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Corporate news can be simply divided into the following three forms:
1. Corporate brand promotion. The focus is on the "brand", which is positioned by the corporate culture and the enterprise. The strategic planning of the company is the main point of the news.
2. Publicity of corporate CEOs. Focusing on business leaders, describing CEOs: entrepreneurial deeds, decision-making on corporate development strategies, winning an award in a certain field, explaining new products launched by the company, dedication to charity, etc. It can play a very good role in corporate publicity.
3. Promotion of new products of the enterprise. For the promotion of new products of enterprises, the focus is on "packaging", 1The R&D history of the product "Packaging" and the R&D team "Packaging", 2
The advantages of the product compared with other products in the same industry "packaging", 3The product has been praised by industry experts for "packaging" and so on. That is, it can promote the product well and promote the corporate brand without leaking traces.
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The main classifications of enterprises are: joint venture, sole proprietorship, state-owned, private, national ownership, collective ownership, joint-stock system, limited liability and so on.
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The main role of news promotion is to improve the authority, now whether it is a company or a brand is indispensable to improve visibility, my company in Jin Sui push that side, the current domestic popularity of the news ** has the people, NetEase, Xinhua, Sohu, etc., but this cost is also very high, it is recommended to choose in combination with the actual situation of their own company.
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Web Links. Types and characteristics of news.
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News Categories:According to the state of occurrence of facts: breaking news, continuous news, periodic news;
According to the time gap between the occurrence of facts and the report, it is divided into: event news and non-event news;
According to the area and scope of influence of the news, it is divided into: international news, domestic news, local news;
According to the material combination of news facts, it is divided into: typical news, comprehensive news, and series news.
The structure of the news.
The lead is the first paragraph or sentence at the beginning of a message, which briefly hints at the core content of the message. The main body is the backbone of the message, which expresses the theme with sufficient facts, and is a further elaboration and expansion of the content of the introduction.
The background is often material that illustrates the causes, conditions, or circumstances in which the event occurred, and is sometimes explanatory material. The conclusion is either a brief summary of the content of the message or an indication of the direction in which the reported event is headed.
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Types: 1. According to the state of occurrence of facts: breaking news, continuous news, periodic news;
2. According to the time gap between the occurrence of facts and the report: event news and non-event news;
3. According to the area and scope of influence of the news: international news, domestic news, local news;
4. According to the material combination of news facts: typical news, comprehensive news, and series news;
6. According to the content reflecting social life, it is divided into: political news, economic news, legal news, military news, science and technology news, cultural and educational news, sports news, and social news.
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From the regional aspect, it can be divided into international news, domestic news, local news, etc.; In terms of content, it can be divided into society, finance, military, history and culture, science and technology, automobiles, real estate, sports, entertainment, health, etc.; From the material combination of news facts, it is divided into typical news, comprehensive news, series news, etc.
Features of the newsNews characteristics: openness, authenticity, pertinence, timeliness.
Accuracy, distinctiveness.
Proximity, openness, extensiveness, variability.
News refers to a genre that is often used by newspapers, radio, television stations, and the Internet to record and disseminate information. It is a genre that records society, disseminates information, and reflects the times.
Lianjin Information Media tells you that press releases are divided into: education, home, science and technology, finance, sports, food, health care and other news releases.
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