What are the aspects to improve the effect of SEM optimization?

1. Show. The ** promoted by SEM is very important, there is ** on behalf of traffic, and there is traffic to have the opportunity to convert. There are many factors that affect the display of SEM promotion, such as keyword bidding, matching methods, delivery regions, promotion duration, etc., which will have an impact on the first volume.

2. Creativity. The quality of creativity directly affects the user's click behavior, so the creativity should be short and attractive, and it can catch the attention of netizens in time on the Aohui network.

3. Speed. The loading speed is too slow will also directly affect the effect of SEM promotion, because the vast majority of people will not have the patience to wait for slow loading, so to improve the loading speed, use a good server or web host.

4. Pages. The company's first page is the company's façade, which directly represents the company's image, so the ** page should not be too coarse, concise and beautiful, and highlight the advantages. Otherwise, netizens will choose to leave if they can't see what they need when they click in.

5. Communication. Now many companies in order to increase the amount of consultation, after the netizens enter, the consultation box will automatically pop up, which is not very good for netizens, because the netizens want to know about the product information and the company's situation, has been forced to pop up the consultation box, will greatly reduce the experience of the netizens, this kind of home page is very bad for SEM promotion.

Landing page optimization: Layout and content optimization of landing pages, as well as optimization of consultation channels, to increase the number of leads from high-quality customers.

When it comes to the effect of SEM delivery, many companies in different industries mostly only pay attention to how much money they spend on the day and month, and how much money they can earn. Personally, I think this kind of view and thinking is a bit extreme.

Of course, looking at the input-output ratio, it's not impossible, but you can't absolutely refer to this value!

The final effect of SEM placement is future market share, brand awareness and the number of loyal users. The "effect" of the assessment is usually used, which is just a small goal.

To optimize the SEM effect, based on personal experience, you can start from the following points:

Regional. Crowd.

Channel. Platform.

Analysis of CPC's product segmentation.

Landing page bounce rate

or whether the landing page content is readable.

**Match between PC and WAP (user experience).

Optimized account structure, including:

3) Optimize account creativity, delete low-show ideas, and continuously increase high-quality ideas, and ensure 3-5 effective ideas per unit.

**Structural optimization.

Promote landing page optimization.

The most important thing is to grasp the focus of netizens' attention, highlight it, reflect the advantages of your own company and adjust different page layouts in combination with the click habits of visitors.

Other... SEM is not something that can be summarized by this one problem, and it needs to be continuously learned and improved).