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First: Employee management.
The quality of a store's staff directly determines the customer's impression of your store or even your brand, no matter how long it takes, whether the customer praises or dislikes your brand, no one will think of that employee. Therefore, the quality of employees' dress, etiquette, sales skills, professional techniques, etc., should be continuously improved, and at the same time, there should be different levels of improvement!
Second: store management.
For example, there will be instruments, products, etc., and it will be repeatedly emphasized during the training of the management business school that the instruments must be wiped every day and carefully kept, and the products should be stored in a low-temperature and dry place. In addition to these details, we also need to make sure that the store is clean and tidy, that there are no errors in the books, and that the goods are in the right inventory, because only then can your store run properly.
Third: store operation.
This is a bit broad, the general old brand, will have its own set of unique operation methods, including the planning direction of large-scale holiday activities, will be conveyed to the other party in the process of training franchisees. Of course, you can also formulate different activity plans for local special situations in your own store, but you must sum up the experience from each activity and finally summarize a set of operation methods that are most suitable for your store.
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**Management is a combination of life beauty and medical beauty. Through professional massage techniques, instruments and products, the manager scientifically analyzes the customer's problems, and formulates a reasonable private customized management plan to improve the customer's problems and restore the vitality.
Management is the core of the management studio, they must not only have professional management skills, but also understand business management and marketing knowledge.
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1. Investment advertising.
** management store publicity work is done well, you are not afraid of no customers on the opening day, for the small ** management store, although you can not invest a lot of money in advertising on TV like a large ** management store, but you can choose posters, leaflets, networks and other forms, do not underestimate the role of leaflets, although many people do not look at the leaflets now, but can still implant the information of the opening of the ** management store into the brains of passers-by, this kind of publicity is pervasive and can use a few more people to distribute to target customers.
Second, borrowing time, free management.
I believe that many people will encounter such a situation, when a shopping mall begins to discount, will distribute leaflets in advance, promote the store's **time, and wait until the day you will find that the mall is overcrowded, and there are often queues in front of the door waiting to receive free gifts, in fact, these are the business to attract customers to promote the business strategy, when the door is opened, how many customers in front of the door can get certain prizes, or get discounts, etc. This method has been tried and tested repeatedly, and it is not impossible for the management store to use this method.
3. Store advertising.
** management store opening, store publicity is also very important, operators need to put more effort into the decoration of the ** management store, in order to give customers a new feeling, in order to impress the customers who come and go and the pedestrians, some operators spend a lot of money, in order to let customers enjoy the high-end feeling of the ** management store, and this does attract a large number of customers. In this way, the publicity effect is better.
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1. Old customers want discounts. As an old customer of the ** management center, the product quality or the first forward, the store operation has a general understanding, the reason why customers are still willing to patronize, most of the reason is that they are more satisfied with the service of the store, and then the general member ** on the additional discount of a celery point, give exclusive gifts to exclusive members, provide VIP treatment services, etc.
2. New customers are tentative. New customers are not clear about the quality of the service and product of the management center, and they are not clear about the value of your product and the advantages of the service, so what the store needs to do is to talk about the value of the store.
3. I want to buy but my budget is insufficient. Slowly try to see how much the customer's psychology **, if it is lower than the cost price, of course it is not cost-effective, if the two are about the same, you can apply for further discounts depending on the situation, but also coordinate with the customer whether it can be solved by giving gifts or attaching some leather shirt skin management projects, so that everyone can accept it, and will not lose customers.
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<> First, trial operation.
Before doing ** management store opening activities, it is best to do a trial opening of the store! When doing the trial operation, the store does not need to invest too high costs and expenses, and at the same time can have an in-depth understanding of consumers, so as to provide a certain direction for the later stage of the store, especially how to do the opening activities!
Second, the experience program.
Management is a new type of technology, do store activities must have on-site project experience, so that consumers understand the advantages of the management of this project, and have a slow recognition process of technology, this is a new technology in the market must go through a process, the store operator to provide consumers with this understanding of the conditions, so as to better ensure that the store activities can attract more consumers.
Third, the accuracy of the activity.
The projects and content involved in the activity must be the needs of surrounding consumers! Many store operators, because when doing activities, too much from the inside of the store, and not from the perspective of consumers, choose the products and technologies that the store hopes to sell, but the consumer demand of the project does not meet, so the success rate of the activity will be reduced a lot, as the store operator, when doing store activities, we must avoid such mistakes!
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Customer is the foundation of a store, only with a stable source of customers can ensure that the management store can have a good development, the current market management store competition is becoming more and more fierce, resulting in the management of the store is becoming more and more difficult, the need to continue to expand customers for the management store to ensure the development in the fierce competition. The following methods are used for the management of Korean pose**.
Old with new: ** management stores have their own old customers, therefore, through the management of the old customers of the store to add more customers to the ** management store, many ** management stores do not have customers The main reason is that the ** management store takes the method to gain the trust of consumers, everyone will say how good their ** management store is, what kind of advantages, there is no way to gain consumer trust, but the old customers are different, when you see a lot of consumers are going to the same ** When you manage a store, you naturally attract customers.
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1) Branding fees.
First of all, it is necessary to determine whether you want to open a store or want to join the brand, if you open a store yourself, you have to rely on yourself to determine the brand, later management, and it takes time to select products, but if you don't have confidence to do it alone, it is best to choose a brand It will be a good choice, with Korean-style ** management technology and instruments, it is a solution to skin problems.
If you want to invest in a small ** management franchise store, you must first determine the brand fee of the franchise.
2) About the location of the store.
Now the first management center, the geographical location is very important, only the location is good, there is convenient transportation, can attract more potential customers, you ** management store can attract more customers. The location of the general ** management center is a good choice in the commercial street or pedestrian street, or some prosperous communities.
It can be in some large shopping malls, because the best volume is the performance guarantee of your first management center. Generally speaking, the store of the small ** management center needs at least about 30,000 yuan of rent every year.
3) About shop decoration.
It is especially important for some high-grade management centers that want to create high-grade management centers. However, after joining the chain ** management center brand, the headquarters of the franchise will design some plans for stores around the country, but the specific ** is determined according to the local market level. However, the small ** management center can be renovated at about 300 yuan per square meter.
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It's just that you feel good about yourself, the world's sows are all giving birth, and the same is true for Lao Han, I tell you a truth, the raw materials of cosmetics are similar, and the cost is very low, but in order to expand their pockets, merchants do not hesitate to sell cosmetics at the same time, but also sell their conscience, and at present, the country has carried out a big black panther action on health care products and cosmetics in the field of commodities. Infinitus has blown to its limit, and Kwon Jian is on the verge of extinction.
If you choose to open a management shop, then you may not have a lot of experience in management, so it will be better to choose the way to join. >>>More
The rent of stores and the wages of operating personnel in different cities are different, which need to be determined according to the entrepreneur's own situation, and large, medium and small stores are also different.
Freda Beauty Industry Management Education and Training Base is the first in the country, a leading enterprise, a setter of industry standards, a professional curriculum system, high credibility, and trustworthy.
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It is very important to choose a well-known brand, and also consider the brand support, technical level, operation model, etc. I suggest you join Aurako, who has more than 70 franchise stores around the world, and the franchise system is very complete. I'm very glad you can have me, if you have any questions, you can continue to ask, thank you.