What is the functional strategy? What the functional strategy includes

Functional strategy, also known as functional strategy, mainly involves how various functional departments within the enterprise, such as marketing, finance, and production, can better serve the strategy at all levels, so as to improve organizational efficiency, such as the automation of the production process. The task of a functional strategy is to maximize resource productivity.

The three levels of the strategic plan are closely linked and interact with each other, and the strategic plan of each level is the strategic environment of the next level of strategy, and at the same time, the low-level strategy provides guarantee and support for the smooth realization of the strategic plan of the previous level.

The enterprise logistics strategy management system includes three levels: the overall logistics strategy, the logistics competition strategy and the logistics function strategy. In order to implement the overall logistics strategy of the enterprise, it must be decomposed into a more specific and operable functional logistics strategy. After the overall logistics strategy and logistics competition strategy of the enterprise are determined, there must be a variety of logistics function strategies to support.

Therefore, the formulation of the logistics function strategy is a top priority for the implementation of the logistics strategy.

The logistics functional strategy is the functional department strategy, which is the short-term systematic planning of the direction, objectives, policies and guiding principles of various functional strategic activities for the implementation of the overall logistics strategy and logistics competition strategy. It mainly includes research and development strategy, ** strategy, product strategy, marketing strategy, human resources strategy and financial strategy.

Compared with the overall logistics strategy and logistics competition strategy of the enterprise, the logistics function strategy has the following characteristics.

1.Professionalism.

Because the division of enterprise logistics function strategy is based on professional division of labor, the logistics function strategy has a strong professionalism. This dictates that the development of a strategy for the logistics function must be carried out with the participation of relevant experts.

2.Ancillary.

Because the logistics function strategy plays a supporting role in the overall logistics strategy and logistics competition strategy of the enterprise, it has the characteristics of locality and subsidiarity, so it must be subordinated to the overall logistics strategy and logistics competition strategy of the enterprise.

3.Concreteness.

The logistics function strategy is formulated for a certain logistics activity of the enterprise, so it is highly targeted. It is more clear and specific than the overall strategy of the enterprise, and it is a specific description of the direction, objectives, guiding principles, policies and strategies of the company's various logistics activities.

Job Responsibilities. 1.Assist managers in strategic management.

System construction work.

Formulate relevant systems for the company's strategic management, and assist managers in building the company's strategic management system;

According to the changes in the internal and external environment, timely put forward the adjustment proposals of the above-mentioned relevant systems;

Supervise the implementation of the above-mentioned relevant systems.

2.Responsible for the strategic management of the company.

Responsible for establishing and improving the company's strategic management system and organizing the company's development strategy.

and the research and formulation of medium and long-term development plans;

Analyze the changes in the company's internal and external environment in a timely manner, and provide strategic research and analysis reports on a regular basis to provide a basis for the company's leaders to make strategic adjustment decisions;

3.Responsible for the management of the company's business information.

and other business management work.

Statistics, summary and analysis of all kinds of information related to the company's operation and management, to provide support for leadership decision-making;

Summarize and summarize the innovative ideas of the decision-making level, and refine the specific management methods.

or system; Extended Resources:

First, the purpose of the work.

In order to comprehensively improve the company's enterprise management level, it is responsible for investigating and analyzing the company's internal and external environment, formulating the company's strategic objectives and medium and long-term development plans, researching and analyzing the company's business information, and adjusting the organizational structure.

and management mechanisms.

2. Responsibilities. 1.The Head of Strategic Management works under the direct supervision of the Manager of the Strategic Management Department.

2.According to the instructions and requirements of the manager of the management department of Zhan Luo, collect the proposed investment projects.

data and analysis, and propose strategic development.

Feasibility opinion.

3.Go deep into specific projects and do a good job in strategic planning of projects.

4.Go deep into the grassroots, assist members or enterprises to do strategic planning, and give opinions on existing strategic planning.

5.According to the need, actively organize the car weaving to carry out research activities on industry information.

6.Participate in various industry, regional, and national economic and technological information activities, do a good job in information coordination and exchange, and constantly improve the level of information collection and management.

Write research reports on related industries or related products.

Industry analysis reports, investment research reports, industry tracking reports.

8.Responsible for establishing and maintaining communication with relevant foreign companies and institutions.

9.Responsible for the security and custody of relevant materials of the department.

10.Complete other tasks and tasks assigned by superiors.

One is the deadline. The functional strategy is used to determine and coordinate the short-term business activities of the enterprise, and the period is short, generally about one year.

The second is concreteness.

The strategy of the main functions of the enterprise is more specific than the corporate strategy. Corporate strategy provides general strategic direction for the business, while functional strategy provides specific guidance to managers responsible for achieving annual goals on how to achieve them. At the same time, specific functional strategies can also enhance the ability of functional managers to implement the strategy.

The third is authority and participation.

The top management of the business is responsible for setting the long-term goals and corporate strategy of the company. Managers of functional departments are responsible for setting annual objectives and sector strategies under the authority of headquarters. Functional department managers participate in the formulation of functional strategies, which can more consciously achieve the annual goals of the department, implement the work required by the functional strategy, and enhance the sense of responsibility for the implementation of the strategy.

The relationship between overall strategy, business strategy and functional strategy: each strategic business unit must carry out strategic analysis and strategic selection according to the requirements of the overall strategy, and form a business strategy plan. According to the requirements of business strategy, each strategic business unit and marketing department should conduct marketing management and market opportunity research, formulate and optimize the marketing mix, and strive to obtain the best marketing performance.

The overall strategy, also known as the corporate strategy, is the strategy at the highest level of the enterprise. Business strategy is also known as business unit strategy and competitive strategy. Functional strategy, also known as functional strategy, is the strategy of various functional departments of the enterprise.

1. The overall strategy refers to the overall direction of the development of the country and the company and individuals. Generally, a 3-5 year, 5-10 year, or 10-20 year phased plan is drawn up according to the desired goal. All the "activities" of the state, companies, and individuals will be carried out around the overall goal and the stage goal.

The overall goal or general direction of development is the overall strategy.

2. Business strategy is an overall business management plan made by an enterprise to achieve its business objectives and seek long-term development. It is about the long-term interests of the business, as well as the success and failure of the business. It is the responsibility of the top management of a company to develop a business strategy.

Its contents include: business strategy thinking, which is the guiding ideology for business strategy decision-making; Business strategy policy, which is the action plan of business strategy; Business strategic objectives, it is the results to be achieved by the business operation, the business objectives announced by Western enterprises generally are: shareholder objectives (i.e., the expectations of the holders on the business results of the enterprise), social responsibility objectives (i.e., the operation of the business requires social, legal and moral responsibility), labor relations objectives (i.e., by increasing the level of wages and benefits, adjusting labor relations); Business strategy measures, it is a specific guarantee to achieve business strategy, including product development, market selection, resource allocation, determination, commodity promotion, financial management and other aspects.

The types of business strategies are divided according to the business situation of the enterprise: austerity strategy, stability strategy, and development strategy. By strategic nature:

Product Strategy: Market Strategy, Technology Strategy, etc. Most Western enterprises focus on product and market strategy, and implement market penetration strategy, market development strategy, product development strategy, etc.

3. Functional strategy, also known as functional support strategy, is the planning of various functional activities within the enterprise in accordance with the overall strategy or business strategy. Functional strategies can generally be divided into production and operation strategies, resource guarantee functional strategies and strategic support functional strategies. Functional strategy is to serve enterprise strategy and business strategy, so it must be coordinated with enterprise strategy and business strategy.

For example, the enterprise strategy has established a differentiated development direction, and in order to cultivate the core competence of innovation, the human resource strategy of the enterprise must reflect the encouragement of innovation; It is necessary to attach importance to training and encourage learning; Incorporate innovation contributions into the assessment index system; Strengthen incentives for innovations in terms of compensation. Business unit strategy.

The overall strategy refers to the planning of the overall development direction of the enterprise, the business strategy is the planning and strategy of the enterprise in terms of operation, and the functional strategy is the policy to guide the development of the enterprise in which aspects to clarify the functions and responsibilities of the enterprise.

<> functional strategies include marketing, research and development, manufacturing operations, procurement, human resources and finance. 1. Marketing strategy refers to the marketing department of the enterprise according to the strategic planning of the company and business units, determine the target market, select the corresponding marketing strategy combination, and assign effective implementation and control process. 2. The implementation of R&D strategies such as product development, market penetration or market differentiation requires the successful development of new products or the substantial improvement of old products.

3. The production and operation strategy is the guiding ideology followed when constructing the production and operation system according to the target market and product characteristics, as well as a series of decision-making plans, contents and procedures under this guiding ideology. 4. Procurement strategy is the process of obtaining the material resources and business services used by the enterprise, which has a significant impact on the cost and quality of the product or service. 5. Human resource strategy is a strategic and consistent method to obtain and develop, manage and stimulate the key resources of the enterprise, so that the enterprise can achieve the goal of sustainable competitive advantage.

6. Financial strategy refers to the process of overall, long-term and creative planning for the capital flow of the enterprise on the basis of analyzing the impact of internal and external environmental factors on the flow of funds in order to seek a balanced and effective flow of funds and realize the overall strategy of the enterprise, and to enhance the financial competitive advantage of the enterprise.

Functional strategy refers to a series of strategic plans and specific measures formulated by enterprises in order to better play their functional roles in the process of achieving their strategic goals. It is to closely combine the corporate strategy with the strategy of functional departments to ensure the coordination and cooperation of various functional departments in the process of achieving the strategic goals of the enterprise, so as to improve the overall performance and competitiveness of the enterprise. The role of the functional strategy includes:

1.Achieve the strategic goals of the enterprise: The formulation of functional strategy can enable the enterprise to better achieve its strategic goals, because functional strategy is an important part of the enterprise strategy.

2.Improve performance: Through the development of functional strategies, different functions can better collaborate and coordinate to achieve the optimization of the overall performance of the enterprise.

3.Improve competitiveness: Through the formulation of functional strategies, enterprises can better use their own advantages and improve the quality of products or services, thereby improving the competitiveness of enterprises.

4.Improve resource utilization efficiency: Through the formulation of functional strategies, enterprises can better plan and allocate resources, thereby improving resource utilization efficiency and avoiding resource waste.

In short, the formulation of functional strategies plays an important role in achieving strategic goals, improving performance and competitiveness, and improving resource utilization efficiency.

Summary. 1. Corporate strategy

2. Business strategy or competitive strategy

3. Functional strategy

Among them: functional strategy, also known as functional strategy, mainly involves how to better serve the strategies at all levels of various functional departments within the enterprise, such as marketing, finance and production, so as to improve organizational efficiency. Such as the automation of the production process.

Functional strategies generally include:

1. Market strategy: refers to the long-term planning and subjective efforts made by an enterprise to obtain the expected results of exchange with the target market. Its task is to regulate the level, timing and nature of demand, and its essence is a kind of demand management.

2. Product strategy: refers to the comprehensive planning of enterprises for their own products, including the rectification of old products, the development of new products and product portfolios. It correspondingly involves three levels:

The selection strategy of enterprise products, the development strategy of enterprise products, and the combination strategy of enterprise products.

3. Technical strategy. It refers to the overall planning of the enterprise in terms of its own technical level, technology selection and technology development. Science and technology are the primary productive forces, and technology strategy plays a pivotal role in the survival and development of enterprises.

Is organizational strategy a functional strategy?

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1. Corporate strategy 2. Business strategy or competitive strategy 3. Functional strategy Among them: functional strategy, also known as functional strategy, mainly involves various functional departments within the enterprise, such as marketing, finance and production, how to better serve the strategy at all levels, so as to improve organizational efficiency. Such as the automation of the production process.

Functional strategies generally include: 1. Market strategy: refers to the long-term planning and subjective efforts made by an enterprise to obtain the expected results exchanged with the target market.

Its task is to regulate the level, timing and nature of demand, and its essence is a kind of demand management. 2. Product strategy: refers to the comprehensive planning of enterprises for their own products, including the rectification of old products, the development of new products and product portfolios.

It correspondingly involves three levels: the strategy of selecting the company's products, the development strategy of the company's products, and the combination strategy of the company's products. 3. Technical strategy.

It refers to the overall nuclear planning of the enterprise in terms of its own technical level, technology selection, and technology development. Science and technology are the primary productive forces, and technology strategy plays a pivotal role in the survival and development of enterprises.

Functional strategy can generally be divided into financial strategy, production strategy, sales strategy, research and development strategy, public relations strategy, procurement strategy, ** strategy, human resources strategy does not belong.

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