How to convince the company to do research, how to conduct enterprise research

I think it's better to make their company feel the actual benefits, for example, to hold an event together, and let their company come to your university for a lecture or something, which can increase the visibility of their company in your university and help them recruit employees, which may be easier.

You can use the method of "curve to save the country", first sincerely ask the relevant person in charge of the company to give you a lecture, and hope that they will give guidance to college students, or directly ask him to be your instructor, which can be said to be required by the school, and then you can naturally put forward the request.

The goals of the business.

One is going concern.

One is profitability.

The high-end also has industry recognition.

So try to start with these three aspects. If there are no benefits to these three aspects of the business, it may not be necessary.

Anyway, yes. What are the benefits of starting this business for the business?

Of course, there are any risks that need to be explained.

It's OK to make it clear

It is recommended to use other methods, so as to reduce the negative impression of the other party on you, do not use the way of on-site visits and intercepted visits, you can try ** surveys, mailed questionnaires or better ways... After all, I'm just a freshman, so I can only provide some ideas, hehe.

Enterprise research refers to the investigation of enterprises hosting reconstruction and expansion projects through the request for written information and on-site field visits.

Methodology of business research:

2. Inquiry method: ask the respondent about the matters that need to be investigated in person or in writing to obtain the required information or old materials;

3. Observation method: the investigator personally observes the customer's purchase behavior, listens to the customer's opinions, and goes to the product use site to understand the user's use of the company's products, and understands the user's opinion on the product and whether to increase the order. Or go to the raw materials and collaborative parts manufacturers to observe their production conditions, technical level, and technological process, and understand whether their products meet the requirements of the company's pure mountain products;

4. Test method: select a special market and time to put a part of the product, conduct a sales test, and analyze whether it is worth producing and how much to produce;

5. Sampling method: A part of the sample is sampled from the survey respondent population, and the overall situation is inferred from this.

A corporate research company is a company that specializes in providing market and customer behavior research services to businesses.

These companies often use a variety of research methods and techniques, such as questionnaires, interviews, focus groups, market analysis, etc., to help companies understand the needs, behaviors, and trends of the market and customers, so as to better develop marketing strategies, product development plans, and business expansion plans.

The services of a corporate research company usually include the following aspects:

1.Market research: study important information such as market size, demand, consumer behavior, competitiveness, etc., to help enterprises understand the market situation and formulate appropriate market strategies.

2.Product Research & Development: Research product characteristics, market demand, and competition to help companies discover and develop new products.

3.Brand research: study important indicators such as brand awareness, influence, and awareness to help companies understand the performance of their brands in the market, and then formulate brand promotion strategies.

4.Customer satisfaction research: study important indicators such as customer satisfaction, purchase behavior, and customer experience to help enterprises understand customer needs and improve service quality.

In short, the main purpose of enterprise research companies is to provide enterprises with market insights and decision-making basis by collecting and analyzing market data and customer information, helping enterprises to make more scientific and accurate marketing decisions, and improving their market competitiveness. <>

Doing business research needs to be done step by step.

1. Fully authorized.

2. Make the survey more transparent.

3. Think of the survey as a communication.

4. Let the respondent understand the intention.

5. Get the key people and influence the other respondents.

That's a little bit of experience, good luck with you.

The content of the research report generally includes: 1. A brief summary of the research work, including a brief description of the research conclusions. 2. Survey data analysis and statistical results. 3. Summary of research work.

Dear, I'm glad to answer for you, if my answer is helpful to you, I hope you can give me a thumbs up, if you have any questions, you can continue to ask, support and encourage Oh Thank you! Have a great day!

(1) Thoroughly understand the characteristics of the company and the industry to which it belongs, as well as the business model of the company.

2) The characteristics and long-term competitive advantages of the enterprise, and the external phenomena of the enterprise brought out by the characteristics and competitive advantages, such as technology, managers, raw materials, brands, customer characteristics, etc.

3) When you arrive at the enterprise, try to communicate with the executives to experience the phenomena brought out by the characteristics and long-term competitive advantages, the short-, medium- and long-term performance phenomena, as well as the special phenomena of products and services; Induce executives to talk about the future prospects of the company and analyze its logic.

4) For some data: financial, industry, market, some logically confused, communicate with the executives, listen to the executives' explanations, and deduce their logic.

5) First you have to go through the "two-minute effect.""

In this way, when it comes to some subtle characteristics of the enterprise, you are very sensitive. The bright spots or the devil are in the subtleties.

There are several issues that college students should pay attention to when they go to enterprises to do surveys:

1. Time problems, they can't go when they are busiest, and they can't take up a lot of time;

2. The purpose, method and content of the investigation should be acceptable to the other party;

3. Personal affinity and enthusiasm should be expressed. Generally speaking, first of all, you must be proficient in the opening statement, you can't meet and don't know what to say or babble, the opening statement must quickly indicate your identity and the purpose of the trip; Second, get straight to the point and complete your survey with an open and inquiring attitude. Finally, a happy finish and a good impression.

To investigate the market share of a company, we must first look at its sales area, customers, partners and market influence, if it is for the public, it should look at its consumer group, market awareness and product demand, market visibility, etc.

To examine the strength of an enterprise, we must first start from the strength of its corporate brand, brand awareness, and brand value is the real strength of the enterprise.

Companies can examine changes in market share by product category, customer type, region, and other aspects. An effective analysis method is to analyze the four factors of customer penetration rate (CP), customer loyalty (CL), customer selectivity (CS), and selective PS.

The so-called customer penetration rate refers to the percentage of customers who buy a product from the company to all customers of the product.

The so-called customer loyalty: refers to the percentage of the total number of products purchased by customers from the company and the total number of products of the same kind purchased by customers.

The so-called customer selectivity refers to the percentage of the purchase volume of the general customers of the enterprise relative to the purchase volume of the general customers of other enterprises.

The so-called selectivity refers to the average percentage of the enterprise and the average of all other enterprises.

The total market share TMS can be expressed as: Assuming that a company's market share declines over a period of time, the above equation provides us with four possible reasons:

1. The company has lost some customers (low customer penetration rate);

2. The number of products purchased by existing customers from the company has decreased in the proportion of their total purchases (low customer loyalty);

3. The scale of the company's existing customers is small (low customer selectivity);

4. The company's ** is too fragile and vulnerable (low **selectivity) compared to the competitor's products.

After investigating the causes, the company can identify the main reasons for the change in market share. Let's assume that at the beginning of the period, the customer penetration rate is 60, the customer loyalty is 50, the customer selectivity is 80, and the selectivity is 125. According to the TMS calculation equation, the market share of the enterprise is 30.

Suppose that at the end of the period, the company's market share drops to 27, and when examining the market share factors, it is found that the customer penetration rate is 55, the customer loyalty is 50, the customer selectivity is 75, and the selectivity is 130. Obviously, the main reason for the decline in market share is the loss of some customers (declining customer penetration), and these customers generally have higher-than-average purchases (decreased customer selectivity). In this way, business decision-makers can focus on the right treatment.

Online collection of information, industry inquiry, publicity, source filing inquiry, financial information disclosure, Mobai, or real uproar to investigate, understand the content you want to investigate, and then have a focus on selecting content.