What is the outlook for the e commerce industry of eyewear? What is the biggest bottleneck at the mo

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

The common problem of e-commerce is after-sales problems.

Analysis of the reasons for the profiteering of glasses:

The cost of glasses is very low compared to the selling price.

In Danyang, the hometown of Chinese glasses, the "memory alloy frame" is 11 yuan per pair, the "fashion alloy frame" is 16 yuan per pair, and the "plate frame" is 16 yuan per pair, the most expensive of which is the pure titanium glasses frame, which is only 60 yuan per pair. But as soon as they entered the sales store, the value of these spectacle frames skyrocketed, increasing by 10 times, or even 50 times.

The technical threshold is not high: the glasses fitting process only takes 10 minutes.

The actual processing time of the glasses is much shorter than the time claimed by the clerk, and some only take 10 minutes. The reason for making customers wait for a few days is that unified delivery and processing can save production time and machine loss costs in general.

In Beijing, the refractive index coated lens, on the merchant's ** list, is generally about 300 yuan, the refractive index, the lens is about 600 yuan, and the refractive index, the lens price is about 800 yuan.

In Danyang, Jiangsu, the most common and most equipped refractive index plus green film resin lenses, the wholesale price of each pair is only 8 yuan. **Plastic lenses for film are $19 per pair, and aspherical resin spectacle lenses with refractive index are $21 per pair.

The profits in the production process are not high, and the windfall profits are in the retail stores. Optical stores are 10 times the factory price on the basis of 26 yuan to sell to the optical store for 260 yuan, the unspoken rule is like this, the lowest sales price is 10 times the price, some stores 15 to 20 times.

Because a pair of glasses has changed several hands from the manufacturer to the customer, the price is high. It has always been said that glasses are a profiteering industry, but the profiteering is not on the factory side, the factory profit is very thin, and the profits are in the retail store.

Eyewear industry prospect analysis:

According to the "2013-2017 China Eyewear Market Survey Report" released by Shangpu Consulting, China's eyewear market has certain development potential.

The gradient of eyewear products will be more obvious, and civilian glasses may become the norm. In the future, the domestic consumption demand for glasses will change from a single consumer demand to a diversified and personalized consumer demand.

At the same time, eyewear products that are closely integrated with technology may become popular. Glasses companies should change the production structure of products, build glasses brands, improve the core competitiveness of enterprises, and then occupy a dominant position in the entire market.

The main thing is to make huge profits, you want to sell it cheaper, I change it every six months, and now it sells expensively, I only change it once every two years. Can't you make small profits but sell quickly?

I want to say that in my small county, I feel that the glasses industry is indeed profitable. The school has a unified physical examination every year, and the other items are doctors, and the eyesight is measured by the optical store, of course, I admit that they are more professional, and then everyone goes to the store to get glasses. Of course, the news in small places is blocked, and there are many glasses that take several years to change a pair, and the sales are too cheap, and I don't think the optical store can survive.

Just looking at a pair of spectacle frames for a few hundred yuan is indeed a huge profit, but how many pairs can a store sell in a month? Buying less is definitely a loss of money. For example, if a pair of glasses has 6 colors, and 10 pairs of one color can be sold, only 3 colors can be sold in the end, and the rest cannot be bought, so the cost of purchase will be doubled.

The margins of lenses are even higher, and there is basically no inventory. The ex-factory price of ordinary material glasses ranges from 30-70, some are higher, some are lower, and the quality is needless to say. **High***.

Now many optical factories are dying. Manufacturers are getting less and less profitable. Many factories have closed down.

The era of profiteering of glasses is not as good as before, and the development of e-commerce is fast and low. Friends who open optical stores should be cautious.

If it is 80 yuan of glasses, you have worn it for three years, I suggest that you quickly throw it in the trash can You think about it, people open a store, the rent is required, the labor cost is required, the processing fee is required (a pair of about 20 yuan), and you are equipped with a glasses case and cloth (yuan - 3 yuan), so the cost of your glasses materials is 20 yuan, don't think that you have earned, there is no wrong sale, only the wrong one.

It is estimated that your lenses are ten yuan, if it is spherical, forget it, if it is aspherical, then I dare to guarantee that it must be those cottage factories, it is estimated that it is some secondary raw material, ** material, waste materials. The resin raw materials used to make lenses are basically imported raw materials for some brands, there are more in South Korea, and the best ones are small Japanese, you must know that most of the plastic wrap raw materials used in our homes are imported.

Although you have been wearing them for three years, if you buy better glasses, such as imported Essilor, you will know how bad you are wearing them, and you will know if you have used good things, and you can also try Zeiss, but it is more expensive than Essilor.

Glass plus mirror sockets, do you think you can not make huge profits?

No matter how profitable the traditional industry is, in the era of new retail will tend to be flattened, and the direct dialogue between the factory and the terminal is becoming more and more possible, compared to the online profiteering industry is more promising, don't ask me what these profiteering industries are, they are all written in the whale swallowing diary.

There must be a profit for glasses, but now there is rent, labor, machinery, transfer fees, and malicious competition among peers, and some optical stores do not enter a customer for a week, and the most important thing is that someone has to match glasses! If there are five or six people a day to buy What is not profitable I am now an optical store processing and production master I have been working for four years Although I have not opened it, I basically know a rough idea of my store A little bit of a location Three or four days do not come in a person Optical store is not better than before Now the competition is too fierce The better location is fiercely competitive The rent is expensive to die Almost the location Two or three days No one enters!

The impact of cross-border e-commerce on China's glasses industry is mainly reflected in the following aspects:

1.Intensified market competition: With the rapid development of cross-border e-commerce, the speed of foreign brand products entering the domestic market has accelerated, which has formed a huge competitive pressure on the domestic glasses industry. Domestic companies need to respond to competition by improving product quality and reducing costs.

2.Consumption upgrading: With the improvement of the economic level and the continuous improvement of people's living standards, consumers have higher and higher requirements for glasses products.

High-quality, distinctive and innovative products on cross-border e-commerce platforms are more likely to attract the attention and recognition of consumers, and promote the process of consumption upgrading.

3.**Chain upgrade: cross-border e-commerce platform can provide more convenient, fast and safe procurement channels, for domestic glasses enterprises, through the cross-border e-commerce platform to integrate global high-quality business resources, further improve product quality, reduce procurement costs, improve the efficiency and reliability of the chain.

4.Brand building: The international characteristics of cross-border e-commerce platforms provide an opportunity for domestic eyewear companies to display their brand image and promote brand culture, which is conducive to the international promotion and construction of brands.

5.Policy environment optimization: In recent years, the State Department has adopted a series of policies and measures to promote the development and standardization of the cross-border e-commerce industry, which will further improve the transparency and standardization of enterprises and create a better development environment for enterprises.

The prospect is good, according to the prospective industry research institute "2016-2021 China glasses industry market prospect and investment analysis report" shows that at present, there are about 60,000 glasses retail stores in China, about 10,000 glasses retail enterprises, with total annual sales of about 56 billion yuan, plus market terminal sales of about 5 billion yuan, e-commerce sales of about 6 billion yuan, then, the annual sales of the entire glasses retail market should be more than 67 billion yuan. Among them, eyewear e-commerce accounts for only about 9% of total sales.

First of all, the e-commerce based on the Internet has not fundamentally changed the current situation of domestic consumers' demand for glasses. In the face of a huge population base, e-commerce and traditional eyewear retail enterprises together are far from meeting people's demand for convenient glasses services, and the potential of the glasses consumer market is still huge.

Secondly, the impact of e-commerce on traditional eyewear retail enterprises does not come from the grabbing of market share. On the contrary, in a deeper sense, the spread of the Internet may also accelerate consumers' awareness of glasses and make glasses consumption more active. In addition, we can also see that the e-commerce model has great potential in the future market.

Finally, the biggest impact of the Internet on traditional eyewear retail enterprises is the transparency of products. Driving down product margins and providing more cost-effective products is the key point that really touches the nerves of brick-and-mortar retail enterprises.

It should be okay, the key is that the customer can't see the actual situation of the goods.

I think glasses is a marginal discipline that is compatible with multiple disciplines such as light mountain typology, medicine, aesthetics, and materials. It takes a group of specialized talents to do it.

And now the eyewear market has shifted from a violent industry to a low-profit industry. And due to the improvement of people's awareness, the requirements for the professionalism of optical stores are getting higher and higher, so small and medium-sized optical stores cannot withstand the test of the market and have "closed their doors". Yard splitting.

And now there is a lack of an effective business alliance between domestic optical stores, resulting in many businesses focusing on the first war, resulting in a vicious circle.

After its entry into the WTO, many foreign optical stores will also come recently, and the market competition will become more intense.

I believe that the way out for optical stores lies in having a high degree of professionalism, high-quality service and a good marketing strategy in order to be invincible in the market.

It is often said that glasses are very profitable, and it is very depressing to make glasses.

Those who have been in contact with commercial operations, all know the difficulties of business operations now, rent, labor expenses are placed there, a bottle of water, from wholesale to retail have doubled profits, glasses products are different from general commodities, which should be optometry, processing, assembly, the technical requirements of personnel, obviously higher than the general shopping mall salesman, plus a large number of equipment investment, every year the equipment testing is needed to support the funds, the state to ensure the quality of glasses products, the implementation of the production license system, the production license processing, Every year, the sampling inspection of products and the inspection of various documents are the reality that every regular optical store has to face, which requires a lot of manpower, material and financial resources to support. Now a slightly more complicated key on the side of the road costs 30-50 yuan, and a pair of glasses is only 100 yuan, I really don't know where the huge profits come from.

It is true that there is indeed a certain profit from the comparison of the purchase price and the sales price of spectacle frames and spectacle lenses, but what is the proportion of clothing, shoes and hats? Not to mention jewelry, cosmetics, health products.

Of course, the optical store should provide everyone with qualified quality, but cheap goods, but the store always has to make money, and now the optical store is closed is not a few, if there is really a profiteering, I think why not everyone also work hard, but also participate in this "profiteering" industry?

As you said, several of them have been withdrawn, and it is still not easy to do it.