What are the reasons for the poor quality of data fake in Internet celebrities?

Internet celebrities have become a more popular way to shop, which can allow customers to see the content of the goods more intuitively, and there are many famous film and television stars and hosts involved in the ranks of bringing goods, but it is undeniable that there are still some things that harm the interests of consumers. I think there are two points, the first is that they take advantage of the trust that fans have placed in them, and the second is the opacity of how they operate.

Usually I also like to watch small ** live broadcast people, I see a lot of celebrities in it, of course, there are also a lot of little-known small Internet celebrities in the goods, this is an era of goods, whoever can sell goods is the king, whoever can sell goods can make a fortune, no cost, as long as you have fans, as long as there are merchants to cooperate with you, as long as you sell the goods, you will have a commission, so there are many Internet celebrities who do not hesitate to exaggerate the quality of goods for high profits, He can sell you a 10 yuan shirt for 50 yuan, and you have to be grateful to Dade for thanking him for giving you a lot cheaper, saying that it costs hundreds of yuan in the counter store, and then he sells it to you for dozens of yuan, which you can also believe.

The most important thing is that the entire shopping channel is opaque, for example, they can directly leave a message below the small ** to buy goods, and then the other party will deliver the goods to him after receiving the money, but is this delivery method reliable? If you really find the phenomenon of shoddy quality, who can you turn to to defend your rights? This is not like we have on some fixed shopping platforms, at least one platform guarantees us, and we can find a platform for damage to our rights and interests, but Internet celebrities will not give you this responsibility, they just sell goods, and nothing else.

To sum up, the main reason for the poor quality of Internet celebrity households is the lack of transparency in the consumption environment and the unscrupulous means of Internet celebrities.

I think the reason is that they want to make huge profits through this shortcut, and make money by deceiving consumers.

I think the first reason is that the profit is driven, and the Internet celebrity can get a commission for bringing goods, and the cost of punishment is not high, and the supervision is not enough, so these problems occur.

The reason is that Internet celebrities have a lot of fans, so their attitudes will be particularly floating, and it may also be caused by improper online supervision.

Shopping through online live streaming has gradually become an important shopping method for young people, and some businesses have also taken a fancy to the ability of anchors and celebrities to bring goods, and invite anchors and even celebrities to carry out live broadcasts of their own goods through cooperation and other means, so once there is a quality problem with the goods, whether the anchor should be held responsible, here we need to look at the different identities of the anchor.

In the case where the employees of the merchant or the operator directly engage in the anchor's activities, at this time, because the anchor is an employee employed by the merchant itself and there is a labor relationship with the merchant, the live broadcast shall be an act of performing duties, and if there is a dispute due to the quality of the product, the corresponding legal responsibility shall be borne by the merchant himself.

If the anchor brings goods for the live broadcast of his own products, the anchor is both the operator and the seller of the goods, and if there is a problem with the product quality, the anchor shall bear the corresponding legal responsibility for the product quality in accordance with the law.

At present, there is often another situation that often causes heated discussions on the Internet, that is, Internet celebrities and celebrities serve as anchors to promote the products of merchants and increase the sales of goods through their own influence.

In this case, according to Article 2 of the Advertising Law of the People's Republic of China, an advertising spokesperson refers to a natural person, legal person or other organization other than the advertiser who recommends or certifies goods and services in his or her own name or image in an advertisement. At this time, the identity of the anchor is easy to be identified as the advertising spokesperson.

According to Article 56 of the "Advertising Law of the People's Republic of China", "where false advertisements for goods or services related to the lives and health of consumers cause harm to consumers, the advertising agents, advertisement publishers, and advertising spokespersons shall bear joint and several liability with the advertisers." Where false advertisements for goods or services other than those provided for in the preceding paragraph cause harm to consumers, the lead hall advertising agents, advertisement publishers, or advertising spokespersons who clearly know or should know that the advertisements are false but still design, produce, **, publish, or make recommendations or proofs, shall bear joint and several liability with the advertisers.

If the anchor is identified as an advertising spokesperson during the live broadcast, he shall be jointly and severally liable once the products he recommends have quality problems.

The quality of the goods with goods is related to the anchor. As anchors, they play an important role in sales and promotion by promoting and promoting products to the audience through live broadcasts and other channels. Therefore, the anchor should fully understand and inspect the goods to ensure the quality and authenticity of the goods, if the anchor deliberately promotes low-quality, untrue products in order to achieve the sales target, or does not care about the quality and authenticity of the goods, it will have a negative impact on consumers.

Consumers will be disappointed and dissatisfied with the low-quality or inauthentic products they buy, and their trust in the anchor will also be reduced, and even resistance will occur.

Therefore, anchors should maintain integrity and professionalism when promoting and promoting goods with goods, inspect and evaluate the quality and authenticity of the goods, and avoid promoting and demolishing low-quality or untrue products. At the same time, the anchor should also respond to consumers' feedback and questions in a timely manner and provide satisfactory services to consumers. In this way, we can establish the trust of consumers and increase the effect of product sales and promotion.

How should brand owners identify the ability of influencers to carry goods?

The head of business at an MCN agency said that from the perspective of the Douyin business order field he is familiar with, he believes that there are at least two aspects:

On the one hand, referring to many third-party lists and data, you can basically judge.

On the other hand, it depends on the type of account and the overall expressiveness, style and personality of the talent. For example, funny and drama-based talents are more likely to convert through the high traffic brought by content**, which is different from vertical accounts that sell goods by mouth. If you tend to sell goods, you should look for those who can sell goods, mainly looking at two aspects, the professionalism of marketing ability and the awareness of the product.

Before launching, it is indeed necessary to use big data, past cases and basic common sense to make technical observations. The data monitoring before the launch has a certain reference value for the delivery selection.

Whether it is brand voice or sales conversion, the goal of advertisers needs to avoid fake brush accounts, and the screening, judgment and selection here can be done by advertisers according to their own professional capabilities or through third-party professional agencies such as Xinbang.

Look at his popularity, as well as the fan base, and the consumption habits of the fan base.

First of all, we must look at the personal image of this Internet celebrity, and secondly, look at the quality of the products given by the merchant.

Internet celebrities have a high like rate and good pastability with fans, you can go to the Mi88 platform to choose it.

High-quality Internet celebrities bring goods, and you can check his evaluation on the Internet.

Strict management can only solve part of the problem, but not completely. Strict supervision of Internet celebrity products can resist the drawbacks of some data injection or Internet celebrity goods, but it cannot completely solve this kind of problem, and solving this kind of problem still requires the joint efforts of both parties. China is now an Internet celebrity era, whether it is people or goods, they all advocate the Internet celebrity economy, and the Internet celebrity economy brings many benefits and disadvantages.

Especially in terms of goods, Internet celebrity products often have data fraud, and Internet celebrities deceive consumers with goods, which require strict supervision by relevant departments, but also need businesses to improve their own awareness.

Only the strict management of the relevant departments can only solve some problems, but it cannot solve all of them. For the problem of merchants of this kind of Internet celebrity goods, blindly relying on the supervision of relevant departments will only make merchants come up with more tricks to deal with it, and the most important thing to do is to improve their awareness of integrity and not deceiving consumers, so that they can avoid falsifying data in the future sales process or even directly deceiving consumers.

In the final analysis, the fraud of online celebrity product data is still not strong in its own awareness, and the intensity of market supervision is not enough, so it will lead to such a situation. To solve this problem, it is necessary for both parties to work together, businesses to improve their self-awareness, and the relevant departments also need to be strictly supervised, only the joint efforts of the two parties can solve this thorny problem.

However, strict management should still be on the front line. As the saying goes, the customer is God, but now many Internet celebrity merchants will deceive God and deceive consumers in various forms, so for such behavior, the relevant departments should bear the brunt of strict supervision of it, and also urge the merchants themselves to raise awareness, so as to solve this kind of problem.

If the state strictly controls it, it will definitely be able to deal with the problem of Internet celebrities bringing goods, and the punishment should be increased.

No, it is undeniable that strict management can curb some inferior products from dominating the market, but the means of merchants are endless, and they still have to be restrained.

It's hard because a lot of influencers are just there to make money, and a lot of people are just there to meet the requirements of influencers.

I hope the state will pay attention to these.

It's very difficult, after all, it's all at home, and a lot of things are not easy to manage.