-
The main reasons for the decline in store performance are serious homogenization, industry monopoly, and packaging. First, the phenomenon of homogenization is serious: there are thousands of the same type of ** in the e-commerce industry, so that buyers have more choices, which will lead to a sharp decline in sales of some **.
2. Industry monopoly: high reputation, long establishment, and large store scope gradually monopolize a certain kind of commercial and prudent products to stop selling bright sales.
First, the phenomenon of homogenization is serious.
In order to effectively deal with the homogenization phenomenon of the e-commerce industry, store managers can start from the following aspects:
1. The style of store decoration should be warm colors, and the decorations should not be too fancy, so that the store planning and decoration will be more and more warm visually.
2. The details of the baby should be more clearly depicted, so that customers have a certain understanding.
3. Baby**, you should dispose of watermarks, positive colors, **size and other issues.
4. Pricing, you should first understand whether the product can be profitable in the market, so as to adjust the price.
As long as the above points are transformed, you can make your ** stand out in the same type **, so as to improve your ** performance.
2. Industry monopoly.
Today's buyer psychology is more inclined to stop shopping with high credibility of large-scale **, so that some high-credibility, long-established, and large store scope ** gradually monopolize a certain commodity to stop selling, this situation is almost miserable for some small and medium-sized **.
So how to deal with the monopoly of small and medium-sized enterprises, the store manager can start from the implementation and packaging of the store, and participate in the activities of some third-party platforms to enhance the popularity of the store.
When the guest consults the baby, the customer service staff enthusiastically answers every question, so that the guest can enjoy high-quality pre-sales service.
3. Packaging.
First of all, carefully check whether the package can be damaged before shipping, and secondly, add the store's common card to each package, so that customers can feel the care of the store. So that the store can have a place in the e-commerce industry and develop stably.
-
Summary. <>
Hello friends, according to the analysis of our company's data, the reasons for the decline in performance may be as follows: <>
1.Fierce market competition: Recently, the market competition has intensified, and we are facing strong competitive pressure from brand competitors, resulting in a decline in sales. <>
2.Marketing strategy is not optimized enough: Our marketing strategy and plan need to be further optimized to improve the effectiveness of publicity and the ability to attract customers. <>
3.Lack of customer experience: Customer satisfaction is an important factor affecting customer repurchase and word of mouth, we need to pay attention to customer feedback, and continuously improve customer shopping experience and service. <>
4.The quality and variety of goods do not meet the requirements: we need to pay attention to the quality of goods, increase new products that meet market demand, and strengthen inventory management to avoid overstocking and unsalable. <>
Taking into account the above factors, we need to formulate corresponding improvement measures, strengthen internal coordination, optimize marketing and business strategies, and improve product quality, in order to effectively improve performance.
The store manager writes about the reasons for the decline in performance.
Summary of the decline of the new clothing store manager.
Hello friends, according to the analysis of our company's data, the reasons for the decline in performance may be as follows: <>
1.Fierce market competition: Recently, the market competition has intensified, and we are facing strong competitive pressure from brand competitors, resulting in a decline in sales reserves. <>
2.Marketing strategy is not optimized enough: Our marketing strategy and plan need to be further optimized to improve the publicity effect and the ability to attract customers. <>
3.Lack of customer experience: Customer satisfaction is an important factor affecting customer repurchase and word of mouth, we need to pay attention to customer feedback, and continuously improve customer shopping experience and service. <>
4.The quality and variety of goods do not meet the requirements: we need to pay attention to the quality of goods, increase new products that meet market demand, and strengthen the management of inventory imitation to avoid inventory backlog and unsalable. <>
Taking into account the above factors, we need to formulate corresponding improvement measures, strengthen internal coordination, optimize marketing and business strategies, and improve product quality, in order to effectively improve performance.
Dear, I sent it to you, you can take a look.
-
Summary. Hello! <>
Some people have to bear the pressure of store performance while managing the store, but sometimes this pressure generally leads them to ignore the importance of store management, which leads to a decline in store performance. At the same time, some people generally do not have enough management experience or do not find a suitable management method when managing the store, which will generally lead to a decline in store performance. In addition, external factors such as market competition and changes in consumer demand can also affect store performance.
Why do some people manage the store + the store performance declines.
Why do some people manage the store + the store performance declines.
Hello! <>
Some people have to bear the pressure of store performance while managing the store, but sometimes this pressure generally leads them to ignore the importance of store management, which leads to a decline in store performance. At the same time, some people generally do not have enough management experience or do not find a suitable management method when managing the store, which will generally lead to a decline in store performance. In addition, external factors such as market competition and changes in consumer demand can also affect store performance.
Store management and store performance are mutually influential. If it is not managed well, the work efficiency of store employees will generally decline, and even problems such as staff turnover will generally occur, which will lead to a decline in store performance. Therefore, for store managers, they need to pay attention to all aspects of store management, including personnel management, inventory management, product display, etc., and also pay close attention to changes in market dynamics and consumer demand, and make corresponding adjustments and improvements in a timely manner.
In addition, for store employees, they need to enhance their work skills and knowledge reserves under the guidance of managers, improve their work efficiency, and make greater contributions to store performance. <>
-
Summary. Hello, glad to answer for you. First of all, it is necessary to change the attitude of modesty and seeking advice, and specifically analyze whether it is the reason for the market, or the reason for the company's products and services, or the wrong marketing method, and how to improve the way to improve the reasons in the future.
The reason for the decline in sales is mainly the impact of the financial crisis, or the recession of the entire industry, the sharp decline of the highest **, the problem of product quality, the emergence of better substitutes, the emergence of outdated products, insufficient service, poor after-sales service, consumers have no money, and the consumer group has decreased.
Hello, glad to answer for you. First of all, it is necessary to change the attitude of modesty and seeking advice, and specifically analyze whether it is the reason for the market, or the reason for the company's products and services, or the wrong marketing method, and how to improve the way to improve the reasons in the future. The reason for the decline in sales is mainly the impact of the financial crisis, or the recession of the entire industry, the sharp decline of the highest **, the problem of product quality, the emergence of better substitutes, the emergence of outdated products, insufficient service, poor after-sales service, consumers have no money, and the consumer group has decreased.
The steps and methods of analyzing the reasons for the decline in performance are as follows: 1. Collect data The decline in performance mainly depends on the analysis of data, and the completeness and accuracy of the data directly affect the analysis results. Prepare the required data, such as performance reports, market-related reports, consumer behavior data, customer data, execution monitoring reports, **chain reports, product analysis tables, etc.
2. Analyze the data, process the collected data, classify the data, make pivot tables, and make various data charts. The analysis methods include comparative analysis, gap analysis with the target, analysis of the proportion of each element, comparison with the standard, development trend analysis, etc. Key Tips:
From the gap, we conducted an in-depth analysis of the following 8 aspects, including the market, competitors, customers, consumers, products, plans, execution, and teams, and eliminated them one by one, narrowed the scope, and found the key factors that affected the decline in performance. 3. Market analysis of the market mainly starts from the macro economy and analyzes specific administrative regions, such as designated provincial markets or urban markets. The specific content includes policy changes, disposable income, consumption trend index, consumption ** index, economic growth rate, etc., to find out the factors related to the decline in performance.
4. Competitor correlation analysis is very important to analyze competitors, because competition directly affects performance results. Analyze the correlation between actions taken by competitors and declining performance, such as low prices**, customer grabbing, poaching talent, etc. 5. Customer relationship related analysis customers are the cornerstone of performance, and there is no performance without customers.
It mainly analyzes customer structure, purchase rate, purchase frequency, single amount, etc., as well as whether the customer complaint rate increases, whether it is necessary to develop new customers, etc.
-
Summary. Dear, hello, there are many factors caused by the decline in total sales, mainly due to market protection, product quality and other factors.
The rebuy store sells more every day than before, but the total sales are still decreasing.
Dear, hello, there are many factors caused by the decline in total sales, mainly due to market protection, product quality and other factors.
Kiss, ways to increase sales: 1. To prevent competitors from penetrating, we must not penetrate the socks Zheng Xuan, and promote new products in a good way to consolidate the market and expand sales; The second is the growth channel, which is the core channel of the future sales growth, and it is the channel that was not paid much attention to before. 2. Any product must be sold through the terminal, we have to operate the terminal scientifically, for the terminal, we are divided into, one is the core terminal, this kind of terminal sales are very large, we must maintain this kind of terminal, display, pile, store signs, pop, in-store staff, increase the number of visits, and maintain these terminals through various means.
3. A group of business teams with ideas and rich practical experience are the company's greatest wealth. Good management ability of dealers is also the key to increasing sales. Formulating a reasonable plan, system, and good team culture can bring earth-shaking growth to sales.
-
Everyone says that there are many firsts in life, and this is my first time starting a business, because I am preparing to open a store for the first time, I have experienced a lot, I have a lot of feelings, and the turnover of the new store is only 6 yuan on the worst day. I was very hesitant, very helpless, I really didn't know what to do, but in the end I persevered, although I couldn't make a lot of money, the funds were still able to barely turnover, as the saying goes, "full and not dead, hungry and not bad", I am still alive!
For start-ups, site selection is very important, and it is not allowed to be sloppy, because the location of the store can directly determine the success or failure of the business. Before choosing a store, novice entrepreneurs can first determine the business district, and then circle a few intended stores, and then, observe the surrounding of the intended store for a few days, understand the situation clearly, and then make a choice.
The above are all my experiences after my failure, looking for a store is a miserable memory for a novice, I am a super otaku, basically as long as I eat I can play with the computer in the house all the time, play until dark. To be honest, I didn't really want to do business before, I never observed the situation around the store, and when I was looking for it, I found that the rent of the store was so expensive, but what was darker than the store was the transfer fee, and those bosses dared to shout more than one, I just wanted to find a small store to do a little snack to sell, and it was not a transfer fee of ** million that really surprised me.
In order to find a store, the foot board was ground out of foam. In the end, I found a small shop of 30 square meters that the amount is okay and the rent can be affordable. It can be said that this decision was a failure, and it cost me a lot.
Of course, I didn't say it before, but I actually worked as a joint venture with two classmates.
When I went to bed at night, I thought about what I needed to pay attention to, but I couldn't sleep for half a day, and the tension in my mood was beyond my expectations, and I even came up with the idea of going to work. I used to work in the office, and when I chatted with my colleagues, I was very envious of those who opened the store, but when it was my turn, I didn't adapt to it.
The first time I opened the store, the fifth day of the store was waiting, and the enthusiasm was about to be extinguished, and the highest turnover in the five days was only more than 120 yuan, and the worst was 62 yuan, and I wanted to cry speechlessly.
However, an opportunity saved me. A friend of my classmates for many years saw that I was in such a predicament and recommended a skewer bar to me, which completely solved the problems of small customers and no advantage in store location! My shop has just taken a turn for the better!
-
Why is the store performing so poorly now? Based on this question, I have summarized the following five points:
1.Due to the impact of the Internet, a lot of consumption has shifted from offline to online, making it more and more difficult to do physical stores;
2.To analyze the target consumer group, only by understanding what your customers really need, can you firmly grasp them;
3.The use of marketing tools, such as the current Volkswagen, Meituan, **, etc., should you also use some online platforms;
4.Factors of the store itself, such as the decoration of your store, the training of personnel, how to treat customers, etc.;
5.For example, Starbucks wants to sell coffee to office workers, so it will open its store near an office building or some commercial plaza.
Hello landlord: The traffic of Xianyu store has not been able to go up, because the weight of the store has been reduced, and the overall weight of the store needs to be increased, so that there will be a good rate, and the weight of the store needs to be increased. >>>More
Introduction to the cost of opening a store on the Amazon platform of cross-border e-commerce.
Low self-esteem causes such feelings.
Staring into someone's eyes for a little longer makes it feel unnatural and uncomfortable. >>>More
It's not Backstreet Boys' "Darlin".
There are several forms of opening a profitable bookstore, first of all, you have to find a good positioning, and the importance of positioning determines whether you can have a good start and continue to develop in the right direction. With positioning, formulate strategies and tactics, and push forward step by step. The specific directions are as follows. >>>More