Does anyone know how to write an advertorial to be more effective and seen by more people?

AdvertorialsCompared with hard advertising, it is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

You can refer to the key points of writing an advertorial summarized by yourself: 1. The title of the advertorial should be loud and interesting, and you can incorporate some keywords with the help of social hotspots. 2. Organize the materials and find a good entry point to write corporate advertorials 3. The content should be practical and loved by readers 4. The language should be humorous, spread the information you want to express, and make people have the desire to read it.

It depends on what it is. The advertorial piece is still going, Xiaoqingdao copywriting studio, it's more professional.

Depending on your purpose, whether you are showing it to the browser or to others, you should have a loud title and a strong sense of substitution for the audience.

Start with a compelling title.

No matter what type of advertorial, if you want to have a high number of readers, not only in the title, this is only a small part, but most of it is the content and the channels of release. Let's briefly talk about how to write an advertorial.

Narrative: Seek truth from facts and speak loudly.

Narrative type, also known as descriptive type, means that the content of the title is mainly objectively narrated, and the narrative title writing method is a way that we see the most. Because of the usual and many uses of language, the only way to attract attention in narrative headline writing is through the content of the headline.

Interrogative: Ask first and answer later, thought-provoking.

Interrogative titles are divided into questions and rhetorical questions, for example, the title of this article is a question sentence. The biggest advantage of interrogative headlines is that they make people think, which can help them make a deeper impression. Due to its own advantages, interrogative headlines are also widely used, especially in some ad copy.

Statement: Courageous and knowledgeable to reveal true feelings.

The statement type is also called the confession type, which is to express one's heart in the first person. Because the first person is mostly used in the first person, the statement title is easy to drive the user's emotions and resonate, which can effectively deepen the user's impression, win the user's recognition and form a communication.

Comparison type: the vertical and horizontal comparison is distinct.

Contrasting titles, also known as contrasting titles, are compared with a reference object. There is no fixed rule for the selection of reference objects, and it can be a person or thing under the same conditions, or it can be the same person or thing that is misplaced in time and space. Comparison titles, because most of the vertical and horizontal comparisons are clear, are easy to impress users.

Symmetrical type: the sound rhythm is flat and imposing.

Some of the titles are beautiful to read, with neat and rhyming sentences, especially some rhetorical devices such as comparison and symmetry, which make them catchy to read. This is the benefit of symmetrical titles, which are widely used in slogan writing, but they require certain language skills of the author.

Intimidation: bluff and frighten.

The most used scaremongering headlines are in some advertising copy, and some advertorials with obvious marketing intentions, which can be seen everywhere in some ** advertorials and hard broad. Intimidating headlines can be moderately exaggerated, but it doesn't mean that they can be infinitely magnified, otherwise they can easily attract user disgust.

Humorous: Humorous and witty.

The most popular should be humorous headlines, which are witty and witty, bring pleasure to users, and are easy to spread. Humor is not the same as spoofing, and the writing of standard town fighting questions needs to be based on the health of the writing. Also, humorous headlines must be allegorical to be more valuable.

Visionary: Success is in sight and intriguing.

It's human nature to yearn for beauty, and visionary headline writing is very popular with users, and it's easy to give people a sense of eagerness. This kind of headline writing technique is also quite widely used, and the appropriate vision description can always make people full of energy at once.

How to write a good article, in fact, there are still a lot of tricks to destroy, first write a normal article, don't have any ads, and then find a way to add the advertising content you want to add to the size of the socks, so that's it. Sleepy talk.