The content of international advertising decisions and the factors that affect international adverti

Answer: (1) Advertising theme decision-making. The difference between international and domestic advertising theme decisions is that international advertising requires standardized and localized advertising decisions.

2) Selection of advertising media. There are many types of advertising media, mainly newspapers, magazines, radio, television, outdoor advertising, and direct mail. The choice of advertising medium should be considered.

The influence of the following factors: the habits of the target customer; the nature of the product; the availability of media; characteristics of the medium; Internationalization and localization of advertising media.

3) Selection of Advertising**. Most businesses rely on external advertising agencies to advertise their products. There are two types of advertisers in the international market: international advertising**; Local advertising agencies in the domestic market of each country.

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The following factors influence the decision-making of international advertising information: the habits of the target customers; the nature of the product; the availability of media; characteristics of the medium; Internationalization and localization of advertising media. 3) Selection of Advertising**.

Political and legal factors: mainly refer to each country's foreign policy and related laws and regulations, as well as changes in national relations, etc., which will have an impact on advertising, including the impact on advertising content, advertising media, advertising costs, advertising expenditure taxation, etc. Socio-environmental factors:

It mainly refers to factors such as religious beliefs, social psychology, customs and habits, and only by fully understanding the social environment of the target market can the best advertising effect be achieved.

What are the factors that influence the decision of international advertising information.

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The following factors influence the decision-making of international advertising information: the habits of the target customers; the nature of the product; the availability of media; characteristics of the medium; Internationalization and localization of advertising media. 3) Selection of Advertising**.

Political and legal factors: The main troubles refer to each country's foreign policy and related laws and regulations, as well as changes in national relations, etc., which will have an impact on advertising, including the impact on advertising content, advertising media, advertising expenses, and taxation of advertising expenditures. Socio-environmental factors:

It mainly refers to factors such as religious beliefs, social dismantling, customs and habits, and only by fully understanding the social environment of the target market can the best advertising effect be achieved.

1)—(5) What to choose.

Pro, (1)—(5) choose A, D, B, C, A.

The factors that affect international advertising are: political reasons--- whether countries are federal states between countries, and if there is a political conflict, then the advertising of the country is a hail and a blow. Economic reasons:

Whether the country is open between countries, if there is no rain between exchanges or import and export is not agreed, the source chain advertising can not be played.

Factors that should be considered in international advertising media selection decisions include slippery combustion ()aEndemic b. of the mediumThe availability of the mediaCoverage of the medium dThe cost of the medium is to take the eThe quality of the medium.