How to do a good job in Amazon product selection operation in 2019

The number of search results indicates that the competition of the product is bound to be fierce, on the contrary, the number of search results is small, indicating that the competition is not too fierce, but if the number of search results is too small, it may also indicate that the product does not have much market;

Generally speaking, the products sold on the Amazon platform will basically be concentrated in the first 20 pages of the search results, and after 20 pages, either the sales volume is negligible, or there is no display and sales at all, so the operation personnel can evaluate the market capacity of this type of product through the total number of reviews on the first 20 pages. The number of reviews is small, which means that the market capacity is small;

Evaluate the quality of the product through the average star rating of the review, sometimes we will observe a certain product, the average review star rating of most sellers is close to the star, which also reflects to a certain extent that the quality of the product is relatively stable and reliable, and can meet the psychological expectations of most consumers, such products, generally in terms of product quality, there will be no big problems, and at the same time, we may occasionally encounter a certain product, almost all sellers are around 3 stars, This shows that the quality of the product is not good, and almost all sellers have insurmountable quality defects.

Through the statistics of the search results of selected products, the operators should also pay attention to the best range of their peers, and through the accounting and evaluation of the low prices, prices and average prices of many sellers, to improve their advantages in operation, whether they will lose money, whether they can make profits, whether the profit margin can support some on-site advertising drainage, whether it is necessary to take more economical delivery methods to reduce costs, etc., the best of the peers affects the later operation strategy, which is an aspect that the operators cannot ignore.

In addition to the above factors that can be quantified and calculated, operators also need to have a deeper understanding of product information in the process of search and evaluation, master the keywords of the product, and use different keywords to search and compare, explore and sort out more information that is helpful to their next operation, and at the same time, they should be good at collecting and sorting out the product detail page information of their peers. Peers on the details of the product and the product selling point of the emphasis are worth thinking about, and strive to take competitors as teachers, and strive to learn from a number of competitors, only in this way, their understanding of the product, the understanding of the industry can be profound and enriched, so that they can lay a good foundation for their own operations.

At the same time, you can also log in to the Purple Bird Data Cube, and find the hot sales list in the function list in the upper right corner, which contains the data of major Amazon hits, and selects products in the form of data analysis, directly and quickly.

1.The basic principles of product selection.

image titleFirst of all, a few basic principles:

High profits. Small weight.

Not fragile and deteriorates.

Not dangerous goods.

When I first started Amazon, these principles should be known to everyone.

Now there must be people who are thinking, if I go by this standard, then I can't sell diamonds? Light, profitable, and definitely not afraid of breaking. It sounds like a perfect look, but there's a catch: who would buy an engagement ring on Amazon?

Therefore, in addition to the product itself to meet certain standards, other data should also be referenced.

For example, similar products should be ranked within 5000 on Amazon, but this does not seem to be very absolute, because the difference between the 5000 ranking sporting goods and the 15000 ranking kitchen and bathroom products is still very different.

In addition to this, there is one more thing to be very careful about. Don't have a big brand in the selected product category.

It's actually a fun store, because you've probably heard a lot of experts say you don't sell basketballs, don't sell headphones, keyboards, bed sheets, car parts, phone cases, etc.

Then I researched it a bit to see how these experts came to these conclusions. Because this is completely inconsistent with our common sense, for example, don't sell headphones, but headphones obviously have a large audience and high demand.

Then, I came to the conclusion that the reason why I don't sell these products is because there are giant brands behind these products.

In other words, these giant brands have basically occupied this market, such as mobile phones, and everyone buys and buys those brands, what Huawei, Apple. If we are new at this time, and then we go to compete with these giants, it is simply looking for abuse.

2.Analyze the data.

Image titleThese are some general things, let's step by step. Let's teach you how to find products that can really make money.

Therefore, there are many people who may choose products and get dizzy in the end, so they don't look at the data, and choose intuitively. This is one of the most taboo mistakes in product selection. Choosing a truly profitable product is absolutely a matter of thorough investigation and preparation.

So, what data do you need to analyze to find a profitable product?

Return on investment (ROI).

The most important thing is to find products that have a good ROI.

One of the easy mistakes that novices make is that they calculate the profit margin, but not the ROI. Here's an example.

It may seem like knives are more profitable, but if we look at the ROI, you can see that the ROI of knives is 53%, but the ROI of spoons is 120%.

Therefore, if we only look at the profit margin, everyone will definitely choose the knife with a relatively large profit margin directly. But one look at the ROI and you'll know that investing in a spoon is much better than investing in a knife.

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<>5. Pull down the webpage to see the relevant information of the corresponding product, such as, hot sale, brand, rating, shelf time, category ranking, whether it is FBA, etc., <>

6. As shown below, click on the red box to view the product industry information.

<> competition analysis: industry concentration (whether it is a monopoly), industry stability (the size of the opportunity for explosive products), and industry conservatism (the size of the opportunity for new products).

Sub-industry comparison: industry name, number of products on sale, average **, market capacity, average shelf time, number of reviews, rating, industry concentration (whether it is a monopoly), industry conservatism (the size of new product opportunities).

At this point, the Seller Vison operation guide is completed.

Depending on what kind of small business you want to do, if it is a small commodity haberdashery or the like, the famous distribution center in the country is Yiwu, and there are also some distribution centers throughout the country, such as Linyi in Shandong and Changshu in Jiangsu. If you want to do some specific products, you can find this kind of products on the Internet in the distribution center of the country, you can go to see, if it is an electrical product, you can also go to participate in some exhibitions, see if there are any products of interest, you can talk directly with the manufacturer.

1. Choose rigid demand products here just need to meet the needs of most consumers, mainly focusing on product functions rather than product color, style, size, appearance and other external attributes, before selecting products, consider whether consumers really need. 2. Choose products with market capacitySome sellers like to look for products with fewer listings when selecting products, in fact, this practice is not good, because many products with fewer listings have a small market capacity and limited demand. The market capacity can be judged from the ranking (the product ranks high in the large category, try to be within 5,000) and the search volume (the main keyword of the product has more than 100,000 searches in a month).

3. Choose the products with the top rank Rank ranking will greatly affect store traffic and future sales, sellers can try to choose the top ranked products, relevant people said that Rank100 can sell 3000 in a month, 1500 in Rank1000 a month, 1000 in a 5000 month, 600 in 10000 a month, 30000 in a month, 3000 in a month, The average monthly sales of rank50000 are only 50. 4. Choose products with a life cycle that is in the growth maturity period In general, the life cycle of a product is about one year, and it may take three months to create a popular model, and when it is sold for 8 months, the product's sales volume may have begun to decline, therefore, the seller can choose to sell the product that is in the growth maturity period or has been developed for 3-8 months. 5. Choose products with high profitsMany small and medium-sized sellers are easy to get entangled in "more orders, low profits" and "fewer orders, high profits" when selecting products, and don't know how to choose, in fact, it is not difficult, because most sellers can not do thousands of orders at the beginning, and it is difficult to make orders at the beginning, so it is recommended to choose products with high profits at the beginning.

6. There are three benefits to choosing high-quality products and high-quality chains: first.

First, it can ensure the quality of the product; Clause.

Second, in case the product becomes a hit, there is a stable and sufficient supply; Third, it can provide support and motivation for product transformation, and there are these three points, which will not be repeated. 7. Choosing products that can be differentiated and transformed to sell is a feature of Amazon, but it also gives the majority of sellers a headache, the lack of uniqueness of public model products, and it is easy to be sold, so sellers can choose products that can be differentiated and transformed into highlight products, which are easy to break through and not easy to be sold. 8. Choose products that you are familiar with the industryChoose products that you are familiar with the industry, so that you not only know how to highlight the advantages of your products, contrast with competitors, and carry out differentiated sales, but also make it easier to find the best business, and you will not be deceived.

9. Analyze and compare the listing of competitors When the above 8 steps are completed, you have a certain grasp of the products to be selected, and after roughly determining the products, Amazon analyzes and compares the listings and copywriting of competitors, evaluates the strength of competitors, and then formulates sales strategies in a targeted manner.

There are several factors that need to be considered when running a store and choosing products on Amazon. Here are some suggestions on how to operate and select products:

Operating Stores: Customer Service: Provide high-quality customer service, including responding to customer inquiries in a timely manner, processing refunds and returns, and proactively resolving customer issues.

Pricing strategy: Monitor your competitors' and set competitive ones. Consider using an automated pricing tool.

Inventory management: Maintain the right amount of inventory to prevent additional costs due to stockouts or overstocking.

Advertising and promotion: Leverage Amazon's advertising tools, such as sponsored products, to increase the visibility of your products. You can also consider using ** and discounts to attract customers.

Collect and manage reviews: Encourage satisfied customers to leave reviews and keep an eye on store reviews. For negative reviews, solve the problem in a timely manner and communicate with the customer.

Global expansion: If your local market is performing well, consider expanding your business to Amazon marketplaces in other countries.

Product selection: Market research: study market demand, check and balance to see which product categories have higher demand and lower competition.

Profit analysis: Analyze the cost and selling price of a potential product to determine possible profit margins. Consider shipping costs, Amazon fees, and other costs.

Choose rigid demand and demand products: Choose those products with rigid demand, which are usually less affected by fluctuations and have stable demand.

Focus on trends and seasonality: Consider market trends and seasonal products. For example, during the holiday season, certain items may have higher demand.

Chain management: Ensure that your merchant is reliable, can provide high-quality products, and can meet inventory needs in a timely manner.

Competitor Analysis: Analyze competitors' products, understand their **, reviews and sales, and learn from them.

Find out where you can improve or differentiate.

Comply with regulations and compliance: Ensure that the products you choose comply with the laws and regulations of your target market. Check if any licensing or certification is required, and if safety standards are met.

Branding and packaging: Consider creating your own brand and designing professional packaging for your products. Not only does this increase the attractiveness of the product, but it also helps build brand identity.

Risk assessment: Evaluate the potential risks of the product, such as return rate, defect rate, etc., and formulate corresponding countermeasures.

Testing and validation: The market response of a product can be tested on a small scale before committing to a large scale. Adjust products and strategies based on test results.

Continuous monitoring: Continuously monitor sales data, customer feedback, and market dynamics after the product goes live. Adjust the product selection strategy in time according to market changes.

In general, the operation and selection of Amazon stores is a process that requires detailed analysis and continuous optimization. By gaining a deep understanding of market demand, maintaining good customer service, using effective promotion strategies, and keeping an eye on data and feedback, you can improve your store's performance and sales. At the same time, Amazon selects.

Factors such as market demand, profit margins, chain management, and regulatory compliance should be considered to ensure the success and sustainability of the product.