What do you learn about live streaming?

The content to be learned in live streaming is more comprehensive, such as:

Second, live broadcast sales, you must learn the relevant skills of live broadcasting, the skills that can keep people in the live broadcast room, and product marketing skills, after all, the anchor who can't sell goods is not a good content creator.

Third, live broadcast drainage, live broadcast at the same time, it is also necessary to carry out paid promotion to increase the popularity of the live broadcast room and improve the ranking of the live broadcast room.

1. Determine the platform for live streaming.

Now the platforms that can afford live streaming traffic are none other than **, JD.com, Douyin, Kuaishou, and Pinduoduo.

2. About the products and sources of live streaming.

The category and category of the product must be stable.

If you are a store or manufacturer in the clothing industry, then the live broadcast content must be related to clothing.

3. Complete the equipment used for live broadcasting.

If you want to do a good job, you must first sharpen your tools, a full set of live broadcast equipment, professional or not, whether the effect is good or not, it all depends on your investment and the guidance of professional people, generally a set of live broadcast equipment, ranging from 1000 to tens of thousands (depending on the industry and budget).

The live broadcast device is a full set of live broadcast equipment, which generally has the following:

Microphone sound card.

Camera lights.

Brackets, cables, wifi and other accessories.

Different industries have different requirements for live streaming equipment. For example, the live broadcast of clothing has very high requirements for lights and cameras, and the number is also large; For the live broadcast of jewelry and cultural toys, the requirements for the venue are generally low.

In terms of equipment, there are many types, brands, and models of microphones and sound cards, which require professional guidance and matching; Lights include chandeliers, fill lights, contour lights, etc., which also need to be used under the guidance of professionals.

Fourth, do a good job of preparing for the live broadcast.

The first three points of this article can be done by almost qualified live broadcast store anchors with goods, and the difference in ability between stores and stores, anchors and anchors is reflected in the fourth point.

1. Do a good job of previewing and attracting new users before the live broadcast.

2. Think about the line copywriting and live broadcast process.

3. Relevant commodities and equipment must be prepared.

4. Learn from peers and other excellent live broadcasts.

Answer Hello landlord! Live streaming is a hot topic in the current industry, and if you want to do a good job, you need to determine the broadcast content in combination with the needs of users, so that users can be attracted by the products sold and have the desire to buy. The funds consumed by live streaming also need to be calculated in advance, so as to finalize the way to start broadcasting, whether to cooperate with celebrities, Internet celebrities, etc., or to independently lead the team to start broadcasting and selling products.

It is also necessary to pay attention to the gameplay of live streaming, as interesting interactive links can increase the intimacy with users and shorten the distance between users, which is very effective in converting users into fans. At the same time, live streaming also needs to set up interest points, combined with activities such as seckills to allow users to take the initiative to stay and place orders in the live broadcast room, and follow the principle of "only when there is a stay, there can be conversion".

The selection of products during live broadcast is also very particular, and the products can be determined through the three steps of "fixed, selected, and refined" to create a popular model. "Fixed" refers to determining whether the selection is drainage, welfare, profit, and cannon fodder; "Selection" refers to the selection of products around the five factors of pricing, demand, appearance, quality and function; "Fine" refers to further refining the selection of products from the three dimensions of customer unit price, conversion rate and profit margin.

Ask a question how to find a planner to make a live broadcast plan.

The answer is first to determine the theme of the live broadcast; the second is to determine the anchor and guests; the third is to develop a promotion plan; The fourth is to confirm the live broadcast equipment; The fifth is the early commissioning of the equipment; The sixth is to ensure that the live broadcast process is smooth; The seventh is to do a good job of summarizing on-site activities. In addition to accurate user targeting and event content planning, there are many things that can be done for a successful commercial live event.

1. Determine the theme of the live broadcast.

If a company only wants to increase sales, it will direct the theme of the live broadcast in the direction of selling goods to attract users to buy immediately. If the purpose of the company is to increase the company's visibility and brand influence through live broadcast, then the topic of the live broadcast should be broader and, most importantly, have far-reaching meaning.

2. Determine the anchor and guests.

According to the needs and cost investment of the enterprise, choose the right anchorage. The main points of the selection of anchors include: appearance, professionalism, adaptability, etc., as well as on-site experience, product categories sold on site, the number of fans on each platform, the consumption power of fans, etc., and it is best for guests to choose some well-known or authoritative figures in the industry.

Third, it is to formulate a promotion plan.

In the early stage of the live broadcast, it is necessary to warm up the event to a certain extent, and promote the corresponding commercial posters and live broadcast benefits to the audience in advance.

Fourth, it is to confirm the live broadcast equipment.

Fifth, the equipment is debugged in advance.

Using professional equipment, the buttons are dense, the lines are tangled, and the operation is complicated is a headache, so it is necessary to debug the equipment in advance to avoid unnecessary troubles in the live broadcast.

Sixth, it is to ensure the smooth live broadcast process.

During the live broadcast, personnel outside the venue should always pay attention to the live broadcast, pay attention to whether the live broadcast picture or sound is normal, and communicate in time if there is a signal problem. The switching of the position screen should be soft, otherwise it is easy to cause poor on-site picture effect and poor audience experience.

Clause. 7. Do a good job of summarizing on-site activities.

1 3 Step by Step Reading.

1. Profound contagion.

The so-called appeal refers to the fact that our live broadcast should create a good user experience, so that the audience can identify with us, and thus recognize the value of the product.

In the live broadcast, sound is a very important way for us to express our hearts, and to deepen the appeal, we must first make a fuss about the voice, speech speed, and intonation.

The correct use of voice and intonation can convey information to the audience more efficiently and make it easier for the audience to accept and understand.

In terms of speaking speed, we need to keep the speaking speed at a normal speed of about 130 words, fast when it should be fast, and slow when it should be slow, so that our live broadcast can be suppressed and not boring.

In order to be more contagious, we also need to learn how to use body language. Specifically, there are the following two aspects:

1.Gestures: The right combination of gestures and language can reflect the clarity of our thinking and allow for better interaction with the audience.

2.Eyes: The eyes are the windows to the soul, and the audience can see your sincerity, confidence, reliability and other qualities from your eyes, so that they will trust you more.

How can I do a good job of live streaming? Every step is crucial, and these two core points must be mastered.

If you want to do a good job in live broadcasting, you can refer to live broadcasting, the king of popularity, Li Jiaqi, what he has done is too classic. Learn from him, he is a role model.

Live streaming must be advertised in advance! Be sure to hit the ads everywhere, otherwise, there will be basically no one when you wait for the broadcast, if there is no one, it will be very embarrassing, and there will be fewer people to buy, or even no one to buy.

First of all, you have to become a trusted person for your fans, and then you must try it yourself in the selection of products, which can ensure the quality of the product, otherwise it will affect your status in the minds of fans. Then it is necessary to often engage in some activities to increase the adhesion of fans.

First of all, the quality of the goods should be good, secondly, the first quantity should be large during the live broadcast, and finally the delivery speed and after-sales service should be good.

I think it should have a certain popularity, something reliable and practical, and relatively cheap.

I have now transferred the physical store to online, and I am not very good at live broadcasting, but fortunately, I know Yang Chuangshi, and after reading his book, I have benefited a lot, a full set of training and guidance!

Occasional jokes and questions increase the softness of the live broadcast, don't let users come in and can't watch it, the tone of the live broadcast needs to be relatively soft, not too much, it will affect the quality of the live broadcast The quality, credibility, and discount of the products on the shelves each time.

In the process of bargaining with merchants, let users know that you can do what they want to do but can't do for them, pay more attention to the messages sent by users on the screen, and reply selectively, so as not to let users think that you are a big coffee.

Don't go it alone, find an Internet celebrity company to sign a contract with you, the advantage is that someone teaches and someone leads, and it is difficult to play alone now.

Summary. Hello, according to the inquiry: there are mainly two ways to learn.

The first is to join the work of related industries, learn and grow in the work, this is the fastest growth, what problems to ask, find colleagues to solve problems;

The second is to master some theoretical knowledge by self-study of various materials, and then explore by yourself, such as: Brother Xuan's information station, which is related to some live broadcasting. and Ryan Live Business School, this is a training class.

Hello, according to the inquiry: there are mainly two ways to learn. The first is to join the work of related industries, Yunming learns and grows in the work, this is the fastest growth, what problems to ask, and find colleagues to solve problems; The second is to master some theoretical knowledge by self-study of various materials, and then explore by yourself, such as:

Brother Xuan's empty book information station is all about some live broadcast related knowledge. and Ruien Live Business School, this Douhong is a training class.

It is possible to learn on the web. Skills: 1. Interactive speech.

Find the slippery information in advance, that is, the preparations to be made before the broadcast mentioned earlier. You can prepare more live broadcast skills Liang Heng, how to let others pay attention to the anchor and the like, or who swipes gifts to say that they wish good health and prosperous business, and say more nice things. 2. The anchor's mouth is sweet.

can have something to say, can coax fans to be happy, and can willingly brush gifts. As long as you have a sweet mouth and can talk or something, you will definitely be willing to talk to you, and if you really treat him as a friend, you will also be given a gift.

Online courses, training companies, friends, etc. 1. Live broadcast sales have a very big advantage in professional services, and it is precisely because of this advantage that live broadcast can successfully bring goods. With the rise of live broadcast sales, a group of professional Internet celebrity anchors have appeared in various fields, and it can be said that live broadcasts have made these anchors successful, and it can also be said that these professional anchors have boosted the development of live broadcast sales.

2. The decisive factor of e-commerce live broadcast, the key factor of truly lasting delivery, is **. E-commerce live broadcast should choose products at the right price. Each live broadcast room has its own **range, and those that are too low** or too ** will not be sold.

The products that can be selected are all suitable for fans in the live broadcast room. 3. E-commerce live broadcast has formed a complete set of playing methods. From anchor packaging, to product selection and pricing, to fan maintenance, to event planning, to after-sales processing, etc., it is a complete set of processes.

There is no streamer who fights alone, or it is impossible for a streamer to survive alone. Every anchor who is standing tall sells goods, there is an efficient company behind the search and judgment to provide support. <>

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