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Each point will have a different marketing method, because he has to provide better service to customers according to this, and he will also increase his own income.
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Starbucks doesn't support takeout, it's just as simple as that.
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After all, Starbucks is a very high-end store, of course, it has to come and go, it is very lazy.
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Maybe this is one of the big buying points of Starbucks, who makes him have so many customers.
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Because Starbucks is an upscale venue after all, it always has to be a little arrogant, doesn't it?
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How lagging this information is! Who said Starbucks doesn't have takeout? Where did you send the star, and of course the hungry?
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This is because this delicacy is very popular now, so everyone likes it very much.
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Maybe Starbucks thinks he's taller. Resin's may want to broaden the market.
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The store has store rules, some are not allowed to order takeout, just eat there, but some are indeed okay, take-out, dine-in is normal.
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Who said it, didn't you concentrate on sending it, out?
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I think it's through some kind of technology, don't you think?
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On May 16, Luckin Coffee sued Starbucks in court in the name of anti-monopoly, claiming that Starbucks forced ** merchants to "choose one of the two".
So, this pair of blue-green cps in the coffee world, is the ginger old and spicy, or is the dark horse green out of the blue and better than the blue? The president took it seriously and tested it himself.
Category
There are a total of 18 coffee drinks and 2 tea drinks. There are 12 kinds of light food.
Starbucks has 24 coffee drinks and 5 tea drinks. There are 26 kinds of light food. In this way, Starbucks has a more complete and richer category. Luckin, which has just been in trial operation for 4 months, cannot be compared, and product research and development needs to be further strengthened.
Scenario
Starbucks is dine-in or pick-up only. Luckin can be dine-in, pick-up or takeaway.
**
For the same large cup of cappuccino, Luckin Coffee costs 24 yuan, and Starbucks sells it for 31 yuan. If you order a single cup of coffee, Luckin needs to add 6 yuan in delivery fees, a total of 30 yuan, which is still 1 yuan cheaper than Starbucks.
Large cup American: Starbucks 27 yuan, Luckin 21 yuan. Large latte: Starbucks 31 yuan, Luckin 24 yuan.
If Starbucks chooses to pick up and take, Luckin chooses takeout delivery, and finds that the two are extremely similar in appearance, both are a cup with a stirring rod in a paper cup tray, and then put it in a paper bag. In comparison, it was found that the cups and even paper inner brackets they used were almost the same from shape to material, which shows that the best merchants selected are almost the same, no wonder Starbucks wants to let the best merchants "choose one of the two".
This is all new retail, and a small cup of coffee carries a lot of social responsibilities. New innovation brings new choice—Luckin. Who will be the winner depends on the future development.
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This is to be seen according to the needs of the market, if it is better, it will sell better, if it can be highly innovative.
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In my opinion, although Starbucks is already famous, blue-green CP coffee is also quite good.
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Of course, there is no substitute for classics, but we also have to accept new things, if they are highly innovative.
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Personally, I think it's still ginger or the old spicy, and I personally think it's just, don't spray if you don't like it.
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I think this is based on the needs of the market, and if it is better, it will sell better, and there may be people who have different needs and needs.
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If Starbucks wins in the end, then of course Starbucks is better, isn't it?
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It's hard to say, look at the market competition in the future, and only then will you know which one is more powerful.
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This is because these delicacies are very popular now, so everyone likes them very much.
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I think it's through some kind of technology, don't you think?
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Increase the cost of manual delivery, his in-store sales are very good, why do you have to waste resources on takeaway? For example, Starbucks likes to come to the store to consume, and Starbucks does not engage in takeout.
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I don't think that ** can not be surpassed does not mean that he is bad, what he may do is low-cost milk tea.
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In fact, for this kind of thing, it is mainly caused by the specific brand influence.
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This low in comparison still has its own problems and needs to be strengthened.
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This is because they can continue to surpass through this kind of people-friendly **.
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Now in Tianjin, there is no Starbucks to resume dine-in business. However, you can choose a take-out service to take home and enjoy the food you have chosen.
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Starbucks, Hang Lung store is OK.
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Dine-in means that it can only be consumed in-store and cannot be taken away or taken out. Moreover, the meals inside are generally **, preferential dishes, and the profits are not high, so there will be such a rule that you can't take out.
dine-in, pinyin is táng shí, a Chinese word that means the public meal of the Tang Dynasty.
Qingzhai litchi is full of dine-in, and the banana yin is transferred to the printing bed for a long day. See "dine-in", "dine-in".
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"Dine-in" and "canteen" are the same two words, but the meanings are very different. One is the form of eating, and the other is the place to eat. Therefore, "dine-in" means that it can only be consumed in-store, and generally does not include take-away or takeaway.
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Dine-in literally means eating together in a space, that is, eating in a restaurant.
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Dine-in means that it can only be consumed in-store and cannot be taken away or taken out.
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Eat on the spot at the restaurant where you ordered food.
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The so-called "dine-in", as the name suggests, means that it can be eaten in the lobby or in the store.
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The answer is no. That's where we come to do a fundamental analysis of winning the market.
Luckin Coffee is currently one of the best-selling coffees in China after Starbucks Coffee. Before Luckin Coffee was launched, Starbucks Coffee's sales were always at the top of the list, but since Luckin Coffee was first launched, most people have tried Luckin Coffee, and I am no exception, after I got the free coffee coupon given by Mr. Wan, I tasted Luckin Coffee, I want to prove whether it is really as delicious as advertised, whether there is really such a high sales.
First of all, Luckin Coffee has a low cost, which is one of the reasons why it has quickly taken over the market. Through the comparison of Luckin Coffee and Starbucks Coffee, I found that although Luckin Coffee coffee coffee drinks are not as many as Starbucks, but its sales method is more than Starbucks' take-out sales method, as far as I know, today's office workers like to drink coffee very much, but they will not go to the store to buy coffee in person, so take-out is undoubtedly the best channel to open sales.
What's more important is that the unit price of a cup of Luckin Coffee plus the delivery fee for takeaway is not as high as the unit price of a cup of Starbucks, which attracts the attention of many office workers and can also meet the needs of customers.
I think this must not be accidental, it must be Luckin Coffee carefully referring to Starbucks' pricingWell-designed system. Let users feel that whether it is dine-in or take-out, Luckin is more cost-effective than Starbucks.
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Not accidentally, to be sure.
Luckin Coffee is a latecomer to the coffee market, and you must know that all latecomers are ready to go, and they must have a thorough understanding of their competitors, not to mention Starbucks, the biggest competitor in the coffee market.
MoreoverLuckin Coffee has always claimed to "surpass Starbucks", so all of Luckin Coffee's initiatives will not be accidental, so it is no accident that Luckin plus the delivery fee, ** is still cheaper or equal than Starbucks.
If Luckin Coffee wants to enter the market quickly, it has to find a gap in the market.
On the list, Luckin's is 5-10 yuan cheaper than Starbucks, which is its main advantage, because Starbucks is still on the expensive side for many people.
Some consumers said that they were attracted to Luckin for the first time because Luckin gave a lot of coupons, and coffee ** is very cheap, and no other coffee brand can do this.
Therefore, all this is not accidental, it is a secret competition in the market again and again.
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This is certainly not accidental, this should be a carefully designed ** system by Luckin with careful reference to Starbucks' pricing. Let consumers feel that whether it is in the store or delivered to their homes, Luckin is more cost-effective than Starbucks.
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It's really not accidental, this is definitely Luckin's intention, wanting to grab business with Starbucks, because it is not as famous as Starbucks, then it can only fight the ** war, because Starbucks' ** is transparent, so they can better set the low ** to grab customers.
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It shouldn't be accidental, because Starbucks appeared on the market earlier than Luckin, and I guess Luckin deliberately designed it this way, which is more conducive to competing with Starbucks.
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This is not accidental, this is just a means to open up the market to do a step.
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Luckin times plus delivery fees. Still cheaper than Starbucks, I guess not accidentally. Through the rapid and dense offline store layout, combined with the online payment that young people are accustomed to, and the instant logistics and distribution that is now relatively mature, the combination of self-pickup and delivery has been realized, breaking through the traffic and service limitations of a single offline and a single online.
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This is not accidental, this is because he wants to compete with Starbucks for business, so he will make up his mind on **, so as to make his sales higher.
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It is no accident that the quality of service is very good, and the vast majority of Luckin Coffee is handed over to SF Express, which ensures the delivery time and temperature of the coffee, which is especially important in winter.
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It's no accident that Starbucks is a little more expensive, who made this store sell so much.
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Luckin Coffee has planted the seeds of a low-cost strategy at the beginning of determining the best for each cup of coffee. So it's not accidental.
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Of course not, after all, it can't catch up with Starbucks' fame, so the service should be very good.
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I don't think so, Starbucks is very expensive, right?
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Of course not, young people are used to buying Starbucks in this way.
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It's different, just like Gome and Suning.com, which compete with each other, and each company has to stipulate its own marketer according to the market.
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It's different, just like Gome and Suning.com, which compete with each other.
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I don't think it's an accident, don't you think so, I don't believe it?
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Through the rapid and dense offline store layout, combined with the online payment that young people are accustomed to, and the instant logistics and distribution that is now relatively mature.
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Ele.me takeaway merchants and stores all indicate whether they support self-pickup. Stores marked for pickup are allowed by customers to pick up their takeaways at the store of the merchant where they purchased, so that the order is free of delivery fees.
Up to now, Ele.me only supports in-store pickup in some areas.
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Some of the food orders from the store can be picked up at the door. bai
Takeaway merchants have signs on their stores to indicate whether they support self-pickup, and if there is a mark, you can pick up the goods at the door, and if there is no marking, it means that the food can only be delivered to your home by the delivery staff. Self-pickup is free of delivery fees, and you need to go to the merchant store where you purchased it to pick up your takeaway, so you can save delivery fees.
1. This is delivered by the courier.
2. You can pick up your meal at the store. Look at the merchant's settings.
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Delivered to your door.
There will be time to push it when you book.
And I don't know the road or others will generally hit **.
If the address is correct, there is nothing wrong with it.
Just pay attention to the answer.
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It's a basic marketing strategy.
According to the anchoring psychology of the customer, let the customer feel that they can accept these**, and there will be a choice if there is a comparison.
The small cup ** is low, and the large cup is mainly promoted by adjusting it a little**.
Some also have to consider their cost, user psychology, people who drink Starbucks generally do not save too much money, what they want is a more high-end or even pretending psychology.
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