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People counting system, the people flow counting system of shopping malls. The software can be used as a shopping mall traffic analysis system.
The main functions of the people counting system are:
1.Support real-time people counting, work independently, and support up to 4 channels.
2.Easy to set up and easy to operate, only the statistical sensor and additional functions are set.
3.User-friendly user interface (set free in out search direction).
4.Simple and effective control according to the usage environment.
5.Automatically set the height of the IP camera installation by algorithm (no need to change the hardware)6It is easy to set the rolling detection line and the direction of the original entry. (The test line can be curved)7The system automatically turns the function on and off.
8.Easy to set time and working area (up to 24), 2 per i-box.
9.Real-time monitoring and statistics for each channel can be restarted independently.
10.Different demographic information reports and reports are available.
11.The height ranges from the most Xiaomi to the maximum 10 meters, and is automatically adjusted by the algorithm according to the height of the IP camera installation.
12.If multiple users enter at the same time, it can also be completely distinguished, preventing undercounting and double settlement.
13.Use RFID technology to identify entry and exit.
14.Analyze real-time statistics.
Provide a data interface to facilitate customers to output the reports they need.
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The bidding of the passenger flow statistics system of the commercial center should pay attention to the brand of the passenger flow system, the parameters of the passenger flow system, and the power supply of the passenger flow equipment.
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Generally, it is necessary to install passenger flow counters at the entrance and exit of the shopping mall, the manufacturer will provide a passenger flow statistics system, do not use the POS system to count the passenger flow, the passenger flow and POS data are different, the shopping mall should install passenger flow statistics or find a professional company is more reliable.
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Yes, this can count the traffic and help to specify the marketing strategy!
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Shopping malls use footfall statistics.
To the purpose of the system:
1. Real-time self-statistical collection.
The number of people who go out of the mall's entrances and exits and passages.
2. The number of people entering and leaving the shopping mall at any time can be counted and summarized 3. The passenger flow in and out of the shopping mall can be counted in real time, and the real-time number of people in the shopping mall and the number of people leaving the shopping mall can be displayed.
4. It can make statistical summary of the passenger flow in and out of each area of the mall at any time 5. The relevant leaders and departments of the general management center of the shopping mall can view the passenger flow data and charts in real time at any time through the Internet or LAN.
6. Historical data is stored for a long time, and the comparison of passenger flow in the same period is convenient.
7. In-depth analysis of passenger flow data, combined with marketing data, to provide strategic decision-making basis for management.
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The value of the passenger flow statistical analysis system for shopping malls:
Through the statistics of passenger flow in different periods, managers can increase staff during peak passenger flow periods, improve service quality, and then increase sales; Reduce staff during idle hours to avoid wasted staff.
Through the continuous daily passenger flow statistics, the change law of passenger flow can be obtained for one day, one week, one month and one year, so that managers can accurately plan future activities and determine time, manpower and inventory order quantity. Effectively evaluate the promotional activities held through the comparison of foot traffic, and effectively evaluate the return on investment of marketing and investment.
Through the statistics of passenger flow on different floors and in different areas, managers can be able to count the attraction rate and busyness of each area, so as to reasonably distribute the shops and increase sales.
Through the statistics of customer flow, sales volume and transaction volume, the average purchase volume and bag carrying rate of the customer flow group can be calculated, which provides a basis for evaluating the service quality and staff level of the shopping mall.
Through the comparison of historical sales and customer flow, we can effectively analyze the impact of product types and various management strategies on traffic and sales, and then make better management decisions and increase sales. Through the statistics of customer flow, the rental price level of counters and shops can be objectively determined.
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1.Improve the management efficiency of decision-makers.
2.Real-time monitoring of mall footfall.
3.Unaffected by light or environment.
4.Compare historical data to accurately plan future activities, determine time, manpower, and inventory orders, etc.
5.Control the operation cost of the shopping mall, and reasonably adjust the electricity, maintenance personnel and security personnel.
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According to the changing trend of passenger flow, scientific and reasonable arrangement of manpower and material resources and marketing activities.
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The DU of passenger flow is carried out by the passenger flow statistics equipment of Junzhu at the front end of the BAI
Entering and exiting the collection of information data.
Through the back-end shopping mall passenger flow statistics system, the right to analyze the data of the shopping mall, understand the needs of customers for commodity purchases, study the traffic rules, stay time, obtain the operation status of the shopping mall brand chain stores, and also use these data for effective management; Through in-depth customer research, we tap the sales potential of shopping malls.
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If it is a chain store, the system is generally placed in the headquarters, and then the account is subdivided into the hands of each store manager to facilitate them to take care of the store;
If it is a shopping mall or a large supermarket, it is a good choice to put the passenger flow statistics system in the operation department, so that they can combine a variety of data for detailed analysis;
If it is a park scenic spot or a public security business, then the passenger flow statistics system will be managed by the information technology department, and they can have professional indirect and data processing technology;
If it is a small store, then it is natural that the store manager and the owner will take care of and analyze the report data by themselves.
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You can refer to this information note.
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The analysis of the passenger flow of the shopping mall requires the passenger flow statistics system, which realizes the collection of passenger flow information data by the manager, and then finds opportunities for optimization and improvement.
Visitor flow: the number of customers entering the mall or the effective business scope of a certain area, generally speaking, the higher the customer flow, the better.
Patronage: The number of visits to a certain area, store, or counter is counted, and if an area is viewed by a customer multiple times, it will be accumulated multiple times.
Average length of stay: The length of stay in the mall at each time indicates whether a customer is interested in a particular product in the mall.
Transaction rate: refers to the ratio of customers who have achieved consumption in a certain area to the total customer flow, and the higher the better.
Based on the historical comparison of daily, monthly, weekly, and annual passenger flow data, and month-on-month analysis, a good operation strategy is made.
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I have used the Zhike infrared detection passenger flow system of Guangzhou Maidehao Electronic Technology, which is easy to install and the data is very accurate.
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The products that have used the passenger flow statistics of Shenzhen Junzhu have performed well in all aspects. The accuracy is about 98%, and the statistical error is low. The after-sales service is also good.
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It depends on which aspect you use in bai, such as Du Guo is used in shopping malls, Huizhi Na Technology is the top 1 in the industry, listed companies, and has a high market share in shopping malls and excellent product quality.
If it is a store, the first choice is Wandianzhang, the CEO is the technical director of the original listed company, who came out to start a business, a company with super fast development, focusing on all kinds of retail stores, and the system is well optimized.
If it is the statistics of the tourist flow of the scenic spot, the passenger flow of Tianwei is doing well, and many 5A scenic spots in China use it from his house.
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In order to reduce costs and increase efficiency, our company has put on the passenger flow statistical analysis system for thousands of chain stores below in recent years, so we have done a lot of surveys, let me talk about it.
At that time, the first thing I consulted wasHaikangDahuaThese camera security manufacturers, their hardware products are indeed OK, but the experience of the retail industry is insufficient, the product functions and solutions are not strong, and the ** is relatively high, so it is excluded. Later I learned about itWinner TechnologyThis is a listed company, the core product is passenger flow statistics and analysis, but the main direction is commercial real estate, and the product is biased, so the chain store direction does not make much, and it is not cheap.
Finally, it was compared10,000 storesEleganceCloud StaringShop per personetc., and also took a store as a pilot, in comparison,10,000 storesThe product performance, solutions for retail stores, and experience are relatively perfect, so Wandianzhang was chosen.
Of course, just because we don't have a choice doesn't mean we can't, but each brand has its strengths and weaknesses, and its areas of expertise.
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There are many brands of passenger flow statistical analysis system, and you can understand it by searching for the relevant passenger flow statistical analysis system on Du Niang, but as for how to choose, the key depends on the actual application effect, whether the algorithm used in passenger flow statistics can realize the needs of customers, and it also depends on the use case of the passenger flow brand, and the feedback of customers is good or bad. Therefore, there are many brands, it is important to meet the needs, and the choice needs to be cautious.
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Brickstream international high-end brand, Litian Transcend, exclusive in China**!
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Nowadays, there are more and more customer flow companies on the market, and many products are the same, so consumers must understand their cases before choosing. Like Tianwei's passenger flow statistical analysis system, they have done a good job of Guangzhou landmark Canton Tower.
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We are ready to install face recognition, now how to use the traditional passenger flow statistics, relatively backward, currently docking at least 3 companies, I think Xianguo Technology is very good, he was chosen because of high accuracy, data dimensions, **reasonable, comprehensive strength is the strongest, at first did not pay much attention to him, after all, he is not well-known, but then after a trial, he was selected.
Xingang Commercial Center is located in Yashan Road, the most central living area of Jiaxing Port District, an important commercial axis of Zhapu, and the most dense commercial area. Adjacent to the Jiaxing Port District Administrative Blind Spine Center, ** in the center, the center is in the center, occupying the core of the port life, directly and through the Jiulong Villa Scenic Tourism Area, surrounded by many high-end small grinding areas, <>