How is K12 education expanding customers now?

K12 or K-12, is the abbreviation of Kindergarten through Twelfth Grade, which refers to the two grades from kindergarten (usually 5-6 years old) to grade 12 (usually 17-18 years old), these two grades are the first and last grades of free education in the United States, Australia and English Canada, and can also be used as a general term for the basic education stage.

K12 education can rely on a strong network for content marketing for online promotion.

A high-quality forum can not only improve customer viscosity, but also attract a lot of traffic with information, and at the same time do a good job in the page layout and interactive display of course products in the forum part, which is a complete enrollment channel.

The requirements for the station group here will be very high, not only to have dry content, excellent SEO is also very necessary, and drainage techniques such as library and knowledge can be relied on high-quality content to be well displayed. At the same time, the enrollment cost of this channel is basically based on the labor cost of network operators, and it is a relatively cost-effective channel. At present, many institutions have begun to follow this approach, but it takes a lot of patience to make a forum or station group with sufficient influence.

In addition, with the popularity of smartphones and the development of the WeChat platform, more and more people have begun to deploy mobile enrollment channels. A good app must be able to help customers solve their needs, first of all, to meet this premise to be able to survive, and secondly, to have their own product implantation, the products here are products that can be carried forward and can create greater value.

For the various WeChat public platforms that are becoming increasingly popular, as a mobile terminal drainage, it will have good results, but the content must be original, which is the dry goods that parents want to see, so as to play a role in real drainage and accurate penetration.

Named Reading has been specializing in the field of children's reading for 15 years, led by Ms. Gan Wei, and has a strong teaching and research team with many teaching and research experts from famous overseas universities and top universities in China, specializing in Chinese language and literature, applied linguistics, education, mathematics and applied mathematics, history, psychology, sociology, etc., with rich teaching experience and teaching and research achievements in front-line children.

S (advantage) Localized educational institutions, strong strength, good reputation.

w (disadvantage) The audience is relatively small and the industry is highly competitive.

o (Opportunity) Local competition is updated quickly, the brand of small institutions is poor, and the reputation is good.

t (threat) National customers intervene in the local market, and the market is segmented.

Delivery channels: offline - traditional channels; Online – Online promotion. The quality of leads is higher, and the cost of offline channels is more expensive.

Business model: online push, get leads, attract to the store, and make orders.

The biggest difficulty: The national competition is strong, and it is difficult for customers to get better enrollment in the local K12 market, and it is difficult to break the situation.

Multi-product multi-time, strengthen the brand & enhance the effect

1.Multi-account promotion – multi-placeholder

Dual-account promotion to ensure institutional traffic. Strategy: Maintain rankings and expand traffic. Increase the evening time slot to ensure that the double promotion slots are exposed.

2.Multi-account promotion - AB test

Landing page: Hardcover page, covering high-end people.

3.Brand strategy

Brand business card + brand Silk Road, dual product coverage, to ensure the accurate introduction of brand traffic, grasp the brand traffic closing.

4.Knowing the studious aid

Dual-store entry: ensure the amount of impressions, seize the content marketing position, and test the online promotion of new courses.

The core of the above four points is to ensure that the customer has enough impressions, in other words, to search for existing impressions. The reason why we put so much emphasis on ranking is because keywords represent the search experience of potential customers, and if the best demographic cannot ensure effective keyword display positions, we cannot maximize the use of traffic. For example, we analyze the crowd, do a good job of the page and the idea, and add the right words.

But when we search for brand words, generic words, course words and other keywords, all we show is competition, can we have an effect, no! Therefore, our core idea is to achieve screen domination through multi-product coverage, and ensure that customer intentions and the needs of netizens are organically matched.

Common online promotion can be divided into three forms, SEM bidding advertising, SEO public advertising, and information flow advertising. You can choose according to your industry, and you can do all of them if your budget allows. The differences are as follows:

To put it bluntly, you and your competitors are running on the same line, and whoever has the highest budget will be more advanced. It is necessary to pay attention to the issue of launch time, some companies have limited budgets, and usually choose several key periods throughout the day for promotion. The benefit is the top position in the search engine, but there will be advertising words.

2.SEO Public Advertising is simply understood as the position below the SEM auction advertisement. Generally, after the 4th-5th place, there are several characteristics, which are mainly presented in the form of word-of-mouth, such as news reports, word-of-mouth Q&A, community, self-** and other combination channels.

The advantage is that the user acceptance is high, and the information can be displayed for a long time.

3.In-feed advertising In-feed advertising is a general term, such as Douyin, Toutiao, etc., and popular platforms can cooperate with in-feed advertising. In the form of pre-recharge, you can cooperate with the brand official, and you can also find some ** institutions.

The advantage is that it is targeted through big data user portraits, and you can consider doing it with sufficient budget.

1. Understand your industry, enterprises, products, users, and competitors enough to find out the most advantageous differentiation. At the same time, it is constantly verified that it works.

How to make online promotion effective? Blindly publicize the taboo of online promotion, and the information promoted must be helpful and valuable to the reader, so that it is possible to find you. At the same time, you fully understand what your users need, what they like, and what will appear in **.

2. Plan the content, write promotional materials, and implement them.

There are a lot of doorways in the content, so I would like to mention two points here, don't write from your own point of view, and if you're a customer, you don't want to watch long-form ads.

So what can't you write when writing an advertisement? Tell a story, tell a hot topic, and tell the content that is most relevant to your audience.

3. Do a good job in effect statistics, do a good job in data analysis, and form reports.

Data is a very important part of the promotion process, and good data analysts can find breakthroughs through data, optimize the plan in time, and review all links.

First, web page pop-ups, cooperate with browsers, purchase open, pop-up pop-ups. The second type, the jump of WeChat, which belongs to the gray area, has been hit hard by Tencent recently, but the conversion rate is very high. Third, offline promotion is to distribute leaflets or go to schools to preach.

The application of the Internet is becoming more and more popular and extensive, and the form of Internet + micro-course is a good way to spread education in remote mountainous areas, which is to truly popularize education. Perhaps the state will vigorously promote this project and inject capital.

Q&A drainage is something that everyone can ask questions and there is no hierarchical limit, but the requirements for drainage are relatively strict, almost close to harsh. zuowendaq⒐375837⒉⒉

You can use email software for promotion, which has a large number of mails, low cost, low threshold for use, and considerable results.

Wings Email** software, the number of messages sent can reach 10,000 a day. Moreover, it simulates manual one-to-one sending, and there are special "macros" that can make the email more personalized.

1.Every email is different 2Low-speed sending, sending volume control 3Breakpoint resend 4 multi-mailbox send 5Automatically change IP addresses

6.E-mail Address Management 7Reply to the designated email The software has done a lot of functions, and supports 7-day unconditional refund.

"The "K" in K12 stands for Kindergarten (kindergarten), and "12" stands for 12 years of primary and secondary education from the first grade of primary school to the third grade of high school. The K12 Education Network is mainly aimed at primary and secondary school students, teachers and parents.

K12 or K-12, is the abbreviation of Kindergarten through Twelfth Grade, which refers to the two grades from kindergarten (usually 5-6 years old) to grade 12 (usually 17-18 years old), these two grades are the first and last grades of free education in the United States, Australia and English Canada, and can also be used as a general term for the basic education stage.

The prospects of K12 education are promising, firstly, China's primary and secondary schools are large-scale, and the potential demand is strong under the current education system; Second, compared with other fields, the penetration rate of K12 Internet is not high, and the imagination space is huge.

According to the "Analysis Report on the Market Prospect and Investment Strategic Planning of China's Education Industry", at present, the proportion of academic education is still the largest in the investment structure of China's education industry, reaching 76%, followed by K12 and language cultivation, with the proportion reaching5%。It can be seen that there is still huge potential and a large amount of untapped demand in the K12 field.

In general, K12** education is optimistic in the long term and will not face a ceiling for a long time to come. With the gradual release of the potential of the education market, K12 education as a rigid demand market and eventually grow into a comprehensive enterprise can fully tap the market potential of K12 education.

Jingtong.com, let children be better themselves!

K12** education types are: B2C (institutions take their own classes for students to learn, like New Oriental), C2B2C (institutions establish a platform for learning (in fact, it is ** or APP), teachers and students can teach, learn and communicate through the platform, like the One One Lecture Platform);

B2B2C (similar to C2B2C, except that the party that provides teaching has become an institution, like the network platform of many teaching institutions), O2O (a combination of online teaching and offline teaching, such as online basic knowledge, offline in-depth explanation of important and difficult points, or offline system explanation, online answers, etc.).

O2O, is the abbreviation of online to offline, that is, offline to offline, refers to the combination of offline business opportunities and the Internet, so that the Internet becomes a platform for offline transactions, this concept was first developed in the United States.

The concept of O2O is very broad, which can involve both online and offline, and can be commonly referred to as O2O. Mainstream business management courses have introduced and paid attention to the new business model of O2O.

In 2013, O2O entered a stage of rapid development, and began the integration and improvement of localization and mobile devices, so the O2O business model was born and became the localization branch of the O2O model.

1. B2C modeThe B2C model is a transaction model in which enterprises provide education and training services to individuals.

2. O2O modeThe O2O model is a model that combines online and offline development at the same time.

3. C2C modeThe C2C model is to recruit students through the Internet, and teachers and students directly teach and trade on the platform.

4. B2B2C modeBy cooperating with offline educational institutions, individual teachers are allowed to settle in the platform to provide course resources for learners.

5. B2B mode

K12 Education: Kindergarten through twelfth grade, an abbreviation for preschool to high school education, is now commonly used to refer to basic education.

Content: It refers to the two grades from kindergarten (usually 5-6 years old) to grade 12 (usually 17-18 years old), these two ages are the first and last grades of free education in the United States, Australia, the United Kingdom and Canada, and K-12 is the international general term for basic education.

K12 is mainly adopted by North American countries such as the United States and Canada.

The "K" in "K12" stands for Kindergarten (kindergarten), and "12" stands for Grade 12 (equivalent to the third year of high school in China). "K-12" refers to education from kindergarten to grade 12, so it is also used internationally as a general term for the basic education stage. If you don't understand it, you can watch it here, I'm looking for it here.

K-12 education generally refers to basic education. Refers to education from elementary school to high school.

The K12 teaching system, including the American, Bray-K Kindergarten Curriculum and the American Elementary School Curriculum. Currently, there is only Baylor University's Academic English program, the K12 teaching system.

At present, only the English courses of Belle in China are K12 teaching system.

K12 or K-12, is short for Kindergarten Through Twelfth Grade. Refers to the kindergarten (usually 5-6 years old) to the 12th grade (usually 17-18 years old), these two grades are the first and last grades of free education in the United States, Australia, the United Kingdom, and Canada. It can also be used as a general term for the basic education stage.