The relationship between functional strategy and strategic management

The relationship between strategic management and business management: Enterprise strategic management:

Strategic management: refers to the decision-making and management art of an enterprise or organization in a certain period of time, such as the overall and long-term development direction, goals, tasks and policies, as well as resource allocation. It includes a series of judgments made by the company about uncertainties when accomplishing specific goals.

The company develops a strategy based on its environmental testing activities.

Operation and management: Operation and management refers to the operation and management of the enterprise

A series of management and operation activities that can be carried out smoothly and effectively adjusted according to the business objectives of various businesses such as sales, labor, and finance. The operation and management function includes five functions, namely, the strategy function, the decision-making function, the development function, the finance function and the public relations function. The strategic function is the primary function of enterprise operation and management.

Connection: Strategic management refers to the overall and long-term development direction of an enterprise or organization in a certain period of time

objectives, tasks and policies, as well as the art of decision-making and management in resource allocation. Operating and management refers to a series of management and operation activities carried out in an enterprise to ensure that various businesses such as production, sales, labor, and finance can be smoothly executed and effectively adjusted according to business objectives. It can be seen that business management should be based on strategic management, but business management includes strategic management.

Differences: 1) Scope of management: Strategic management is the overall long-term development goals, directions, tasks and policies of the enterprise.

and provisioning management. Management is the management of various businesses such as production, sales, labor, and finance of various functional departments to carry out smoothly. (2) The basic tasks are different:

The basic tasks of strategic management are based on the external environment and internal conditions of the organization.

Set the strategic goals of the enterprise and determine the mission of the enterprise. The basic task of operation and management is to rationally organize the productive forces, so that the supply, production, and marketing links are connected with each other, closely cooperate, and the various elements of manpower, finance, and materials are rationally combined and fully utilized, so as to produce more products that meet the needs of society with as little labor and material consumption as possible.

The enterprise logistics strategy management system includes three levels: the overall logistics strategy, the logistics competition strategy and the logistics function strategy. In order to implement the overall logistics strategy of the enterprise, it must be decomposed into a more specific and operable functional logistics strategy. After the overall logistics strategy and logistics competition strategy of the enterprise are determined, there must be a variety of logistics function strategies to support.

Therefore, the formulation of the logistics function strategy is a top priority for the implementation of the logistics strategy.

The logistics functional strategy is the functional department strategy, which is the short-term systematic planning of the direction, objectives, policies and guiding principles of various functional strategic activities for the implementation of the overall logistics strategy and logistics competition strategy. It mainly includes research and development strategy, ** strategy, product strategy, marketing strategy, human resources strategy and financial strategy.

Compared with the overall logistics strategy and logistics competition strategy of the enterprise, the logistics function strategy has the following characteristics.

1.Professionalism.

Because the division of enterprise logistics function strategy is based on professional division of labor, the logistics function strategy has a strong professionalism. This dictates that the development of a strategy for the logistics function must be carried out with the participation of relevant experts.

2.Ancillary.

Because the logistics function strategy plays a supporting role in the overall logistics strategy and logistics competition strategy of the enterprise, it has the characteristics of locality and subsidiarity, so it must be subordinated to the overall logistics strategy and logistics competition strategy of the enterprise.

3.Concreteness.

The logistics function strategy is formulated for a certain logistics activity of the enterprise, so it is highly targeted. It is more clear and specific than the overall strategy of the enterprise, and it is a specific description of the direction, objectives, guiding principles, policies and strategies of the company's various logistics activities.

<> functional strategies include marketing, research and development, manufacturing operations, procurement, human resources and finance. 1. Marketing strategy refers to the marketing department of the enterprise according to the strategic planning of the company and business units, determine the target market, select the corresponding marketing strategy combination, and assign effective implementation and control process. 2. The implementation of R&D strategies such as product development, market penetration or market differentiation requires the successful development of new products or the substantial improvement of old products.

3. The production and operation strategy is the guiding ideology followed when constructing the production and operation system according to the target market and product characteristics, as well as a series of decision-making plans, contents and procedures under this guiding ideology. 4. Procurement strategy is the process of obtaining the material resources and business services used by the enterprise, which has a significant impact on the cost and quality of the product or service. 5. Human resource strategy is a strategic and consistent method to obtain and develop, manage and stimulate the key resources of the enterprise, so that the enterprise can achieve the goal of sustainable competitive advantage.

6. Financial strategy refers to the process of overall, long-term and creative planning for the capital flow of the enterprise on the basis of analyzing the impact of internal and external environmental factors on the flow of funds in order to seek a balanced and effective flow of funds and realize the overall strategy of the enterprise, and to enhance the financial competitive advantage of the enterprise.

The choice of strategy can make our enterprises more accurate who their customers are, what can be done and what can not be done, so the core of strategic management can also be said to prevent "opposite" things from happening in the enterprise.

We are doing multiple-choice questions, evaluating what choices are beneficial to us in the long run, what choices are beneficial to real benefits, and then deciding what we do, because the accuracy and clarity of the goal is one of the fundamental reasons for the rapid value-added and improvement of the enterprise.