How to promote the project online. How to promote online?

Promoting the project online, this one is very simple. The premise of promotion: first of all, the positioning of the product, which target groups your products are aimed at, the age of the target group, what kind of platform they often go to**, search, etc.

This can continue to position the next link: the selection of promotion platforms. This is also very important.

Now there are many promotion platforms that are well-known and influential. The number of users is also hundreds of millions. However, the first thing is to find a platform that matches your product, which can lay a good foundation for the improvement of conversion rate in the future.

Finally, there's the budget. If there is no budget, all the upfront work is meaningless. How long is the budget better, you can have more choices, and you can have a smaller budget, such as a few, a dozen such budgets, you can also promote it through 360, for example.

There are a variety of factors and channels to consider when promoting online, and here are some common ones:

The above are some common ways to promote the first paragraph of the online reputation, and the specific choice needs to be decided according to the characteristics of the product or service, the specific consumption of the target user, and the budget and other factors.

PR Resource Network is proud to answer your questions:

1.SEO optimization.

SEO refers to the use of search engine rules to improve the organic ranking of ** in search engines, so as to get more free traffic. SEO optimization is more accurate and low-cost, but the disadvantage is that the timeliness is slow, and it requires certain optimization skills or a certain amount of investment.

2. sem

SEM search engine marketing, i.e. PPC, is a paid form of promotion. In the search results of other search engines, we will find that some information is marked with the word "advertisement" at the end, which is the information that the customer is waiting for the platform to open an account. This method has a low technical threshold, can achieve fast ranking and very good results, and the disadvantage is that it requires a lot of investment!

3.B2B promotion.

For example, Alibaba, HC, Global Machinery Network, etc., we only need to register a member on each B2B platform to release product information, the advantage is that there are many B2B platforms, good weight, and good release effect.

4.Blog and microblog promotion.

5.Social media promotion.

6.Self-promotion.

7.Q&A promotion.

8.Community outreach.

For example, Tieba, Tianya Forum, Cat Flutter and so on. This kind of promotion method has a low cost, but it is easy to be deleted by the system, and now the forums have the function of automatically identifying ads, and these platforms need to work the article, and they must be soft enough to ensure survival.

9.Advertorial promotion.

This is basically a must-do project for enterprises, mainly to pass on the company's advertorials and business information through the company, with the advantages of high authority, low cost, high quality, long survival time, and good collection. The downside is that you can't interact with readers in real-time, and conversions are difficult to monitor.

Including Youku, iQiyi, Tencent, Tudou and other long-term promotion methods and Douyin, Kuaishou and other short-term promotion methods, flexible and convenient, easy to accumulate customers on it, but not easy to attract fans, you need to have a certain amount of creativity and ability.