What operational experience should Chinese fast food learn from KFC and McDonald s

Differences in business models:

KFC: Localization strategy - follow the local customs, KFC is modified according to Chinese dining habits.

It's just that the products sold are slightly different, and the sales methods are different for different groups of people in different countries.

When it comes to fast food, what we can think of is KFC and McDonald's, now McDonald's and KFC have appeared in many cities, and McDonald's and KFC are the leaders of fast food, many users have different evaluations of them, some praise and some disparagement, but many people are not clear about the gap between McDonald's and KFC, so let's discuss it today. <>

McDonald's and KFC both sell the same fast food, such as hamburgers, fries, fried chicken, etc., and McDonald's and KFC are also very similar to the people who are on sale, mainly to provide better service to users, but also to allow customers to have certain eating habits, and the food provided also has a certain nutritional value, which is also the concept of fast food launched by McDonald's and KFC, but they have a certain practical gap. <>

Although McDonald's and KFC have the same variety of food on the surface, in fact, McDonald's and KFC were founded at different times, McDonald's was founded in Chicago, KFC, founded in Kentucky, and McDonald's and KFC are also sold with different focuses, KFC is mainly chicken-based, while McDonald's focuses on hamburgers. <>

There will also be a gap between McDonald's and KFC, because the food in KFC is higher than the food at McDonald's, whether it is a hamburger or fried chicken, KFC is about a dollar higher than McDonald's, but in any case, KFC's annual income is also very high, many people think that although KFC is more expensive than McDonald's for one or two dollars, KFC tastes better than McDonald's, but different people have different opinions. <>

The service attitude of the clerk in KFC and McDonald's is also different, because the attitude of the waiter can determine the culture of a company. It has been reported in the news that McDonald's employees have problems such as poor service attitude, and McDonald's employees will also have poor service attitude. So if you look at the service attitude, KFC is better than McDonald's.

There is also a very big gap between McDonald's and KFC, because McDonald's already has more than 30,000 stores in the country, while KFC only has 15,000 stores in the country, so this is also the gap between McDonald's and KFC, and the turnover gap between McDonald's and KFC will also be very large, because KFC is slightly worse than McDonald's. Although KFC is more well-known than McDonald's in China, KFC is not as good as McDonald's in the world.

First of all, from the perspective of the speed of product upgrading, KFC is much faster than McDonald's. Because KFC will launch a new product in about -2-3 months on average, even if the taste of the new product may not be satisfactory, the launch of the new product will attract the interest of consumers to a certain extent. Compared with KFC, McDonald's will update its products much slower, and basically the best-selling products are all classic products.

Secondly, KFC will also use the fan effect of celebrities to hire celebrities as spokespersons, which can also broaden its popularity and increase the sales of products to a certain extent. However, McDonald's basically has never hired celebrities as spokespersons, and basically uses Ronald McDonald as the brand image.

McDonald's was founded in 1955, KFC was founded in 1952, and the market size is also different, McDonald's is a global multinational chain, and KFC is an American multinational chain restaurant.

There is still a very big gap, after all, the gap between McDonald's and KFC is still very obvious, and KFC is now loved by many young men and women, especially the food inside, the taste is very good overall.

<>Currently, KFC has two franchise models in China. One is called the "Xi'an model" and the other is called the "Changzhou model".

Features of both modes:

Xi'an model: buy out the right to operate a certain area. This model has very high requirements for franchisees, not only to have strong financial strength, but also to be very familiar with the market where the store is located, in addition to being familiar with the business philosophy and policies of KFC, so as to better explore new markets.

Under this model, the franchisee's ability to use plays a decisive role.

Changzhou model: the franchisee invests in the purchase of a fast food restaurant that is in operation and has begun to make a profit, and the franchisee does not have to start from scratch, and can quickly integrate into the operation system of KFC, which greatly improves the chances of success of the franchisee. At present, this "Changzhou model" is widely used in China.

History of KFC:

KFC is one of the multinational restaurant chains in the United States, and the world's second largest fast food and largest fried chicken chain. Founded in 1952 by the founder Colonel Harland Sanders, it mainly focuses on high-calorie fast food such as fried chicken, burgers, fries, rice bowls, egg tarts, and soft drinks.

KFC is a subsidiary of Yum China Holdings **** (hereinafter referred to as "Yum China"), which is a yum! brandsA franchisee in Chinese mainland with the exclusive rights to operate the KFC brand in Chinese mainland.

KFC has formed a strategic alliance with PepsiCo to sell carbonated beverages provided by PepsiCo on a regular basis. In June 2017, KFC ranked 81st in the "2017 Brandz Top 100 Most Valuable Global Brands" announcement.

As of 17 February 2018, most KFC outlets in the UK remain closed. Of the 900 local stores, 562 were still closed as of February 20, and the number of stores that closed on the evening of February 18 peaked at 646.

KFC slogan:

Life is so delicate", "enjoy KFC".

The development of KFC in China:

KFC has been in China for 30 years. KFC's 30 years in China is 30 years of "being based in China and integrating into life".

Over the past 30 years, KFC has been working hard to explore and give back considerate services to the majority of Chinese consumers.

Today, KFC China has opened more than 5,300 chain restaurants in more than 1,000 cities and towns, covering all provinces, municipalities and autonomous regions in Chinese mainland.

KFC came to China in 1987 and opened its first restaurant in Qianmen, Beijing.

By June 2010, KFC had opened its 3,000th restaurant in Shanghai.

In September 2012, the 4,000th restaurant opened in Dalian, tripling the number of openings.

Differences in business models:

McDonald's: Globalization strategy - more inclined to strategic business adjustment.

KFC: Localization strategy - follow the local customs.

1 McDonald's: With the appeal of being young and lively, we hope to provide a light dining environment.

McDonald's adheres to the business principles of "quality, service, cleanliness and value for money", and adheres to the concept of establishing a sound food network system and human resource management and training system in China, and should develop together, progress and prosperity with the local community. 2 KFC: Positioned as "consumption of family members", it provides a warm and reunited dining atmosphere for a family.

KFC is based on the local McDonald's lack of innovation, on the one hand, the reason why KFC can maintain a rapid development momentum in China is that it is mature and perfect management and brand management, KFC not only has many self-operated restaurants in China, but also has developed a lot of franchised restaurants, which allows KFC to maintain a relatively fast speed in the development of chain stores in second- and third-tier cities; On the other hand, after KFC entered the Chinese market, with the deepening of its understanding of Chinese consumers, it also stepped up the pace of localization, and they launched a series of new products according to the tastes of Chinese consumers. Although some of these products were not successful, it can be seen that KFC is determined to integrate into Chinese food culture.

I don't know much, but I know a few of them, and I hope it can help you. McDonald's is the first restaurant in the form of fast food in China, and the first one to appear in Beijing. The main business is burgers, and there are snacks such as fries and cola.

Do not expand new types of styles such as rice. The number of stores in the country is not large, and the development is very limited.

KFC entered the Chinese market in the last two years of McDonald's. His development is relatively rapid, there are branches in large and medium-sized cities across the country, and the main food styles are more, and the development is more tense.

Hello. 1.KFC, including fast-food brands such as McDonald's, is growing through franchises.

2.The franchisee pays the brand franchise fee, the larger the brand, the higher the cost, like the domestic brand may be about 8w if it is smaller, and about 18w if it is slightly larger. There are hundreds of thousands or millions of KFC, which is also related to the investment of brand owners and store locations.

This is the first aspect in which fast food brands earn profits.

3.Provide guidance on opening a store in the early stage, including the selection of this site, decoration, etc., and guidance on equipment and management operations in the later stage, and charge fees, which is the second aspect of making money.

4.The raw materials of the product. Most of the raw materials may have been purchased by Sen Chunchang through the realization of Bensen Rudi, but for some confidentiality, or the quality of domestic standards is not up to standard, or more special raw materials, it is still necessary to purchase from the brand headquarters, which is the third aspect of making money.

5.Some fast food brands such as KFC are not all franchised, but also operate their own. If the land price of the location it operates appreciates, it can make several times the profit by selling the land, which is a bit like flipping a house. But the premise is that the store buys it yourself.

That's pretty much it.,Pure hand-to-hand fighting.,Big brother adds a little bit of points.。 We can talk about it again.