Performance avalanche, mired in negative rumors, can DPCA be reborn?

At present, it seems that there is still a lot of hope for rebirth.

It's a little small enough, after all, the market is fiercely competitive.

The difficulty is great, but it is not impossible.

I guess it's more difficult, maybe it's going to be.

I think it's a bit difficult to be reborn.

I think it's hard.

The automobile manufacturing industry is facing a reshuffle, so there are many difficulties and hope is very slim.

I think it's still very possible.

I guess that's too mysterious.

I am also a Dongfeng person, in the past ten years, I have seen Shenlong step by step decline, Dongfeng people buy Nissan X-Trail Qashqai Honda CRV, what was Shenlong doing at that time? How much discount does Honda Nissan give Dongfeng employees to buy cars, and how much does Shenlong have? A person who doesn't even buy his own products, and still expects employees not to publicize them?

The product is seven or eight years late, the 2WD broken plate suspension old-fashioned engine gearbox has not broken through, the manufacturing, quality control and after-sales service have been scolded on the Internet and I don't want to repent.

As an employee of Shenlong Company, I think it is difficult to turn over.

According to the 2019 sales target set at the beginning of the year, DPCA has no hope of achieving the target. Now that China's auto market has entered a reshuffle period, there is not much time left for PSA and DPCA.

Shenlong is only a matter of strategic goals, and to put it bluntly, it does not attach too much importance to the Chinese market.

I went, lost so much, and basically finished playing.

Pay attention to quality, do a good job in after-sales, let dealers make profits, and put the best in place.

The main reason is that many models of origin have not been introduced and the price is too high. Otherwise, this car is still quite good.

The quality of the French cars around me is worrying, and the logo 408 of the science and technology automatic start-stop battery will be finished after one year. 308 drove for three years, and the steering column was broken....It's all some inexplicable little problem.

I'm sorry, I personally think this car brand is already cool.

1.Frequent replacement of management personnel, do not understand the market to engage in the market, 2Front-line market managers don't understand business, mahjong proficient, 3Without effective brand planning and marketing strategy, 4When business declines, managers are frequently replaced.

Look at Shenlong for fifteen years, stubborn disease.

The car is okay, but the value retention rate is too low, and the rate difference is almost the same when pricing.

Let's wash and sleep, even if it doesn't sell well, the quality of the law system is only understood by those who have opened him, and if you haven't opened it, get out of the way, what's wrong with people's losses of 25 memories? Sales in Europe are proper.

Change the name to never give up on the car.

94% of PSA's sales are abroad, which is not bad for money.

French romance can not be appreciated, can only say that the car is a good car, but when you come to China, you will not adapt to the water and soil, do not cater to Chinese consumers, do not compromise, do not bow your head, you will be eliminated by the Chinese market.

Exit the Chinese market, sell the land and stop the loss in time, although I am also a Peugeot owner, no one appreciates why insist, why not subsidize old customers if I lose so much every year, haha.

The liquidation was calculated, and the land was bought for cash.

The long life of the car is the root cause of the recession in the automotive industry! 3 years of mandatory scrapping can drive the healthy development of the automotive industry.

Do a good job of the three no's - "don't eat, don't drink, don't take", it's definitely okay.

Which car company is better, all the same, it depends on who can hold up, and these joint venture brands are not only in China, just withdraw from China!

In the first half of this year, due to the continued downturn in China's auto market, DPCA was hit hard, and its two joint ventures, Dongfeng Citroen and Dongfeng Peugeot, can be called a pair of difficult brothers.

According to the announcement, the operating income of DPCA and DPCA sales **** reached 100 million yuan in the first half of 2019, a decrease of more than 60% compared with the operating income of 100 million yuan in the same period last year.

In terms of profits, the above two companies lost 100 million yuan in the first half of the year, which has reached nearly 70% of the annual loss in 2018, and in the first half of last year, the above two companies even made a profit of 200 million yuan.

The sluggish sales volume became the main reason for DPCA's loss. According to the data, the cumulative sales of DPCA in the first half of 2019 were 10,000 units, a year-on-year decline.

In June, the sales volume of DPCA was 10,000 units, a year-on-year decline, which is the 12th consecutive month of sales decline for the company since July last year.

In the first half of 2019, only the Peugeot 4008 and the Elysee sold more than 10,000 vehicles, and the cumulative sales of its new product Peugeot 508, which was launched in March, were only 2,421 units three months after its launch, of which only 393 units were sold in June.

The cumulative sales of the Citroen C4L, which was launched in the same month, were only 519 units three months after they were launched, of which 21 units were sold in June.

Although DPCA has been in China for more than 20 years, it has not accurately grasped the needs of Chinese consumers, has not kept up with the trend, has slow product remodeling, weak product strength, and has a low presence in the Chinese auto market.

Whether it is brand positioning or product positioning, DPCA has always been the target of its old rival Volkswagen. But DPCA does not have the influence of Volkswagen.

Peugeot Citroen's products are generally inflated, and the new car has been on the market for less than three months, and it has even been reached.

3. Discount of 40,000 yuan.

The problem of French models with too low configuration and too expensive medium and high configuration has not changed, even the Peugeot 508L, which was launched in March this year, has not been spared.

Previously, An Tiecheng, chairman of DPCA, had admitted frankly that in the past, DPCA's mistakes in product pricing strategy led to disorderly competition among dealers.

In recent years, the sales volume and the serious decline in product reputation have made Shenlong, which is free from the edge of the market, have to make changes. DPCA no longer benchmarks its old rival Volkswagen, but changes its entire range to Dongfeng Nissan.

A few more words. Li Jun, executive deputy general manager of DPCA, once said that 2019 is a battle for the survival of DPCA, and a key year for the company to reverse the unfavorable situation and promote the business to return to the track of healthy development as soon as possible.

However, judging from the current sales performance, in the first half of 2019, DPCA only achieved the annual sales target, and there is still a long way to go before it "returns to the fast lane".

As Li Jun said: "No one will bestow a bright dragon, and no one can replace the cadres and employees of the dragon to regenerate and revive the dragon, and the rebirth of the dragon can only rely on itself." ”

I think I have to improve my strength, work hard to take every step of my own, and believe that there will always be rewards for hard work.

Repeatedly made mistakes, never found the market demand, Shenlong had no chance to recover quickly, and the recovery plan was full of hardships.

Improve yourself and improve the performance of the car's dynamics.

I think it's better to rely on your own efforts.

Improve your overall strength and increase your self-confidence.

I think I can have a good fight through the ** battle.

In the first half of 2019, the operating income of DPCA and DPCA sales **** reached 100 million yuan.

I think DPCA should reduce the price slightly, because the low sales volume may be due to the lack of good cost performance.

Since they want to agree, they should improve their technological level and strength.

I think DPCA should develop more in terms of his technology, and if it is a little more affordable, it may survive.

If Dragon wants to win the battle for survival, it is best to keep improving itself.

We should invest more in advertising and improve performance.

I think even though it's very rare, now he has lost his reputation.

I think this is something more powerful, don't you think that's the case?

I think it depends on the reform of DPCA, if it is good, it should be possible.

This loss is still relatively serious, and if you want to win, you have to improve your own strength.