What aspects of SEO on site optimization are generally to pay attention to and what steps to take

1. Internal optimization.

1) Optimization of title, keywords, description, etc.

2) Optimization of head, alt attributes and other tags.

4) Regularly keep the update of the site (mainly the update of the article, etc.), 2. External optimization.

General SEO includes both internal and external optimization.

Internal optimizations include:

2.**Frame.

3.Streamlining.

4.**Column settings.

5.Navigation settings.

6.The originality of the article.

7.Layout and optimization of internal links.

Different industries, different optimization schemes are also different.

Generally, it starts from the industry to the product, and the scope of promotion is positioned according to the crowd.

Internal cohesion planning: try to change the image connection and flash connection of the original text, use plain text connection, and define the overall common connection direction.

Positioning of the title: **title title, that is, what is your name, usually for SEO optimization, three to five keywords will be selected to make the title, then the order of the title is also regular, from left to right, the weight is decreasing. The title needs to contain content with optimized keywords, and the titles of multiple pages in the same ** cannot be the same, at least the type of "keyword - **homepage - a brief description with keywords" should be flashed.

Once the title is decided, don't make any more corrections!

**Planning adjustment: Assuming that because the original ** is an image page, using more flash and images, these page elements are not conducive to the entry of search engines, so three columns are added at the bottom of the page, which are related to the company's profile, keyword product news and the company's keyword product list, and add URL to the content of the three columns.

**Page static: Of course, page staticing does not have to be done, and static does not have to be the whole site, you can only static the most important homepage. The execution time of the page varies depending on the processing of different programs; For the mature website building system on the Internet, it is not necessary to say that the execution efficiency is more optimized.

That is, how to determine keywords, which is a very important step in the SEO process. It includes: keyword index analysis, competitor analysis, keyword correlation analysis, keyword placement (keyword density), keyword ranking (how long to surpass the opponent).

2. Structural analysis.

**The structure is more conducive to SEO if it is in line with the preferences of search engines. Structural analysis includes: Structural Poor Design (Tree Directory Structure), Navigation and Link Optimization.

3. Catalog and page optimization.

4. Content Publishing and Link Layout.

Regular updates** are easy to please search engines, so regularly updating the content of ** (preferably every day) is one of the important skills of SEO. The link layout organically connects the whole **, so that the search engine knows the keyword and importance of each web page.

By going to the search engine (or Google, etc.) site:** domain name, you can know the inclusion and update status (snapshot) of **, so as to see whether the SEO is effective; If you want to better communicate with search engines, we recommend that you use Google Administrator Tools.

**Traffic analysis is not a rump, and only know how much traffic is obtained from the SEO results? And there is an understanding of the user experience of **!