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02O is online to offline (**offline), so the O2P business model was born, so that the Internet has become the front desk of offline transactions, as long as the industrial chain can involve online, this concept was first in the United States. Mainstream business management courses have introduced and paid attention to the new business model of O2O, and have begun to integrate localization and mobile devices. The concept of O2O is very broad, and it can also involve offline, which can be commonly referred to as the annual O2O entering a stage of rapid development and becoming a localized branch of the O2O model; Online-to-offline) refers to the combination of offline business opportunities with the Internet.

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In the past few years, the business ecology of the sharing economy has emerged in different industries, such as Uber in the field of transportation sharing, Airbnb in the field of accommodation sharing, Cainiao Network in the field of logistics sharing, and home eating in the field of service sharing.

The sharing economy business model represents a mindset from "owning" to "sharing", which will continue to penetrate the business sector in China in the future. In different industries, there have been many business model innovations under the sharing economy, which continue to impact and subvert traditional enterprises. For example, Uber, Didi Chuxing, Yidao Yongche and other challenges the traditional taxi industry, and Xiaozhu short-term rental, Airbnb and other challenges the housing rental industry.

At the same time, we are also seeing a gradual upgrade of sharing economy cooperation between traditional industries and the Internet. In the automotive industry, we have seen similar cross-border partnerships between automakers and internet companies prevail in China: BAIC Group and LeTV, BAIC Group and Didi Kuaidi, Chery, PATEO and Yidao, BMW and Uber.

Although there are still problems such as competition in traditional industries, security risks, and relatively lagging first-class supervision that need to be further solved, sharing economy companies are still growing rapidly and penetrating into more industries. The decentralized nature of the sharing economy is likely to affect industries such as alternative energy, big healthcare, and digital manufacturing in the future, and may also disrupt those industries that are highly centralized and monopolistic (such as the energy industry).

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(1) Use human nature to create products.

Human nature, that is, the basic spiritual attributes that human beings naturally possess. Uber is a humanized product. Uber's location function allows users to know where they are, so they don't have to worry about the driver not finding their location, and choosing a car is quite simple, and the car will arrive within five minutes, which is all taking advantage of human inertia.

In addition, Uber gives drivers and passengers corresponding subsidies and coupons. During the ride, the driver drove with white gloves throughout the journey, giving passengers a full sense of respect, which is not only the embodiment of Maslow's fourth level of need, but also the embodiment of human nature for self-respect.

2) Use pain point thinking.

Pain points are touchpoints where users complain, are dissatisfied, and feel painful when using a product or service. Translated into a product, it is a problem to be solved or a wish to be realized that has been repeatedly expressed by most people in the original demand of the product. Uber solves this pain point, and its humanized service, short waiting time, good vehicle interior environment and simple payment model have won Uber a good reputation and are also the reasons why its business can expand globally.

3) Decentralization.

With the deepening of the interaction between the subject and the object, the continuous balance of cognitive functions, and the continuous improvement of cognitive structure, individuals can be freed from the state of self-centeredness, which is called decentralization. Uber drivers come from all walks of life, they have free working hours, there is no person in charge, they are equivalent to freelancers, they are participants in Uber, and they are also service providers. For Uber, in the context of "Internet +", Uber is doing subtraction, Uber has no vehicles, no full-time drivers, no bloated organizational structure, only a flat and vertical management structure.

4) O2O mode.

The O2O model is a derivative of the mobile Internet era and a very popular business model in the past two years. Uber is a combination of online and offline taxi products, one-click order on the mobile phone, Uber driver will appear within one to three minutes, to achieve a simple mode of online order and offline completion, and the payment mode is also very simple.

Uber was founded in 2009 by University of California, Los Angeles dropout Travis Kalanick and his buddy Garrett Camp.

An Egyptian court ruled that ride-hailing services such as Uber were suspended.

On March 20, 2018, the Egyptian Administrative Court ruled that ride-hailing companies Uber and Karim cease operations in Egypt.

It is reported that the Council of State has referred the matter to the Advisory Committee of the Supreme Administrative Court for legal advice. The time limit for appeal in this case is 60 days.

Uber and Karim were sued by local taxi drivers in court in February 2017. The plaintiff pointed out that the two companies violated Egyptian traffic law by using private cars for commercial purposes, and infringed on the legitimate rights and interests of taxi drivers.

Abdul Latif Wakde, general manager of Uber Egypt, said in a statement that Uber respects Egyptian law but will appeal the ruling. Uber services are still available in Egypt at this time. Uber is an active participant in the Egyptian economy, "creating more than 150,000 jobs in Egypt in 2017 alone," Wakhd said.

Karim responded on the same day that the company had not received an official notice and would continue to provide services in Egypt. As of press time, Uber and Karim's services are still functional.

Headquartered in San Francisco, Uber operates in several countries around the world. Karim is an Emirati company that provides ride-hailing services primarily in the Middle East. Both companies entered Egypt in 2014.

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