Bilibili is the best form of advertising

If you want to promote the advertising of station B, it is mainly based on pop-up windows and accurate drainage, which can ensure that there is enough ** rate

Depending on which position your product is suitable for, the traffic of station b is still quite large, and the number of users is large and the group is young.

Interactive performance advertising is more popular these days.

The so-called interactive effect advertising is a way to package the advertising content as a way for user rights and benefits, and users can receive these rights and benefits through interesting interactive forms, so as to complete the entire advertising process.

There are many platforms that do this now, such as monetization butlers, etc.

Bilibili advertising.

It is divided into two types: information flow advertising and up master cooperation advertising, and if it is subdivided, it can be divided into 4 types.

If the information flow advertisement is settled according to CPC and CPM, the average price of an ECPM ranges from 3 to 6 yuan, depending on the specific industry.

UP master co-op ads can be billed on a CPA basis.

To promote the brand, the information flow CPM is adopted

If you want Tmall products, you can cooperate with the main up.

At present, the promotion effect of information flow is good.

Station B deliveryBlessing is like a sea ** businessman, you can deposit 10,000 in advance.

Now the traffic of station B is large, and it has just begun to be commercialized, and the traffic effect is good.

Bilibili Buy Promotion:2.Log in to station B and click the [Creation Center] button in the upper right corner.

3.Go to the Creator Center and click on the "Popular Events" option on the right.

Source: In the early days, Station B was an ACG (animation, comics, game) content creation and sharing. After more than ten years of development, it has built an ecosystem that continuously produces high-quality content around users, creators and content, and Bilibili has covered more than 7,000 multicultural communities with interest circles, and has won the first place in the two lists of "Generation Z's Preferred APP" and "Generation Z's Preferred Pan-Entertainment APP" selected by the QuestMobile Research Institute, and was selected as one of the top 100 most valuable Chinese brands in 2019 in the "BrandZ" report.

Bilibili's marketing methods are as follows:

1. Do not use separate content as a track.

One of the major features of station b is:"Lead imitation does not take separate content as a track", but to distinguish channels according to user groups, plus unique to station b"Play with memes"culture, which offers a lot of creativity"Terriers"and reproduction"Terriers"space. Let every user who watches ** on station b have the possibility, or be encouraged to become the next up master of manufacturing**.

This unique content ecology leads to a fun meme that is easy to generate on station b"Viral", which has become a hot topic among Generation Z user groups, making a large number of users highly sticky and highly dependent on Station B.

to"DingTalk begs for mercy"For example, after the release of the original version**, within ten days, the Japanese version and English version of the user's spontaneous lyrics and cover appeared on station B, which is unimaginable on other communication channels.

In addition, in order to protect its own ecology, the marketing density of station B is not so large. Therefore, at present, if you enter the market to do station B marketing, you can enjoy the dividends of users of this platform.

2. Closely follow the demands of users and improve the stickiness of fans.

The users of station B are concentrated in more economically developed areas, and high-quality, high-intelligence, and high-knowledge users are intensively motivated: the proportion of male and female users is basically the same, 18 35-year-old users account for 70%, and the proportion of users of station B with a bachelor's degree or above is 10 percentage points higher than that of the whole network.

It is the largest vlog community in China, and the number and activity of manuscripts in the living area rank second, second only to games, which proves that station b has more possibilities in commercialization, and can accommodate more brands to do advertising on station b and find their own accurate users.

Station B closely follows the demands of users, making young people like to stick to station B. Focusing on young culture, such as film and television varies, documentaries, dramas, virtual idols, e-sports, etc., can attract many consumers**.

First of all, station B made money, making a profit of 2e yuan in the first half of 2017. among othersGames account for 70%., and most people's advertising revenue for all kinds of milk is the same as the proportion of live broadcasts that almost no one mentions, accounting for 10% each.

But it doesn't mean that station B is actually a rookie, in fact, it's the opposite. Station B has a complete industrial chain and is listed in the United StatesThe valuation is about 30e US dollars。For reference:

On November 6, 2015, Alibaba announced the privatization of Youku Tudou and acquired the remaining shares of Youku Tudou for 100 million US dollars (Youtu had $1 billion on its books at this time).

For example, Bilibili now has a lot of games and has made a lot of money. If you say you don't like a game, the next day he might go for the game you like.

Of course, there is another important link, that is, the official ***.

And this way of making a profit feels extraordinary, compared with other **, the official *** of station b has a lot of innate advantages. For example, selling station B's own brand products, such as pillows, dolls and figures of 22 and 33 mothers. Not to mention having its own derivative characters, it can still hold the core content and will not let others get a piece of the pie.

In addition, the peripheral consumption capacity of the two-dimensional itself is relatively strong, coupled with the promotion of the official ***, the effect is actually very good, and the genuine peripherals are relatively expensive.

I have to say that this way of making money is more critical. If you do it well, it can fully cover the huge expenses of **!

So keep in mind that there are more ways to make money than just advertising.

Although they say that they have no advertising, they are still relatively profitable, otherwise they would not have made this platform.

It's still in the investment period, and it's mainly about attracting people, and when the traffic reaches a certain scale, the advertiser thinks that when it's profitable to invest in advertising, it's going to be advertised, and that's a very normal pattern.

Bilibili Advertising Center.

Now Bilibili account opening** is 5,600 yuan, and now you can place advertisements regardless of industry

Back then, relying on the collapse and FGO blood, the capital cleaning launched by the major **, the copyright melee, and station b lost very badly, but people were stunned that there were more purchases at that time, and the operation has been very strange, and then the UP main traffic plus the UP at that time were all hard power and dry goods, and other ** advertisements were black, and then station B would be a bunch of old people who are now famous, and then they may be watching, watching the up master chase the drama.

Now is in the investment period, in the process of development, expand the use of the masses, and better attract traffic. When the development matures, it will be inserted appropriately.

Because the anime it operates is the best Guangtai.

Rely on fgo, otherwise how could station b be listed in the United States.

B station stove file promotion will be reviewed again,The content is not suitable for the promotion of the file will be returned,Most of the promotion is actually mixed with some advertising**,A small part is high-quality recognized**,Promotion is of little use to the general UP,It is difficult to pass the review。