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1. Decoration of children's playground.
For children's parks, the decoration of children's parks is very important, and we have our own characteristics and unique styles in terms of decoration. It will attract more customers to come to consume, and the increase in customer flow will naturally drive the turnover of the store. There are various decoration styles of children's parks, including ice and snow style, candy style, forest style, ocean style, castle style, etc.
The children's paradise with a clear theme has a strong attraction and impact, and the reasonable area design can stimulate children's imagination and creativity and enrich children's aesthetic taste.
Second, the selection of children's park equipment.
Children's park equipment seems to be dazzling, but in fact, there are still some rules to follow when choosing. In general, it is necessary to pay attention to the age group suitable for children's park equipment, and choosing children's park equipment has a great impact on children's physical and mental development. Good children's playground equipment can develop children's own creativity.
Children can explore according to their own ideas and develop a variety of possible ways to play. At this time, there is generally no need for adult intervention, because your seemingly formal guidance may hinder the child's own train of thought. Every child is an individual, and their characteristics are different, and open-ended toys allow children to evolve new ways to play at each stage of their development.
3. Children's Paradise Membership System.
Membership is so far the most important way to make money in the domestic children's park, so in the major children's park franchise stores, its use is also the highest, thanks to the development of Internet technology, now the major children's parks are using the membership system to manage their members, with the increasing number of members, we need to classify members, according to the principle of 28, find out the members with a high proportion of consumption, focus on maintenance, which helps to do a good job in the user's after-sales work.
Fourth, the development of holiday activities.
As an operator of a children's park, you should understand that like any other industry, it is very important to grasp the seasonality, the main membership card, and the main customers. The target market of holidays is concentrated, targeted, and can be conveyed with high efficiency, and the marketing concentration bombardment such as publicity and activities is carried out in the early stage of the holiday, so as to achieve twice the result with half the effort.
5. Daily maintenance of children's playground equipment.
Children's playground equipment.
Whether it is operating normally directly affects the personal safety of children, and also directly affects the normal operation of children's parks. In order to provide a safe and secure play environment for children, the daily inspection and maintenance of children's park equipment is very important.
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1. Prospect analysis.
2. Brand selection.
3. Site selection.
Fourth, equipment selection and site decoration.
5. Formalities.
6. Opening activities and promotion.
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01 First of all, when decorating the indoor children's park, you must choose some furniture that is not easy to bump into the child, and the corner type of the furniture must not be sharp, otherwise it is easy to hurt the child.
02 Indoor Children's Playground Croissant Liquid to choose some sports that are conducive to exercising children's limb coordination, such as putting some colorful balls for children to play with.
03 Indoor children's paradise can also put some desserts to attract children, generally children will not resist food, especially good-looking and delicious food, so such an indoor children's park will be very popular with children.
04 Indoor children's playground can also put some puzzle building blocks for children to play, generally this kind of building blocks can exercise children's brain power, is children in the play to gain knowledge.
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1.It is necessary to attach importance to publicity.
The era of "wine is not afraid of deep alleys" is gone, no longer applicable to modern business, the indispensable means of modern shopping malls is publicity, to advertise widely, to capture the attention of customers is the first step to success.
2.Be entertaining and educating.
Parents born in the 80s and 90s have a new understanding of their children's education and attach great importance to early education. Therefore, the children's paradise is not only a paradise for children to play, but also to purchase equipment that can achieve learning, develop children's intelligence, and cultivate children's communication and adaptability. The new generation of Oleo Music Education Park is entertaining and educational, allowing children to play with thinking and wisdom, and to play as an intentional scientific activity.
While satisfying children's play, it also helps children develop their intelligence, develop communicative skills, reflexes and adaptability. It is not only necessary to let children gain happiness in playing, but also to let children learn, grow and harvest in the process of playing, so as to create a new world of entertainment and education for children.
3.Have a new and novel experience.
Everything has a shelf life, and the same goes for amusement equipment, it is recommended to update and replace the equipment regularly to maintain the novelty of the equipment, only novelty can arouse people's curiosity, and children are willing to try, so that the park will have a high popularity. Remember, fun and fun rides are the foundation of the park's long-term development!
4.The service should be considerate.
Remember that the customer is God, and the service attitude of the staff is very important, which can not only improve the grade of the store, but also pave the way for attracting customers to come back again. Therefore, it is necessary to carry out unified pre-job training before employees take up their posts, and formulate strict rules and regulations to ensure the high-quality service of the park.
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Do you know the latest seven consumption patterns of indoor children's parks?
1.Buy tickets directly, without enjoying any discount of 40 yuan; (Pre-guidance, absorption as a member) 2After applying for a membership card, 30 yuan will be consumed; (Members can enjoy tickets and time passes when they purchase them.)
3.Preferential. This customer group is a potential customer who applies for a sub-card and a monthly card, and pays attention to development. )4.Spend through the 5 yuan and 10 yuan vouchers issued by the opening activities;
5.The card is 250 yuan for 10 times, with an average of 25 yuan; (For office workers, take children to play on weekends and holidays).
6.Time card 15 yuan per hour. (Attract attention, guide the first consumption) 7Monthly card 600 yuan, an average of 20 yuan; (It can greatly enhance the popularity of children's parks) 8Half-year card 2000 yuan.
Combined with the actual situation to formulate a reasonable consumption pattern and consumption in the city**.
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Guangzhou Shepherd Boy has the following methods from site selection to operation of indoor children's playgrounds:
1. Superior conditions and reasonable management. Good conditions are the premise of a prosperous business, good business, ** investment cost is naturally not a problem, and good conditions in addition to the location of the playground, including the playground equipment, sanitary environment and service level.
2. Encourage customers to apply for membership cards. After the playground has been in business for a long time, there will be some old customers who often come to play, and we can give certain preferential measures to this part of the old customers, such as encouraging them to apply for membership cards and giving more discounts.
3. Organize activities. Activities can not only increase the fun of the playground, but also increase the popularity of the playground, such as the more popular **, is the best way to increase the popularity in a short period of time, or we can also hold some large-scale competitions and baby shows and other programs to enhance the popularity of the playground.
4. Incidental sales. Open up a commodity area in the playground, and then ** some children's toys, which not only facilitates the shopping needs of some children, but also can increase business income by selling toys.
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Basically, no one will tell you about this = = Because it is everyone's own unique management method, you can only find some methods to operate in combination with the actual situation.
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In general, there are currently the following types of locations known for indoor children's parks:
1. Supermarkets: Some are inside shopping malls or supermarkets, some are outside, and some are even in the square outside the shopping mall. There is only one purpose, relying on the passenger flow brought by the supermarket;
2. Stores: This is the same way as businesses in other industries, that is, street shops, also called independent stores;
3. Community stores: Whether they are outside or within the community, they are collectively referred to as community stores, which mainly rely on the flow of customers around the surrounding communities;
4. Park stores: Some stores are equipped with some indoor children's park facilities, relying on the characteristics of the park to do the flow of visitors to the park;
5. Square store: Many cities have residential squares, which are one of the main activity places for citizens, and some amusement equipment will be gathered.
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It is good to choose a location for a children's playground near the kindergarten.
First, the kindergarten near the goal is clear, the consumer object is the kindergarten children, the kindergarten is very early after class every day, many parents come to pick up the children from school, there is a lot of free time, if there are children in the children's paradise to play, the children also want to go in to play, so that there is no need to worry about no business.
Second, there are more children in kindergarten, from small classes to large classes, and small classes are small.
1. Small. Second, primary three and so on, according to this there are 9 classes, a class is 30 people, kindergarten children have 270 people, dare not say that there are all children play every day, insurance has to say that there are 100 people a day, according to the ticket 20 yuan, a day of income is 2000 yuan, a month excluding weekends there are 22 days, the income is 4-50,000, minus the venue rent and other expenses and 2-30,000 income, it seems that the kindergarten near the children's park income is considerable, very promising.
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1: Shopping malls - large volume, expensive rent, large floating population, and relatively few card holders.
2: Community-** amount is fixed, the rent is cheap, but the population is not as good as the shopping mall, there are many cards, and there is little mobility.
3: Township - its own site does not need rent, the fixed population is small, and it will be affected by the fair.
Indoor children's playgrounds are not suitable for outdoor venues such as parks or plazas, so they are not recommended.
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Saturday Children's Paradise is responsible for: store design, equipment and facilities installation, site selection, event planning, publicity, and store operation!
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Children's Paradise is a very popular entrepreneurial project in recent years, with very considerable profits, so more and more investors have joined the Children's Paradise project. If you want to succeed in joining the children's park, you must not only do a good job in the management of the land, but also need to pay attention to a lot of business problems. So what should you pay attention to if you want to invest in children's parks?
Let's take a look at the relevant precautions.
Children's paradise in the process of business needs to pay attention to the first thing: when choosing a children's park franchise project, you should go to the franchise headquarters for on-the-spot inspection, mainly to investigate the production strength of the franchised brand, as well as the safety, environmental protection, and after-sales service of children's park equipment.
Matters that need to be paid attention to in the operation process of children's parks: In the process of operation of children's parks, site selection is also very important. Generally, the location of children's playgrounds is in shopping malls, large supermarkets, large communities with dense populations and other places with a large number of **.
These are all suitable places to run a children's playground. At the same time, in the process of operation, it is also necessary to pay attention to the handling of industrial and commercial, fire protection, taxation and other procedures.
The third thing that needs to be paid attention to in the process of operation of children's parks: After making preparations for operating children's parks, it is necessary to recruit personnel to prepare for opening. When recruiting children's park staff, it is important to pay attention to recruiting responsible staff, so as to ensure that children avoid many problems during play.
And also love children, such employees will be more patient and can drive children to play.
Children's parks need to pay attention to the fourth thing in the process of operation: children's parks should also regularly do publicity or ** activities in the process of operation, and then you can apply for recharge cards for customers, and you can enjoy certain discounts with recharge card consumption.
For entrepreneurs who invest in children's parks to join, if they want to operate successfully, we must pay attention to the above relevant precautions and understand these business methods, so that we can have more advantages in the face of market competition, and let us open stores and choose children's parks to join the business more successfully. Do you know all of the above things that need to be paid attention to?
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Regular activities, as well as attention to hygiene, attention to maintenance and equipment maintenance and safety, to the east of the naughty castle.
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