How the hotel industry can better understand customer needs

Marketers need to know how to analyze research, and we can analyze it from the following five models:

1. Clearly expressed needs (such as customers want a beautiful down jacket) 2. Actual needs (customers want a down jacket that is not very high) 3. Unstated needs (customers hope to buy high-quality services in the store, such as down jacket maintenance services, warranty services, etc.).

4. The need to make the customer happy (such as the customer wants to get a certain discount) 5. The hidden need (such as the customer wants to get the down jacket matching advice) only reacts to the clearly stated demand, which may mislead the consumer. It's no longer enough to simply give customers what they want, it's up to businesses to help customers learn and realize what they really need.

Summary. Hello, 1, first of all, we must delineate a clear customer base.

Only a clear customer base can make us research well.

2. Learn to describe the product in the language of the customer.

3. Learn to understand the multiple identities of customers.

4. Understand the customer's values.

5. Understand the deep-seated psychological needs behind customer needs.

6. Experience like a customer and perceive their living world like a customer.

1) Look like a customer (look at the product with the same mindset that the customer looks at the product).

2) Use it like a customer (turn yourself into a person who has never used a product, then look at the good and bad of the product, how easy it is to use, and then record the feeling and efficiency of using the product).

3) Think like a customer (look at your product from the customer's point of view, how much would you rate your own product if you were a customer).

Experience the customer's life world, not the objective world. Only in this way can you see who is saying what you say, just like an experienced salesman.

How to discover customer needs in hotels and improve service quality.

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Hello, 1, first of all, we must delineate a clear customer groupOnly a clear customer group can make us study well. 2. Learn to use the customer's language to describe the product3, learn to understand the multiple identities of the customer4, understand the customer's values5, understand the deep psychological needs behind the customer's needs6, experience like a customer, perceive their life world like a customer1) look like a customer (look at the product with the same mentality as the customer looks at the product) 2) use it like a customer (turn yourself into a person who has never used the product, and then look at the good and bad of the product, the simplicity of the use method, Then record the feeling and efficiency of using the product) 3) Think like a customer (look at your product from the customer's point of view, if you were a customer, how much would you rate your own product idea) to experience the customer's life world, not the objective world. Only in this way can you see who is saying what you say, just like an experienced salesman.

I hope mine can help you, praise is the driving force to move forward, I wish you all the best!