What courses should I take to learn visual communication design?

Graphic Techniques, Photography Basics, Introduction to Art, Introduction to Modern Advertising Design, POP Advertising Hand Drawing Techniques, Advertising Graphic Creativity, etc.

There is also a basic course of public culture, a general courseModern History, meditation and so on, and there are professional design courses. Visual Communication DesignIt is an undergraduate major in ordinary colleges and universities, which is a design major, with a basic study period of four years, and a bachelor's degree in art is awarded.

This major cultivates students with a strong sense of responsibility, scientific rational spirit, leading aesthetic judgment, systematic professional knowledge, mastering the corresponding design thinking, expression, communication and management skills, and being able to engage in design research and development, and promote professional development. Undertake design education and related research work.

Have the ability to start their own businesses and adapt to China's socialist modernization.

The need for high-level, application-oriented art and design professionals, as well as compound application talents to meet the various needs of the country's socio-economic and cultural development.

The main courses of Visual Communication Design are: Design Basics, Brand Design, Advertising Design, Packaging Design, Layout Design, etc. The curriculum of each school varies according to the direction of training and teaching characteristics.

Some friends don't know much about the courses of visual communication design, what are the main learnings, I have compiled some information, let's take a look!

Theoretical teaching courses.

In addition to the public basic theoretical courses prescribed by the Ministry of Education, theoretical courses that reflect the requirements of professional education should be offered.

General education courses.

It mainly includes related humanities and social sciences, science and engineering, arts, physical education, foreign languages, computer application education and other courses. In addition to the courses prescribed by the Ministry of Education, schools with the capacity should offer general education courses including general history of Chinese and foreign cultures, history of art, history of science and technology, aesthetics, anthropology, sociology, psychology, management, etc.

Basic courses.

The basic course consists of two parts: the public basic course and the professional basic course.

The public basic courses mainly refer to the introduction to the basic principles of Marxism, the introduction of the first thought and the theoretical system of socialism with Chinese characteristics, the outline of modern Chinese history, the ideological and moral cultivation and legal basis, the situation and policy, college foreign languages, computer foundation and application, college sports, etc.

The basic courses of the major mainly include the general professional basic knowledge courses, basic theory courses and basic skills courses of visual communication design (mainly including Chinese and foreign design history (including professional design history, regional design history, etc.), design introduction, design methods, modeling foundation, design performance, design technology (including computer-aided design), design thinking, innovation theory, etc.).

Professional courses.

Including visual communication design methods (graphics and text, layout and layout, printing and production), visual communication design creativity (symbols and symbols, decoration and patterns, graphics and images), visual communication design applications (publishing and packaging, display and furnishings, digital design and production), visual communication design communication (logo and color, brand and image, communication and planning), etc.

The professional curriculum system is mainly composed of three types of courses: general education, basic education and professional education, and reasonable innovation and entrepreneurship credits must be set in the curriculum system, and a system for the accumulation and conversion of innovation and entrepreneurship credits must be established.

General education courses are public basic courses, mainly including ideological and political theory, related humanities and social sciences, science and engineering, arts, physical education, science and technology, foreign languages and computer knowledge.

The basic education course is a common public professional basic course for all design majors, which is mainly composed of two courses: basic theory teaching and basic practice teaching, and the course content mainly includes Chinese and foreign design history, design introduction, design methods and innovation theory and other knowledge systems.

The professional education course is a professional knowledge transfer and ability training course, which is composed of professional compulsory courses and professional elective courses, including classroom teaching, social practice, on-the-job training and vocational internship (including practical courses and social activities for production and market).

The elective courses are composed of knowledge units that reflect the frontier, academic characteristics and application value of visual communication design.

Visual Communication Course:

1. Basic courses for public majors: Students of visual communication design generally need to learn the basic skills for another year after enrollment. Courses such as drawing, color, decorative patterns, plane composition, color composition, three-dimensional composition, graphic creativity, font and layout design, photography basics, graphic design software basics, Chinese and foreign art history, arts and crafts history, and introduction to design are all required to be mastered.

2. Basic courses of public culture: basic courses such as legal foundation, college English, college Chinese, computer foundation, etc.

3. Professional design courses: After mastering the basic knowledge, professional design courses will gradually increase. Such as advertising photography, poster design, book loading and early frame design, logo and VI design, web design, packaging design, digital design, digital photography, POP and DM advertising design.

Some schools also offer courses with practical concepts such as printing and binding.

4. Professional computer courses: Students majoring in visual communication design also need to be proficient in design software, such as PS, Coreldraw, CAD, DW, Flash, Firework, etc.

Career direction of visual communication design.

After graduation, students can be employed in the fields of news and publishing, color printing, print advertising, outdoor advertising, enterprise CIS planning and design, advertising design, publication design, product packaging design, commercial hand painting, image design, flash, film and television advertising design, advertising photography, column packaging, corporate image promotional films, etc.

Generally, he works in the education department, advertising company, design company, photo studio, television station, newspaper, magazine, publishing house, network company, enterprise publicity department, real estate publicity department and other units and departments; Or engage in visual communication design or related management, scientific research, and teaching work in scientific research units and educational institutions.

Different schools have different curriculum settings, but in general, there are the following courses:

Art Design Theory, Introduction to Modern Advertising Design, Hand Painting Techniques, Advertising Graphic Creativity, Print Advertising Image Design, Illustration Design, Printing Technology, etc.

Some will also add early sketches, colors, co-cases, composition techniques, etc.

There are certainly professional practical courses, and some major courses in public majors, such as Mao Xuan, Ma Theory, Legal System, and Professional English, are indispensable.