandarins.

The peel of southern mandarins is relatively soft, coupled with excessive ripening, and encountering continuous rain, it is easy to perish, can not stand the squeezing, and must be specific packaging to go through e-commerce transportation channels.

In order to help the sales of oranges in Xing'an, Guilin, Qiaonu Jiumei's team had to urgently transport tens of thousands of packaging boxes from Nanning to Xing'an, even so, it can only ensure 100,000 catties of southern mandarin e-commerce packaging. Therefore, different agricultural products in different places must consider different packaging designs in order to ensure that e-commerce transportation is as few problems as possible.

Third, logistics express must be selected well. At present, China's express logistics and transportation system has been very mature, no matter which express company you choose, you will say that your agricultural products will be transported to the designated place.

Among so many express logistics and transportation companies, each has its own advantages and characteristics. Some are faster, but ** is relatively high; Although the speed is one or two days slower, the transportation is more careful, and the damage rate is relatively low; Although the transportation speed is not fast, the quality is very guaranteed, there are no missing parts, and the freight is low.

Therefore, in the process of agricultural products online, we must consider the characteristics of agricultural products and choose a suitable express logistics company.

Fourth, after-sales service must keep up. E-commerce sales of agricultural products, after-sales service must keep up. Most of the agricultural products belong to fresh products, and in the process of Fengjingshou express transportation, both quality and weight are easily lost, and some have even been damaged a lot in the hands of consumers.

At this time, after-sales service is a very important link and an important prerequisite for improving the repurchase rate of consumers. Some consumers value the credibility of the seller, and often pay for one, and the consumer will buy more two or three pieces. The reputation of this kind of product is slowly accumulated by good after-sales service.

The upward movement of agricultural products refers to the sale of agricultural products on the Internet, and the expansion of farmers' sales channels through the powerful Internet to solve the worries of traditional agricultural sales. It adopts a number of high-tech to create an agricultural closed-loop ecological chain system, which can use all resources to incubate an integrated platform for production, supply, marketing and storage. <

The upward movement of agricultural products refers to the sale of agricultural products on the Internet, and the expansion of farmers' sales channels through the powerful Internet to solve the worries of traditional agricultural sales. It adopts a number of high-tech to create an agricultural closed-loop ecological chain system, which can use all resources to incubate an integrated platform for production, supply, marketing and storage.

With the continuous progress of science and technology, many enterprises are now committed to the development of rural e-commerce, including Alibaba, JD.com, and the member network.

Clause. First, the difficulty of the product. Most of China's agricultural product production is small-scale production, and there are problems such as blindness, decentralization, low-end, and fragmentation.

Due to the non-scale quantity of agricultural products, it is difficult for e-commerce to continue to operate. In addition, agricultural products are affected by factors such as seasons and origins, and there is a certain periodicity, especially fresh agricultural products.

Clause. Second, the difficulty of logistics. Agricultural products can only be transported by express delivery through e-commerce, but the "last mile" of rural logistics restricts the development of rural e-commerce.

If the scale is limited, it will increase the logistics cost. However, the flat needs of fresh agricultural products also need cold chain logistics, and the coverage in many rural areas is still very imperfect, which makes the circulation of fresh agricultural products limited.

Clause. 3. Operational difficulties. At present, most agricultural products do not have a unified quality control standard system, and the "upward movement of agricultural products" is faced with problems such as whether the products are qualified and whether the quality is safe.

Clause. Fourth, the difficulty of talents. At present, most of the people engaged in agricultural production in rural areas are over 50 years old, and it is still difficult for the elderly to use the Internet to shop, let alone promote the "upward movement of agricultural products".