What is the name of the mascot of the 26th Summer Universiade

The mascot UU is neither an animal nor a plant, breaking away from the usual style of the mascots of the previous games, revealing the atmosphere of youth and fashion from the simple and abstract shape, which is the first impression of the mascot "UU" of the 26th Summer Universiade in Shenzhen, and this whimsical work comes from a young local design team in Shenzhen. At the first meeting between the mascot designers and the expert advisory group of the Universiade yesterday, the five designers of "UU" made their debut. Graphic design and animation master collaboration "Are they the designers of 'UU'?"

So young! Reporters on the sidelines whispered. Indeed, in this design team, except for the leader Wang Yuefei, who is an "old character", the other four are all young people.

But youth is only one of the strengths of this team, and their greater advantage is the burst of collective wisdom in inter-bank cooperation. Wang Yuefei, who is the leader of Chinese graphic design, is now a member of the International Graphic Design Alliance (AGI). Guo Dong and Xing Yishun hit it off with their predecessors, one of them is an "academic" who graduated from graphic design, and the other is an "experiencer" who has worked hard in the graphic design industry for many years.

In the middle stage, Wang Guanqun and Li Xinyi joined in, one is a newspaper editor who has been engaged in animation work for many years, and the other is a 3D animation producer who runs a company. Five people came together with the pull of a goal. Guo Dong introduced to reporters the team's initial idea of participating in this design competition.

In fact, mascots are not the category of graphic designers, so we usually rarely touch on them. But considering that this is the Universiade held in Shenzhen, we, as local designers in Shenzhen, cannot miss this design feast and must participate. From the very beginning, the original three-person design team set a goal for the mascot design – to do something different.

To this end, they invited experts in the animation industry to join the team, from the classification of the mascots of the previous games, to the summary of their commonalities, looking for differences from them, and eliminating them one by one, the team sorted out the initial ideas for their creation. "Don't be animals, don't be plants, don't be dolls, and even avoid all the mascot images that have already appeared. In their minds, only by putting aside the "commonplace" elements and adhering to the "whimsical" ideas can they be worthy of a young and fresh city like Shenzhen and the vigorous Universiade.

As a result, the circle gradually narrowed, and the letter "U", which can represent both "university" and "universiade", became the designer's favorite object, and "uu" was born.

uu, "u" is the first letter of "university" in English.

The mascot of the Summer Universiade is Rong Bao.

The mascot of the 31st Chengdu Summer Universiade is based on the giant panda "Sesame" of the Chengdu Giant Panda Breeding Research Base, and "Rongbao" holds the torch with the word "31" to convey youth and vitality with a running attitude, implying that Chengdu will lead the people of the whole country and athletes from all over the world to spend the grand event of the Chengdu Universiade. On December 30, 2019, the mascot of the 31st Summer Universiade in Chengdu was released.

On December 30, 2019, the mascot of the 31st Summer Universiade in Chengdu was held in the Universiade Village of Chengdu University. The selection of slogans, emblems and mascots lasted more than three months, and received submissions from more than 7,000 slogans, nearly 2,000 emblems and nearly 1,000 mascots from around the world. The results were officially born after the preliminary and final evaluation of the Preparatory Committee's review committee, national online voting, online liking activities, expert professional checks and optimized design.

Design Concept

The mascot of the 31st Summer Universiade in Chengdu "Rong Bao", holding the Universiade torch with the word "31" in his hand, Rong Bao's ears, eyes, and tail are also in the form of flames. Known as a "national treasure", the bear calls the hidden cat is a very distinctive external communication identifier in Chengdu, and it is a high-profile personality business card in the land of abundance. Rongbao's facial design refers to the face mask style of Sichuan Opera, a traditional artistic treasure of Comic Chain Posture, which is another innovative embodiment of Sichuan Opera, China's intangible cultural heritage, which keeps pace with the times.

The humble image of the panda and the enthusiastic flame element are integrated into the mountain, highlighting the important label of "fire" in Tianfu culture: it is the driving force for hot pot food, rising the spicy and fragrant "Chengdu taste"; It is the finishing touch of Sichuan Opera's fire-spitting stunt.

Neither animals nor plants, it breaks away from the usual style of the mascots of the previous games, and exudes the atmosphere of youth and fashion from the simple and abstract shape, which is the first impression of the mascot "UU" of the 26th World University Games in Shenzhen.

It breaks the design tradition of animal modeling and realistic style of the mascot of the previous Universiade, shows the blood relationship between the two with the emblem "happy U", and makes the mascot - the emblem of the Games - the permanent emblem of the FISU presents a genetic inheritance, so it has a common temperament and appearance, forming a family relationship that is connected by blood.

It's young, sunny, stylish, colorful, and humorous. It can reflect the style of Shenzhen's "City of Youth" and "City of Design", conform to the design trend of today's world, and have a certain forward-looking.

The mascot is named "Dongdong", with snowflakes from the north as the creative element, white and blue as the main colors, and adopts an anthropomorphic creative technique to highlight the characteristics of the host city and winter sports events. Dongdong's image is pure and flawless, cheerful and enthusiastic, lively and lovely, with an angelic smile, and the orange scarf shows full of vitality and vitality, sincerely and warmly welcoming friends from all over the world.