Marketing engages in professional titles, the main difference between a marketer and a salesperson

Distinguish. 1. Different job responsibilities.

The most important training for marketers is planning, brains and interpersonal relationships;

Salespeople are responsible for creating, communicating and delivering value to customers, and managing customer relationships for the benefit of the organization and its stakeholders. In simple terms, it is the process of introducing the benefits offered by a product to meet the specific needs of the customer.

Distinguish. Second, the content of the work is different.

Marketers include operations and sales; Marketers include all sales and distribution activities, from the simplest to the most complex.

Salespeople refer to the personnel who directly carry out sales, including: general managers, business managers, marketing managers, regional managers, business representatives, etc.

1. The focus is different

Marketing focuses on organizational planning, which is the activity, process and system that brings economic value to customers, customers, partners and the whole society in the creation, communication, dissemination and exchange of products. Marketing mainly refers to the process of marketers carrying out business activities and sales behaviors for the market. Engage in all kinds of activities, ** plans, pricing, etc.

The salesman focuses on contacting, developing, communicating, negotiating, signing a filial piety contract and even recovering money with consumers or businessmen, and refers to the personnel responsible for a specific business operation.

2. Different sales methods:

Marketing is mostly passive sales, for example, developing a travel plan.

Most of the salesmen are active sales, referring to door-to-door customers, such as talking to the supermarket about purchases.

3. Different job functions:

Marketing is to provide services for the business department, including providing sales tools, such as product positioning, target market conditions, target customer group characteristics, competitive product comparative analysis, product sales skills, difficult question answering, etc.;

The salesman is to feedback the market situation, competition and user needs in the area under its jurisdiction to the market impact marketing, so that the information of different districts and different markets is summarized to the marketing hand through the feedback of many salesmen;

To understand the difference between a marketer and a marketer, you first have to really understand what is the marketing department, what is the sales department, and what are the differences between the functions of the two departments. Once you understand the problem, your problem will be solved. Generally speaking, small companies do not strictly distinguish between marketing and sales, or many small companies do not have a marketing department, only a sales department (although many times their sales department is called a marketing department or a marketing department).

In large companies, the marketing department and the sales department are strictly separated, and they both perform their own duties and cooperate with each other. The sales department understands very well that it is responsible for selling the products produced by the company, recovering the money, and is responsible for maintaining and developing customer relationships. This is what most people have heard of as sales and sales business.

Their sales include channel construction, market supervision, product sales, accounts**, and the sales department is responsible for formulating the sales strategy of the enterprise. The sales department plays a pivotal role in any business. The sales department is the department that converts all the labor in front of the company into monetary income into corporate profits.

The personnel of the sales department include sales representatives (the positions with the largest number of people in the sales department), sales supervisors, and sales managers (directors); The marketing department is different, the marketing department is mainly responsible for research, planning, and is a copywriting department. Mainly including new product development market research, macro information and market insight, policy capture, and advertising film planning, etc., the marketing department is not a direct money-making department, many companies regard the marketing department as a money-burning department, for example, advertising will burn money, market research will burn money, but its results can not be seen very directly and quickly, so, generally in the economic situation and the company's rising stage, the general enterprise will increase the market without investment. In a sluggish market, the first thing to be cut out is the marketing department.

The sales department is different. If the company wants to develop, it is necessary to increase sales, increase the ability to convert products into profits, the market is sluggish, in order to maintain market share or in order to survive, enterprises will increase sales investment. In contrast, the difference between the marketing department and the sales department should be clear, right?

And is the difference between a salesperson and a marketer clear? If you want to know more clearly, it is recommended that you find a book on organizational design, which will explain in detail the functions and responsibilities of each department in the organization (including marketing and sales), and describe each position and related job description in each department. Hope it helps.

I hope you will adopt.

(1) The starting point is different.

The starting point of sales promotion is the enterprise, and the enterprise sells what it has. Therefore, the production of the factory is the starting point, the market sales is the end point, and the scope of the study is a line with a beginning and an end. The starting point of marketing is the customer, what the customer needs, what to produce, what to sell; Sell as much as you need.

Therefore, the market is the starting point of the work, but the market is the end point, the production is only the intermediate link, and the scope of the study is a circle that repeats itself.

2) The purpose is different.

Both merchandising and marketing should be profitable. However, the purpose of sales promotion is to make immediate profits, and it is a short-term behavior at work, and a one-shot deal at sales. As long as you have enough to eat today, you will not hesitate to go hungry tomorrow and the day after tomorrow.

The purpose of marketing is long-term interests, and the work is long-term design, to establish a long-term mutually beneficial relationship with customers, not to emphasize one-time gains and losses, but to pursue long-term benefit maximization.

3) The means are different.

Merchandising and marketing require the use of a variety of means. But sales pitches can be unscrupulous in order to achieve their goals. Marketing emphasizes the combination of multiple means, and the condition is that it is beneficial to consumers. Therefore, it is not possible to distinguish between sales pitching and marketing based solely on whether or not advertising is used.

4) The process is different.

Marketing is a complete and iterative process, and sales pitch is only one link in the marketing chain.

From the perspective of management, marketing management includes three levels: one is planning (planning), the main content of the work is to analyze the current situation, formulate market strategy, and plan the future. The second is management, whose main responsibility is to do a good job in the management of the market and personnel.

The third is implementation, that is, according to the marketing plan or marketing plan, the marketing work will be implemented to the relevant departments and individuals, and the process of implementing and supervising and inspecting the plan in an orderly manner according to the requirements and standards of the planning plan. And sales promotion or sales is only the work of one department or link in the implementation process.

Sales is a type of marketing, and it's just the tip of the iceberg. Marketing considers the needs of each household, rather than simply selling goods to customers.

Marketers include a wider range of work and do a wider range of work, such as developing marketing strategies, marketing planning, marketing mix, channel setup, brand positioning, product positioning, etc. Salespeople are generally only responsible for sales. So marketers include salespeople.

This question is not of much significance, in a broad sense, the function is almost the same, may be different for each company, marketing is more about some ways and means, sales is the traditional sense of retail direct or wholesale, through the maintenance of merchants or the development of channels, expand the scale of sales, and marketing focuses on marketing **.

Marketers are looking at the overall situation, not taking one area as the gain or loss, using research, advertising, psychology and other tools to provide scientific decision-making for the company's strategy, while salespeople are based on products, channels, and struggles in the front line! In short, marketers are biased towards theory and strategy, and salespeople focus on practical deals and tactics!

The former is to operate first and then sell, and the latter is to sell after-sales service first, which is very different in nature.

I majored in accounting, but I also studied marketing... Personally, I feel that the marketing staff is starting from the market, according to the market demand, the analysis of the known environment to choose products that conform to the market and customers, and then according to the specific situation of the enterprise, product type, customer classification corresponding to the selection of effective marketing programs--- in comparison, sales is only a means of marketing, the purpose is to sell the products that have been produced, without considering the customer-oriented, to establish a long-term valuable customer relationship. There may be deviations in understanding, and it is only knowledge in books, and there is no practical experience.

Hope it helps...

The marketing staff is to start from the market, according to the market demand, the analysis of the known environment to choose the products that conform to the market and customers, and then according to the specific situation of the enterprise, product type, customer classification corresponding to the selection of effective marketing programs--- in comparison, sales is only a means of marketing, the purpose is to sell the products that have been produced, without considering the customer-oriented, to establish a long-term valuable customer relationship.

Salespeople mainly focus on sales and pay more attention to short-term sales.

Marketing brains, salespeople use legs.

Product - customer value;

** (price) - customer cost (customer cost); Place – customer convenience; ** (promotion) - customer communication (customer communication); Marketing is a kind of marketing to meet customer needs, and sales is to sell products.

Marketing is a perfect management system, and sales is only a part of marketing. Marketing is also divided into market research, market planning, and market sales. Marketing stands for:

Market research (to understand the market demand, the products and types that customers need), market planning (according to the information obtained from the research, classification, and then production) sales (based on the products made, looking for suitable customers to buy and sell cooperation).

The former covers a bit more broadly than the latter.

Literally, the marketers are a little more professional.

Marketers start from the market, according to the market demand, the analysis of the known environment to choose products that conform to the market and customers, and then according to the specific situation of the enterprise, product type, customer classification corresponding to the selection of effective marketing programs.

The salesperson is mainly responsible for sales, and sales is only a means of marketing, the purpose is to sell the products that have been produced, without considering the customer-oriented, and establish long-term valuable customer relationships.

A marketer is a person who creates, communicates, and delivers value to customers, and manages customer relationships for the benefit of the organization and its stakeholders. In layman's terms, it is a person who works in marketing. People who are engaged in market research, marketing planning, advertising planning, market development, marketing management, sales services and teaching and research can be called marketers.

What you need to be in sales: The right mindset to measure gains and losses. Salespeople usually encounter rejection or bad faces, such as:

When handing out leaflets, in the event of rejection, the salesperson should treat the work of the industry correctly, and think that he has nothing to lose when he is rejected, but has increased his knowledge and learned to adjust his mentality in the face of adversity.

Treat rejection correctly. Rejection is very common, but the salesperson should not let this superficial rejection be blinded when the customer only excuses the refusal, it is not that there is no room for maneuver, it shows that there is still a chance The salesperson should not give up easily, and can follow up after a period of time. Confidence-Building Methods:

Overcome the "law of percentages" of inferiority complex.

Match the professional image. The image of people dressed up can shorten the distance between people and facilitate communication between both parties. If you feel good, your confidence will naturally increase, and your self-performance will be good.

Customer-facing mentality and attitude From the customer's standpoint. Clarify your sales purpose: make your customers settle, know your starting point, and prescribe the right medicine.

Combined with the customer's situation, introduce his needs, cater to the customer's mentality, and shorten the distance between the two parties.

The demobilization of municipal workers is the first to start from the market.

The system is set off, according to market demand, bai

The analysis of the known environment is used to select products that conform to the market and customer DAO, and then select effective marketing solutions according to the specific situation of the enterprise, product type, and customer classification---

In contrast, sales is just a marketing tool, the purpose is to sell the products that have been produced, without considering the customer-oriented, to establish long-term valuable customer relationships.

Salespeople mainly focus on sales and pay more attention to short-term sales.

This question is not of much significance, in a broad sense, the function is almost the same, may be different for each company, marketing is more about some ways and means, sales is the traditional sense of retail direct or wholesale, through the maintenance of merchants or the development of channels, expand the scale of sales, and marketing focuses on marketing **.