What is the importance of VI design and what is the role of VI design?

Zhonghui Design (Beijing Zhonghui Avenue Consulting****) answer:

VI design has also become visual design, which includes a wide range of visual systems, such as in an enterprise, VI design is very important, it can help enterprises to establish a perfect visual system, enhance the corporate image, let's talk about the importance of VI design for enterprises.

Zhonghui Design's original VI design works.

1. It is conducive to the dissemination of corporate culture.

Enterprises have their own core concepts and cultures, and in order to increase their influence, enterprises must widely disseminate these cultural concepts. In the process of communication, it is inseparable from VI design, through which we can communicate the corporate concept more concretely.

2. Increase internal cohesion.

Whether the enterprise is united or not is related to the development and survival of the enterprise, and VI design can greatly enhance the employees' sense of identity and belonging to the enterprise, so as to obtain the collective cohesion.

3. Optimize the corporate image.

In the process of competition, enterprises need to rely on their own good image to obtain more resources and be generally recognized by the society. To achieve such a purpose, it is certainly inseparable from professional VI design, which is a necessary process to optimize the corporate image.

First-class VI design should promote brand growth through elements such as logo modeling, color positioning, extension meaning of logo, application, and brand temperament transmission, help brand strategy landing, and accumulate brand equity. At the beginning of logo design, standing at the height of brand strategy, designing a certain inclusive logo for the brand provides extension space for the long-term development of the brand. So what is the importance of VI design?

You must know that some large enterprises need to spend half a year or even more than a year on the design of a complete set of VI design, and it is normal for hundreds of thousands or millions of design fees to be paid. Usually, the design company reports tens of thousands, which belongs to another level of design.

We should understand that VI is the most direct image concept for enterprises to users, and it is the fastest way to spread corporate philosophy and shape corporate image by continuously strengthening the audience's awareness of the brand through visual symbols. Here Shenzhen packaging design company simply gives you a simple example.

Tencent, Apple, Huawei, etc., the latter and other signs of the latter everyone can know at a glance that this is the company, what it does, this is the most basic way of cognition, because each company will have its own corporate culture, color positioning. If a company often changes its trademark, color, etc., it is really difficult for it to develop, which is not conducive to everyone's memory or impress.

VI full name visualidentity, enterprise visual identity system, with logo, standard word, standard color as the core of a complete and systematic visual expression system. For the audience, the most intuitive feeling is the logo, that is, the change of the logo. This is the basic function of VI design, if a company wants to become bigger, it must have a set of visual identity system of its own enterprise.

Take some examples to deepen the impression, for example, internationally renowned brands such as Apple, Google, Microsoft, Yahoo and other giants have a set of highly recognizable, rich connotation VI, domestic brands such as China Mobile, Unicom, Sinopec, etc. also have their own set of corporate image, then the most fundamental reason is: VI reflects the response strategy and business mentality of enterprises in the face of different market environments.

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vi Design: refers to the visual identity system.

Zhonghui Design (professional VI design company) answers:

Corporate VI design refers to the visual image design of the enterprise, which includes multiple elements such as corporate logo, color, font, graphics, layout, etc., in order to show the brand image and cultural connotation of the enterprise. Its main relatives should play the following roles:

Establish a corporate image.

Corporate VI design is the first impression of the company's external presentation, which helps to establish the corporate image and brand credibility. Through VI design, it can make it easier for customers or consumers to identify and judge the company, and then increase the competitiveness of the company in the market.

Unified visual identity.

VI design will unify the planning and design of different visual elements of the enterprise, so that the image performance of the enterprise on different media is consistent, avoid the problems of image confusion and disorder, and improve the professionalism and credibility of the enterprise.

Enhance marketing effectiveness.

VI design can help enterprises better display their brand image in advertising, publicity, promotion, etc., so as to enhance the marketing effect. For example, a good business logo can be the centerpiece of brand promotion, attract the attention of potential customers, and increase ad click-through rates and conversions.

Improve the user experience.

VI design can enhance the user experience by improving the user's perception and perception of the company's products or services. By designing concise, beautiful and easy-to-understand VI elements, it can make it easier for users to obtain information and use products or services, establish good user relationships, and improve user satisfaction and loyalty.

Zhonghui Design's original VI design works.

Corporate VI design is not a simple design project. This design is closely related to corporate brand image, corporate strategy, corporate publicity, corporate culture, brand positioning, etc. It is a set of value systems and norms.

It needs to be done through design so that the business can have a better image. What is the impact of corporate vi design on the development of an enterprise?

1. The VI design of the enterprise can clearly distinguish the enterprise from other enterprises, and establish the obvious industry characteristics or other important characteristics of the enterprise;

2. Convey the business philosophy and corporate culture of the enterprise, and publicize the enterprise in the visual form of the image;

3. Attract the attention of the audience with a unique visual symbol system, so that consumers can be loyal to the company and its brand.

4. Improve employees' awareness of the enterprise and encourage the morale of the enterprise.

To put it simply, VI design generally includes a basic specification system and an application system. The basic system can be divided into brand logo, standard word, standard color, auxiliary graphics, etc. Logo specifications, standard text, standard colors, auxiliary graphics, etc. are the basic element combination specifications.

Attention should also be paid to the precautions and prohibitions in the use of these basic elements of VI design, including various symbols and standard word combination patterns, basic elements forbidden combination patterns, etc. Therefore, the scope of this design is still very broad. Corporate culture is undoubtedly an important component.

The construction of corporate culture is a long-term strategic system project. We must think with systematic thinking, do a good job in overall design, step by step, hierarchical implementation, and finally implement the corporate culture into the actual work, corporate vi, brand planning and corporate publicity, and promote the healthy development of corporate culture. If you want to show a better design, you have to do it through a professional.

After all, only professionals can bring greater help and better results in the actual design.

The reasons why brand VI design is important are:

1. Brand VI design shapes the corporate image.

Corporate culture is the intangible wealth of enterprise development, with a good corporate culture, enterprises can obtain higher social and economic benefits. Consumers are also assured and satisfied with such enterprises. Through VI brand design, we can combine the good impression and awareness of the society and customers on the enterprise, surround the operating environment of the enterprise, combine the advantages of enterprise development, and form a part that is beneficial to the development of the enterprise.

2. Brand VI design cultivates the cohesion of employees.

For a strong enterprise, employee cohesion is essential. How to obtain the cohesion of employees, of course, there is an existence that makes employees proud and recognized, and VI brand design is such an existence. By integrating the company's operating policies and theories, combined with the spirit of enterprise, operation strategy, cultural concepts, etc., vi design company shapes the corporate culture that employees understand and are familiar with, so that every employee can realize that this is their own company.

3. Brand VI design improves the visibility of the enterprise.

It is difficult for consumers to remember a popular company, and a featureless design will make the company's efforts disappear as if they were in vain. This kind of development is what recognized enterprises do not want to see, and it is also what no enterprise wants to see. And as consumers, they don't know how big the business is, they don't know how good the company's products are, but they know the popularity of the business.

It can be said that if an enterprise has popularity, its products will be easy to be known by consumers, and its operation may win in the market competition. The existence of VI brand design is to allow enterprises to have higher visibility and better recognition in the market. And through the use of visual identity in VI brand design, the repeated implantation of consumers can make consumers have a strong visual impression, so as to have a certain favorability and loyalty.

vi The meaning of design.

VI design is one of the important ways to create a brand image, VI design is not only a surface engineering, he is more to show the internal image of the enterprise, in order to create VI visual design for the enterprise, it is usually necessary to create a corporate image design that meets the needs of the market according to the different quality of the enterprise, so as to achieve the global unity of the company's vision and brand.

This can be achieved through VI design. Internally obtain employees' sense of identity, sense of belonging, strengthen corporate cohesion, establish the overall image of the enterprise externally, integrate resources, convey the company's information to the audience in a controlled manner, and continuously strengthen the audience's awareness through visual symbols, so as to obtain recognition.

Some of the world's well-known multinational companies such as General Motors, Coca-Cola, Canon, Bank of China, etc., without exception, have established a complete set of corporate image recognition systems, and they can be invincible in the competition, which is not unrelated to scientific and effective visual communication. In the past 20 years, some domestic enterprises have gradually introduced image recognition systems, the earliest Sun God, Jianlibao, to the later Konka, Skyworth, Haier, have also achieved success in practice. Under China's emerging market economy system, if enterprises want to develop in the long run, an effective image recognition system is indispensable, which has also become a runner for enterprises to take off.

vi design can establish a clear and unified visual identity of the enterprise, specifically: 1. It clearly distinguishes the enterprise from other enterprises while establishing the obvious industry characteristics or other important characteristics of the enterprise, so as to ensure the independence and irreplaceability of the enterprise in economic activities; Clarify the market positioning of the enterprise, which is an important part of the intangible assets of the enterprise; 2. Convey the business philosophy and corporate culture of the enterprise, and publicize the enterprise in the visual form of the image; 3. Attract the public's attention and generate memories with their own unique visual symbol system, so that consumers can have the highest brand loyalty to the products or services provided by the company; 4. Improve the sense of identity of the employees of the enterprise and enhance the morale of the enterprise.

VI design: I think it's better to ask a veteran who specializes in VI.

Everyone's understanding of this is different.

But I think veterans should understand this more thoroughly.

Through VI design, the company realizes the sense of identity and belonging of employees internally, strengthens the cohesion of the enterprise, establishes the overall image of the enterprise externally, integrates resources, and conveys the information of the enterprise to the audience in a controlled manner.

With the development of modernization, industrialization and automation of society, the process of optimizing the combination has been accelerated, its scale has been expanding, the organization has become increasingly complex, the products have been updated rapidly, and the market competition has become more intense. In addition, the rapid expansion of various **, the spread of different channels, the audience is at a loss in the face of a large amount of complicated information. More than ever, companies need a unified and centralized VI design communication, which makes the recognition of personality and identity important.