How to develop and operate a mobile media advertising market in a small and medium sized city? Resco

I have been doing traditional marketing management before, and recently I am preparing to enter the advertising industry, engaged in the development and operation management of the mobile media advertising market in a medium-level city in Liaoning Province that is not very developed but has a very advantageous geographical location.

Oh, be thick-skinned, and go to the customer's place.

The prerequisites, of course, depend on what kind of advertising agency you want to set up.

But no matter what the nature of the advertising company, the prerequisite for its establishment is, of course, capital.

Golden, hehe, nonsense.

On the topic, I personally think that advertising companies in small and medium-sized cities are best positioned in the design and production of these two developments. Because the city is small, you are engaged in planning and brand promotion of the city.

The field is generally not very large, and these high-end things are generally not used in small and medium-sized cities.

Small enterprises recognize, even if there is a need for planning and promotion, they are generally looking for a lot.

Powerful advertising agency.

Personally, I suggest that I should focus on design and production, and I can do planning and promotion by the way.

This mode of operation is more suitable for new advertising agencies.

A total of 800 bus lines such as 800 routes and special 1 roads were signed with bus companies, and the sales of car bodies and handles were 100 million. Signed an extension contract with the subway, and at the same time added 5 lines, completing sales of 80 million; Signed contracts with 10 taxi companies to complete sales of 30 million; Other** sales completed 20 million. If the investment is not reached, the annual salary of all employees will be paid according to the proportion of the completion of the task. The annual task quota of major first-tier cities in the country shall be formulated in accordance with the proportion of this plan.

2. Deepen communication with existing customers and promote existing customers to add 50 million advertising expenses;

3.In New York, Washington, Hong Kong and other cities, the office was upgraded to a branch, and its annual mission target was set at 20 billion US dollars, and the responsibility was assigned to the person, and 50 branches and 100 offices were established.

4. The internal company structure was reorganized, the business department was cut, and the customer service department was directly responsible for it, and its salary was increased, and the commission was 20% according to the performance; All other departments are managed according to the latest performance-based salary system;

5. Increase advertising, strengthen brand building, and highlight the advantages of global solipsism. It was broadcast on CCTV 1 ** time period, and won the bid king at all costs. The global strategy is handled accordingly.

6. Reform the annual salary system, branches and offices are independently calculated, and the annual salary is doubled on the existing basis. The monthly living allowance will be paid, and the rest will be paid at the end of the year, and if the task is not completed, it will be deducted proportionally.

7. Increase the company's publicity efforts, invest 100,000 US dollars in advertising, and publicize the company's huge network coverage and the huge advantages of mobile advertising. Depending on the time period, highlight these two important points separately.

8.Extended services, we can do all outdoor media. Our experience is your wealth. To believe in us is to believe in yourself.

The programme is a three-step process, as shown in the first five-year plan.

What do you mean by this??? Do you want to advertise? Or are you an advertising agency???

Hello, please wait, I am inquiring for you

Ask if the answer is wrong.

Hello, please wait, we are inquiring about you, about marketing questions, the answer is product sales.

Is marketing consumer-centric or competitor-centric? There is currently no consensus in the marketing community on this issue. However, it has attracted the interest and attention of more and more experts and scholars.

In the past various marketing treatises, almost without exception to meet the needs to define the marketing category, the world's marketing authority, the United States Northwestern University professor Philip Kotler in his classic work "Marketing Management" in the book "Marketing Management", the definition of marketing is expressed as"It is a social process in which individuals and collectives obtain what they need by creating and exchanging products and values with others. "And pointed out:"To put it simply, marketing management is demand management.

But back today, that expectation is the polar opposite. China's high-tech industry is thriving, with aircraft, satellites, rockets, aircraft carriers, semiconductors, the Internet of Things, artificial intelligence and other technologies leading the world, but there are no world-leading brands in the marketing-oriented consumer goods industry, and China's food, beverage, clothing, beauty and other markets have long been led by European and American brands.

So his answer is that C is correct.

I have been in the advertising industry for more than 10 years, and I still feel the importance of media (advertising carriers) for an advertising company. Running an advertising agency, I have been tired and struggling for many years, but I don't have my own media.

And you have your own carrier in the first place, congratulations! Because you've made most of it.

If you are an advertising expert, then plan, design, produce, publish, and of course, this is also to establish a complete set of operation system to take orders yourself. If you really have no experience in the industry, then it is recommended that you sell your advertising medium (media) as your product, just like selling ordinary products, you can retail to brand customers with large advertising investment, or you can first outsource to advertising companies on a monthly (or yearly, etc.) basis for "wholesale". If there are more carriers, then you should have a lot of benefits from wholesale and retail operations.

Let's be realistic, it's relationships, and of course you can run the advertising of a large company, and for a medium-sized advertising agency, you can support you for a year.

You're supposed to be working at a logo production company right now, right? Usually pay more attention to the card makers, try to get close to them, it is better to be able to catch up with the line, and compare the answer to open a company, and the network is absolutely indispensable. According to the relationship between the outdoors and the municipal government is crucial, set up a high pole in the appropriate position, make a wall advertisement at the intersection, as long as the municipal side can give you a card or two, then you are waiting to buy a car and buy a house.

There is also a small thing like a logo, although it is small, but it is also very expensive: you can find some large companies (such as mobile) to help them design some publicity signs to be posted in various communities and public places (three-quarters of the version is to make similar public welfare slogans, such as in the most lively outdoor area in the city, it should be: please take care of the public environment, and the remaining quarter is to promote mobile content.

This approach is that there is no need to go through the approval of the municipal government and industry and commerce, and that kind of place really needs similar reminders, and the units that are advertised are also satisfied. Different places for different slogans (restaurants:

Please take care of your belongings, reading room: please be quiet, etc.), this thing is originally needed by everyone, and you will not charge you for rent because you send it to your door for free. Too much, too much, in a nutshell:

If you are an advertising agency such as print design, it is relatively easy, you can start from scratch, but it is a little difficult to make a profit, even if it is a small profit. Everyone knows that the money is fast and the profits are very high, but one of the prerequisites for doing outdoor is: what is your relationship with the municipal administration?

Communication** or "media", "**" or "media", refers to the medium of disseminating information, which can be a private institution or an official institution. It's a car body advertisement!!

The medium of communication of buses (refers to radio, television, newspapers, etc.).

Operations is results-oriented, and the role of "operations" varies greatly from industry to industry. Basically, operations is to look through every process of the operation of the enterprise, decompose and analyze the actual situation of the enterprise, and finally make the enterprise (and its final product) improve. Ultimate-purpose operations.

Customer satisfaction can be achieved by improving quality and efficiency and reducing costs as much as possible.

Marketing focuses on the process, and marketing has two directions: doing marketing and doing sales. The market mainly refers to the market planning and brand management of products, and sales mainly refers to the sales of products and the development of business.

Operation: 1. Responsible for organizing and coordinating the completion of the company's annual production and operation plan;

2. Responsible for organizing, promoting and implementing the company's medium and long-term development plans;

3. Due to the serious distortion of the research information, which affects the company's major decisions and causes losses to the company, it should bear the corresponding economic responsibility and administrative responsibility.

Marketing: 1. Market analysis.

2. Set sales targets.

3. Decide on the sales strategy.

4. Organize actions.

5. Interest planning and fund management.

6. Put forward suggestions for market development.

From the above, we can see that there is an essential difference between the two.