How to make customer flow in specialty restaurants, and how to attract customer flow in restaurants

Specialty restaurants attract customers.

Do a good job of publicity, such as putting billboards at the door, pasting the store's signboard food to attract passers-by, and you can also distribute leaflets in business districts, subway stations and other places, as well as timely ** activities can also bring a lot of customers to special restaurants.

The methods of attracting customers in F&B outlets: providing convenient services, creating attractive products, providing accurate customer service, focusing on value principles, and mastering word-of-mouth marketing.

1. Provide convenient services: whether it is problem consultation, shelter from the rain, borrowing an umbrella or providing seats for free, as long as the business is convenient with people, it will also attract a lot of potential customers, for example, there is a shop in Japan that specializes in promoting on the street, "garden-style toilets are free to use", attracting a lot of pedestrians to use, pedestrians in and out of the toilet so that the flow of customers continues, and the business is naturally getting better and better.

2. Create attractive products: The same is true for shops, there are thousands of stores, store managers and clerks, when you are an ordinary consumer shopping, what influences your purchase decision? For example, a dish with a full range of colors and flavors attracts you to a restaurant, and the clothing of the model in the window of the clothing store attracts you to visit the store, which is the attraction of the product to customers.

3. Accurate customer service: The customer flow of merchants is unstable, and in many cases, the service is not in place because of the lack of understanding of customers. In order to have a high passenger flow, it is necessary to provide accurate and refined services to customers, and classify customers according to age, spending power, etc., so as to carry out targeted publicity and maintenance for different groups of people for different activities.

4. Pay attention to the principle of value: the current era of consumption is different from the past, remove the necessary consumption of life, and now it is an era of paying for the concept, many customers pay more and more attention to the value behind the product, so we should pay attention to shaping their own value concept and seek the recognition of customers, as long as you reach an agreement with customers, then it also means that you may have obtained a loyal customer.

5. Master word-of-mouth marketing: The store manager usually pays more attention to the improvement of the professional knowledge of the store staff and the actual situation of the customer when recommending products to customers, after all, customers enter the door to indicate that they still have certain needs. Excellent professional knowledge and appropriate joint sales, coupled with a good service attitude, the store's reputation will naturally spread.

There are many forms of drainage, but the overall can be divided into two types, which can be divided into online and offline drainage.

Online drainage: Free Douyin drainage: Encourage users who enter the store to consume Douyin and then give away dishes.

Offline drainage: Sending leaflets is one of the very common scenarios for offline drainage.

Consumption is full and reduced, or consumption is over 300 yuan, the stored value is 300 yuan, and the meal is free of charge similar to the answering activity, and the amount can be set by the merchant itself;

One yuan chicken eating activity, consumption reaches a certain amount, only one yuan merchant will give the corresponding products of the store;

Free tasting, recommended only for use during the store's off-season or just after opening.

There are many ways to attract traffic online and offline, which can be flexibly used according to the actual situation of the store, local eating habits or competing restaurants.