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Anonymous users2024-02-08The history of BMW began in 1916 and was translated as Bayil in Chinese mainland in the early years. Originally an aircraft engine manufacturer, the company was a limited liability company in 1917 and in 1918 changed its name to Bavarian Engine Building AG and went public.
BMW is an abbreviation for Bayerische Motoren Werke. In the start-up stage, the company mainly focuses on the development and production of aircraft engines. BMW's blue and white logo symbolizes a spinning propeller, which is a reflection of the company's early history.
However, the current president of BMW corrected that people always think that the blue and white logo is a propeller, but in fact, it should be that BMW's headquarters is in Munich, Bavaria, Germany, and the state flag of Bavaria is blue and white, and BMW's name is Bavarian Engine Company, BMW represents Bavaria and represents Germany's most exquisite engine technology. In 1923, the first BMW motorcycle was introduced. Five years later, in 1928, BMW acquired the Eisenach Automobile Plant and began producing cars.
Since then, BMW has brought to market many masterpieces in the history of automotive manufacturing, which continue to inspire strong emotions and aspirations that have forged BMW's outstanding reputation as an automotive manufacturer.
Today, the BMW Group is one of the world's most successful and profitable manufacturers of cars and motorcycles. In 2002, the company successfully sold more than 1 million BMW and MINI brand cars, and the sales record exceeded one million units for the first time. In the motorcycle business, the sales volume exceeded 10,000 units, setting a new sales high. Worldwide, the BMW Group employs more than 100,000 people.
Always based on high-end brands, it is the foundation of the company's success. The BMW Group owns BMW
Bmw. Mini and Rolls-Royce (Rolls-Royce) three brands. These brands occupy the high end of the market segment, from small cars to top-of-the-line luxury sedans, making the BMW Group the only manufacturer in the world focused on premium cars and motorcycles.
High end means "added value". The BMW Group's brands each have a clear brand image and their products are rich in terms of design aesthetics, dynamic and dynamic performance, technical content and overall quality, so that they can provide tangible added value to users. On this basis, the BMW Group expects to achieve a high profitability per vehicle and thus to continue profitable growth and secure the company's independent position in the future.
The BMW Group will have a clear premium brand strategy on a long-term basis, which will be reflected in a wide range of products and market offensives in the coming years. While focusing on the uniqueness of each brand, the BMW Group will enter new areas by launching new products and promote the company's range of products to more new markets. In this way, the company will step into a new realm.
BMW (40 photos).
In 2008, the BMW Group sold around 1.4 million vehicles, an increase of 40 percent. In the same year, the Group's annual sales will exceed 50 billion euros.
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Anonymous users2024-02-07The development of the German BMW AG.
BMW AG is famous for its production of luxury cars, motorcycles and high-performance engines, and its sedans are internationally known for their high quality and high performance, and are listed as a well-known brand alongside Mercedes-Benz.
Founded in 1916 and headquartered in Munich, Germany, BMW AG employs more than 50,000 people.
In the history of more than 90 years, the Second World War experienced the second ** people, in the fifties business is very difficult, on December 9, 1959, the general meeting of shareholders even made the company to sell to Mercedes-Benz and quoted the price, at this time the German Quandt family turned the tide, acquired 46% of the shares of BMW to become the largest shareholder, adhere to the road of self-development, from the early 60s have launched new models.
Since then, BMW has not lost money for more than 30 years, and has successively acquired Land Rover and Rolls-Royce in the United Kingdom, becoming a rising multinational company.
However, BMW has experienced sluggish growth in the past two years, and in March 2000 it spun off Land Rover**.
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