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Because the star itself has a lot of popularity, and it has a star effect, it is very exaggerated to bring goods.
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I think it's because they are already very famous, and they will have a lot of fans, and they will add publicity in the later stage, so there are a lot of people who come to the live broadcast room, so they earn a lot.
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Because celebrities themselves are very attractive to consumers, and there are consumers who simply like celebrities and buy these products, celebrities generally get high sales with goods.
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In fact, the data of these celebrities bringing goods is not true to a certain extent, but the platform only said so for publicity, and in fact, the transaction volume is much less.
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Now there are more and more celebrities live streaming big goods on the Internet, such as Zhang Ting and Liu Tao, etc., the number of their live broadcasts is very amazing, with a transaction volume of hundreds of millions or more, and the reason why celebrity live streaming is so successful I think is because celebrities have their own halos, they have a lot of fans, and fans support the products they recommend.
1. Celebrities have a lot of fans, and these fans will support the products recommended by celebrities. Behind every star there is a group of fans, most of them, the number of celebrity fans is as little as hundreds of thousands, as many as millions, or even tens of millions, these celebrities' fans are very loyal to the stars, and the words and deeds of the stars will be very concerned, for example, celebrities endorse a product fans they will buy, and they will support the products recommended by celebrities. Therefore, the reason why celebrity live streaming can be so successful is because they have a lot of fans behind them to support them.
Second, many people feel that the quality of the products recommended by celebrities is guaranteed, so they will buy the products they recommend. Many people believe in celebrities, believe in the character of celebrities, and believe that the products recommended by celebrities are of high quality and low price, many people think that the products recommended by celebrities will not be problematic, and even think that the products recommended by celebrities are better than other products, and they will buy the products recommended by celebrities in the trust of celebrities, which is also the reason why celebrity live streaming can be so successful.
Third, the products of celebrity live broadcast are complete and have discounts, which is also the reason why they can be so successful in bringing goods after the live broadcast early. On the other hand, celebrities will give some discounts when they bring goods in live broadcasts, such as coupons, and there are many types of recommended products, most of which are necessary for people in their lives, plus the charm of the stars themselves, so the products they recommend are very popular.
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Because Liu Tao is a big-name star and has a lot of fans, The star effect is very strong, so when Liu Tao brings the goods, he can reach 100 million sales in one night, the star itself has a high popularity, with a lot of fans, so once the live broadcast, it can quickly absorb a large number of personnel in a short period of time, the greater the fame of a star, the more sales will be when bringing goods, maybe the popularity of these stars is the most critical point is that ordinary Internet celebrities have no way to reach the height, Liu Tao was able to achieve such sales overnight, which shows how strong Liu Tao's popularity is.
Now the public has their favorite stars, and they are also very recognized for the goods sold by celebrities, so now many big-name businesses will look for celebrity endorsements, mainly because there are celebrity endorsements, which can make these products more popular, thereby driving product sales, and the products sold by celebrities are more quality-guaranteed, through live broadcast to buy things, it can very simple to meet the needs of consumers to choose goods online, coupled with the recommendation of their favorite stars, it will make it very easy for more people to contact these products, so it is said that big-name stars are used to bring goods, It's totally a very good way.
Liu Tao can be said to be a first-line star, presenting us with a lot of excellent TV series, whether it is singing or dancing, it is very good, and the goods are also first-class, so it can be said that Liu Tao is an all-round talent.
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The reason why celebrities are so strong is mainly because they have accumulated a lot of fans, so there will be many fans who will buy a lot of things when they watch their live broadcasts.
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First of all, the audience base is good, the national degree is high, and people are more likely to trust their recommendations. Secondly, the products in the live broadcast room will be more favorable, so the sales will be greater.
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The reason why celebrities bring strong goods is because they are famous and have a strong fan base, and there are fans who buy them as soon as they broadcast live.
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Celebrities are not only well-known to the public, but they are also more influential among the anchors who bring goods, and people are more willing to believe in the products they bring, so their value is very high.
1. Choose the right time to start broadcasting.
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