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Visual communication design in the past called graphic design, decorative design and the like with the progress of the times, the addition of the network makes it no longer reasonable to call graphic design, because it is based on the visual communication of various image information, so there are two main directions of visual communication design: graphic design, multi-**.
The main courses offered by web design: advertising design, packaging design, logo design, corporate image design, book design, web design, display design, 2D animation, 3D animation, 3D modeling, etc.
I am a visual communication design major at the China Academy of Art, as far as I know, the employment prospects after graduating from this major are the best, because there are really a lot of jobs that can be done, you can do advertising (go to advertising companies), book binding design (go to publishing houses, magazines, newspapers, etc.), web design (go to network companies, or any company should have ** now, you can be responsible for web page production ** maintenance), do**, animation, TV commercials, etc. (you can go to TV stations, ** Wait for editing and production), photography (working as a photojournalist or going to a photo studio to do photographic processing, etc.), and exhibition design, which is very popular now, etc.
In short, learning visual communication is very good to broaden your horizons, and you will know a lot of things, of course, there are many people who are learning this now, and you still have to look at your ability to do a good job, and the academic school is useless, especially in big cities, your ability is what the company values the most, which is also what our teachers often emphasize, and it is necessary to learn English well!As for the binding, I don't know exactly what you are referring to, but most of the bindings are about video communication, mainly including logo design, advertising design, packaging design, in-store and out-of-store environment design, corporate image design, etc., because these designs are conveyed to consumers through visual images, so it is called "visual communication design". I am a 08 year of art candidates, my sister mixed in the China Academy of Art for 3 years, she gave me the mind is to hold this major, she said this is very good, in fact, the composition of the major is very graphic design is very similar, but not graphic design is richer.
The prospects are quite good, I hope it will help you a little.
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There are many things like advertising design.
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The visual communication design major has a wide range of employment directions, so there are many jobs that can be engaged, as follows:
1. You can go to advertising companies, consulting companies, etc., and the promotion route is from designer to art director, design director, and creative director.
2. You can go to enterprises, such as popular Internet companies, pharmaceutical, clothing, commerce, real estate and other industries that need to be advertised. The departments you can go to are:
The brand department, as a designer, is mainly responsible for the design of the company's VI, the company's brand, product promotion posters, brochures and other materials.
The marketing department is a visual designer, mainly designing online and offline marketing materials, brochures, promotional posters, etc.
3. You can go to museums, museums and other cultural institutions to do daily peripheral design, packaging design, publicity design and new operation and design.
On the whole, there are still many jobs that can be engaged in visual communication design majors, which should be considered in advance before admission, and work towards the direction, and the choice of school is also very important.
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Visual communication design refers to the design of designers using flat visual symbols - text, illustrations and logos to convey various messages to the recipient.
Its main function is to play the role of dissemination and promotion. Major in Visual Communication Design.
Often referred to as graphic design, it involves many fields, such as: newspapers, magazines on various print advertisements, billboards on both sides of the road, light boxes, etc. in design.
, its content mainly includes: advertising design.
Printing design, book binding design, poster design, product packaging design, corporate image design (VI design.
Exhibition design, digital image design, etc.
The main courses of Visual Communication Design are Sketch, Color, Copy, Composition Techniques, Professional Design, Art Design Theory, Introduction to Modern Advertising Design, POP Advertising Hand-Drawing Techniques, Advertising Graphic Creativity, Print Advertising Image Design, Illustration Design, Printing Technology, etc.
The training objectives of the Visual Communication Design major.
The program mainly adopts the "design project teaching method".
Through teaching cases close to practical application, students can understand the design process and content of print advertising, master the design rules and performance techniques of various design projects in the field of graphic design, and let students be proficient in using a variety of graphic design software.
Equip students with the ability to complete print advertising design tasks.
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The contents of visual communication design need to be learned: visual communication design methods (graphics and text, layout and layout, printing and production), visual communication design creativity (symbols and symbols, decoration and patterns, graphics and images), visual communication design applications (publishing and packaging, display and furnishings, digital design and production), visual communication design communication (logo and color, brand and image, communication and planning), etc.
The visual communication design major requires students to have solid basic theoretical knowledge and strong professional skills in visual communication design, as well as understand art, economy, market, management, creativity, and design, and be able to engage in visual communication design in public institutions, professional design departments, and scientific research units.
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I'm a visual communication major, and I'm going to be a junior year in college, so visual communication can also be a plane.
Design, the main major is to study theoretical courses such as design psychology, folk art history, introduction to art and so on. There are also three major components (plane, three-dimensional, color), pattern, basic pattern, and some basic design courses that most design majors will learn. Then there are professional courses, such as posters, pattern design, font design, layout design and other hand-drawn courses, and PS, CD, AI, etc.
There are a lot of art courses, but they are not difficult, and the key is to take the initiative to learn, I hope it will help you. In the future, the job will be nothing more than the work that goes hand in hand with print advertising, book binding, packaging design, logo design, etc., such as magazines, newspapers, advertising companies, and packaging companies.
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Visual communication design is the use of visual symbols to convey a variety of information design, is the art of modern business services, mainly including logo design, advertising design, packaging design, in-store and outdoor environment design, corporate image design, etc., because these designs are conveyed to consumers through visual image, so it is called "visual communication design".
The main demand units are: advertising companies, newspapers, magazines, publishing houses, design departments of enterprises, etc.
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The main courses of the Visual Communication Design major are:
Design Fundamentals. Branding.
Advertising design. Packaging design.
Choreography design, etc.
The curriculum of each school varies according to the direction of training and teaching characteristics. For example, the undergraduate core curriculum of Visual Communication Design at Zhejiang University is mainly divided into three parts:
Graphic design courses. Such as brand design, packaging design, book binding and layout design, etc.;
Multi-**, comprehensive design courses. Such as interaction design, image design, animation design, display design, etc.
It focuses on cultivating students' keen perception and creativity of visual elements such as graphics, colors, and texts, trains students to use visual elements to comprehensively express their ability to design graphic, highlights the application of multiple technologies in visual design, and emphasizes the cross-integration of technology and visual design.
Employment direction:
Professional and skilled talents who can be engaged in graphic visual communication creative planning and design and production in decoration and packaging design enterprises, professional advertising design studios, large-scale advertising planning and design enterprises, advertising planning and design enterprises, and planning departments of enterprises and institutions.
The origin of the visual communication design major:
Many people think that art design (visual communication) is "graphic design" and "graphic design", but this understanding has limitations. Although visual communication design originated from "graphic design" or "print art design", with the gradual expansion of the scope of modern design, digital technology has penetrated into all fields of visual communication design, and the influence and participation of multiple technical means on art and design are also getting deeper and deeper.
Before 2012, the name Visual Communication Design was not included in the catalogue of art majors, and people saw more art design. With the rapid development of science and technology, the content of design expression can no longer cover some new information communication**, and visual communication design came into being.
In 2012, the new version of the professional catalog adjusted some majors, and the art design major was subdivided into: visual communication design, environmental design, product design and other majors. Visual communication design emerged early in foreign countries, and some domestic colleges and universities also set up this major very early.
Judging from the name, this professional name is more scientific and rigorous, and contains the trend of future design.
In design, there is still a division of visual communication design, mainly including:
Font design, like the popular one that makes some personality signatures beautiful, belongs to the scope of font design;
Display design, such as the placement and placement of each item in the exhibition, etc.;
Packaging design, almost in daily life can be seen, the newly bought unopened items outside the outer layer of packaging is the packaging design;
Logo design means that each company has its own logo, and the design of this logo is a kind of logo design; There is also layout design and illustration design.
Poster design, also known as poster design, is posted in the public environment to enhance the effectiveness of visual communication through the creative expression of graphics, text and color, mainly including: commercial posters, public welfare posters, cultural posters, etc., is one of the main forms of visual communication design.
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Visual communication is a very broad major. Graphic design and interactive design are all involved. You can go to a general advertising company, and you can also go to an online company to work as an artist. The later development is very extensive, and there are many things that need to be learned in the later stage.
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As the name suggests, visual communication design is mainly to convey various information to people through vision, the designer is the sender of the information, and the object of communication is the receiver of the information.
Visual communication design is the active act of communicating something specific through a visual form. Most or some of them rely on vision, and are represented by two-dimensional images such as logos, typography, painting, graphic design, illustration, color, and electronic devices.
In the process of visual communication design, we have discovered a phenomenon: images that communicate, educate, and persuade the audience will have a greater impact when accompanied by words. The meaning of the possession is:
The process of conveying some specific information to the object through visual art forms and influencing the object through a certain purpose.
The so-called "visual symbols", as the name suggests, refers to the human visual organs that can be seen by the eyes to show a certain nature of the symbols of things, such as photography, television, film, plastic arts, buildings, all kinds of design products, urban architecture and various sciences, writing, including stage design, heraldry, ancient coins, etc., are all visible with the eyes, they all belong to visual symbols.
The so-called "communication" refers to the process of the sender of the message using symbols to transmit information to the recipient, which can be an internal communication or a communication between individuals, such as the communication between all living beings, people and nature, people and the environment, and information transmission in the human body. It includes the four procedures of who, what, to whom, effect, and how it is affected.
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To friends who are about to become or want to learn visual communication design, senior sisters to share dry goods with younger siblings.
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Generally speaking, visual communication is graphic design, which is a flat thing, and the visual effect is achieved through the things you design, such as posters, posters, logos, decorative patterns, fonts, book binding, these are all things to do in this major.
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The meaning of visual communication design is the process of conveying some specific information to the conveyed object through visual art forms with a certain purpose as the guide, and influencing the conveyed object. Example 1:
Design: Architecture, Industrial Products. Example 2:
Publicity: promotion of the image of the institution, commercial advertising, etc. In China and many other countries around the world, the term visual communication design is equated with graphic design, which is also a discipline in the direction of graphic design and wider than graphic design in the division of university majors.
Designers of visual communication design are also generally called graphic designers, and are different from industrial designers, fashion designers, web designers, and IT workers.
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