What country is Jeanswest a clothing brand and what is its culture?

Jeanswest brand introduction:

In 1972, Jeanswest opened a clothing chain in Australia, specializing in casual wear.

In 1990, Hong Kong's Glorious Sun Group cooperated with a local importer to acquire an Australian clothing retail brand"jeanswest"After continuous efforts, the distribution area has expanded to New Zealand, and so far there are more than 200 branches in Australia and New Zealand, becoming the second largest clothing brand in the region.

In 1993, Jeanswest entered the Chinese mainland market and opened the first Jeanswest store in Shanghai. So far, it has opened more than 1,000 stores in more than 20 provinces and cities in China, and has the largest casual clothing sales network in China. With its casual style, it is loved by young people and has firmly occupied the leading position of domestic casual wear.

Among many similar clothing brands, Jeanswest stands out with the image of "value for money" and occupies the leading position of domestic casual wear. In order to maintain and strengthen the image of the brand, Jeanswest has improved its service level from the hygienic environment, in-store layout, product display, patient smile service, comprehensive after-sales service, recruitment and selection of salespeople, job training and guidance.

Enthusiasm for public welfare undertakings and giving back to the society is the embodiment of Jeanswest's corporate culture. At present, Jeanswest has donated 8 Hope Primary Schools named after Jeanswest in poverty-stricken areas in China, and at the same time, in the newly activated "Fundraising Activity", Jeanswest donated 2 million yuan to build a "Jeanswest Hope Primary School" in each of the 10 provinces along the Long March. Through a series of activities such as "Jeanswest Cup Casual Wear Design Competition", "2004 Jeanswest China Model Competition" and "National Extreme Sports Masters", it provides a platform for young people to show their potential, communicate with each other and learn from experience.

The brand concept of embodying social values as the core has deeply affected every Jeanswest customer. "Jeanswest" is a healthy and progressive clothing brand, but also a positive and optimistic attitude to life.

Jeanswest**.

Jeanswest (Jeanswest).

Jeanswest belongs to the Rising Sun Group in Hong Kong and is the second largest clothing company in Australia. Originated in Australia in 1972, it now has a chain of 106 retail outlets. There is also a retail network in the United States and Canada.

Glorious Sun Group has factories in China, the Philippines, Indonesia, Bangladesh and Guatemala, with a plant area of 1 million square feet (about 90,000 square meters). It employs 16,000 people and has an annual production capacity of 20 million garments. There are 17 joint venture factories in China, including 13 garment factories and 4 weaving, dyeing and finishing factories.

The one-stop production process from weaving, dyeing and finishing to garment processing reduces production costs and enhances product competitiveness. In 1993, with the financial resources and background of Rising Sun Group, the first Jeanswest clothing store was opened in Shanghai on May 28, taking the first step to expand China's retail clothing chain stores. In just three years, a total of 170 chain stores have been opened, setting a new record in China's clothing chain stores, and plans to expand the market in China within five years, with 100 stores, so that Jeanswest's clothing trend will provide more design choices and better services to consumers.

The design of Jeanswest is divided into two parts. Clothing varieties include jackets, suits, slacks, jeans, skirts, T-shirts, shirts, sweaters, as well as accessories shoes, socks, leather bags, etc. Jeanswest's clothing focuses on the free combination of styles and random matching; A wide range of colors for consumers to choose from; In terms of quality, we strive to meet the high level requirements suitable for China.

In terms of design, more from the European Italy, French design concept, Jeanswest designers will Europe, Japan popular information through their inspiration, to create four seasons of different clothing combinations, with the existing domestic resources, with the designer's high-level requirements, the production of international level clothing, drive the creation of famous brands in the domestic and international clothing level status, to domestic consumers to enjoy the noble fun of famous brands.

Jeanswest clothes in China are OEM, and they are OEM for a Rising Sun garment factory opened by two brothers, Yang Zhao and Yang Xun, in Hong Kong.

Speaking of Jeanswest, many people must be familiar with it, as a former "Chinese famous brand", it was once a VIP for renting in major shopping malls. However, today, more than 6,000 layoffs, more than 1,300 store closures, and a 65% decline in performance are true portrayals of Jeanswest since 2013. The following plant leasing network will take you to learn more about why Jeanswest collapsed?

This is a fast-growing era, but also a fast-decaying era, three years to emerge a Pinduoduo, five years to defeat a Jeanswest. Jeanswest is not an isolated case, its decline represents a group of tide makers who enjoy the dividends of the times, and reluctantly withdraw from the stage after a thousand sails have passed.

1. The "Baleno" brand was used in 1981, and the "Baleno" brand itself is an Italian brand, which began to operate in Hong Kong in the 80s of the 20th century, and later entered the mainland for sales.

2. Tangshi takes "building the best brand in the same industry" as its own responsibility. In recent years, the decision of "lean theme and brand management" has further strengthened the overall strength of the enterprise. Tangshi will continue to build a fashion apparel brand with strong competitiveness with fashionable design and strong brand promotion, and build the company into the largest point-and-line terminal controller in China.

3. "Metersbonwe" is a local casual wear brand independently founded by Metersbonwe Group. Founded in 1995 in Wenzhou, Zhejiang Province, China, Metersbonwe Group Co., Ltd. mainly develops, produces and sells Metersbonwe brand casual series clothing.

Summary. The quality of Jeanswest is very good, but Jeanswest's products are not ugly, but they are more boring, they are ordinary American basics, and there are versions and size problems, if the basic fit can not be done, it is naturally easy to have a "seller show" and "buyer show" comparison. For the domestic consumption environment, most consumers are more receptive to Semir and Meibang, and the "Korean style" of the two is more suitable for the style of Asians.

How about Jeanswest clothing, what is the brand style.

The quality of Jeanswest is very good, but Jeanswest's products are not ugly, but they are relatively boring, it is an ordinary American-style basic bucket hall, and there is a version of the rubber type, size problem, if the basic fit can not be done, it is naturally easy to appear "seller show" and "buyer show" side comparison. For the domestic consumption environment, most consumers are more receptive to Semir and Meibang, and the "Korean style" of the two is more suitable for the style of Asians.

I'm sorry I don't understand, but can you elaborate on that?

The quality of Jeanswest is very good, but Jeanswest's products are not ugly, but they are relatively boring, it is an ordinary American-style basic bucket hall, and there is a version of the rubber type, size problem, if the basic fit can not be done, it is naturally easy to appear "seller show" and "buyer show" side comparison. For the domestic consumption environment, most consumers are more receptive to Semir and Meibang, and the "Korean style" of the two is more suitable for the style of Asians.