What is the current trend of online marketing?

The changes are conceived in the embryo of time.

In fact, the concept of network marketing has not changed, what has changed is that you have not adapted to the times and used the development of the perspective to look at this problem. Essentially, network marketing is the use of all Internet means to achieve marketing goals. That is to say, network marketing in a broad sense includes various forms of network applications, so it can include mobile Internet and PC Internet.

Traditional BBS, forums, post bars, portals, and news sources are counted as PC Internet, so Weibo, WeChat, and Toutiao can be counted as mobile Internet. So what is changing that makes us feel that it is getting harder and harder to do online marketing?

In the past, we focused on search engines for marketing, but the rise of the mobile Internet has seriously impacted the status of traditional search engines? Why? Because users use search engines less frequently, this is also a very important reason why the SEM bidding market and the SEO optimization market are shrinking.

The opportunity for users to obtain information has increased, and they can be found in Toutiao and WeChat, which is not necessarily on it. Therefore, the current network marketing is transforming, forcing us people to transform. So is it possible that search engines will disappear in the future?

In 2010, the usage rate of search engines surpassed that of the Internet for the first time, becoming the largest application for netizens. The use rate of search engines has reached 100 million users. In today's rapid expansion of Internet information, the status of traditional portals has declined, and search, as the engine of Internet development, is increasingly showing its "new portal" characteristics.

In the details of search engines, the trend of refinement has begun to become prominent. The growth of web search services, which have long led the search service category, has been sluggish, while the search service of various segments has continued to rise, among which, ** search, other vertical search, and map search have performed eye-catching. The development of search service refinement is a reflection of the increasingly diverse, in-depth and professional search needs of Chinese netizens.

At the same time, it is worth paying attention to the shopping search engine in the context of the development of e-commerce. For example, the independent search engine "Yitao.com" under **.com provides the whole network commodity search technology for the current hot e-commerce market. Shopping search takes on the role of "shopping guide" who helps users pick out the products they want from so many ** and products.

Second, Weibo makes efforts in micro-marketing.

In 2010, the number of microblog users in China reached 63.11 million, accounting for 63.11 million netizens. When Tencent and Sina Weibo made efforts to strive for the current Weibo leadership, Zhang Chaoyang released cruel words and did not cap on Weibo marketing, so Sohu officially announced in the second half of 2010 that he would join the war circle. Weibo has been well deserved, and it has almost become a battleground for soldiers.

As the maturity of Weibo itself, we can foresee that micro-marketing based on Weibo will become the focus of the next step.

After a successful breakthrough in 2008 and continuous development in 2009, the best marketing achieved the best growth in 2010. At the same time, with the continuous deepening of the integration of the three networks, the network is penetrating into the traditional TV terminals, mobile phones and other mobile terminals, and gradually showing strong power. **Marketing has also become an increasingly important part of integrated marketing communication, and has been paid attention to by more and more people in the industry.

As an important part of integrated marketing communication, marketing plays two roles: compared with traditional TV, marketing is a good supplement and extension; Compared with the new field, marketing is a good platform to display advertising.

Fourth, word-of-mouth marketing, start a green journey.

In September 2009, the monthly coverage of the community exceeded 2 billion, and the community has also become one of the important channels for netizens to seek information before shopping, which undoubtedly plays a good role in promoting the number and stickiness of community users. As a result, community word-of-mouth marketing has developed rapidly.

In June 2010, China's Internet completed a historic leap, and the traffic of user-generated content exceeded the traffic of professionally produced content, with the former accounting for the proportion of page views in the total Internet traffic, and the latter was. The traffic share of forums, blogs, SNS, Q&A and other applications exceeds that of the total smile in key areas such as news, search, e-commerce, etc., and users create networks, officially surpassing.

There is still a huge space for the development of network marketing.

There is no doubt that as the hottest marketing method at present, network marketing has become the first choice for many enterprises in the process of promoting cautious closure. As far as the current development is concerned, the form of network marketing has also developed from a single marketing model at the beginning of development to a wide variety of marketing models. Press releases, forums, Q&A to Weibo, WeChat, and even Douyin, Weishi and other small ** have begun to flourish, although network marketing has existed for a long time, but from the perspective of development space, it is still very broad.

The challenge of the development of online marketing has comeWith the flood of information on the Internet, more and more negative information has begun to be transmitted online. Many enterprises and netizens take advantage of the convenience of online marketing to create all kinds of rumors and false information on the Internet, which seriously affects the quality and reputation of formal online marketing. When fake followers and fake data start flooding the Internet, people's trust in online marketing has been greatly reduced.

Therefore, how to overcome these difficulties will be the biggest challenge of network marketing in the new era.

The development of network marketing will produce a huge innovation, the traditional network marketing method has been familiar to everyone, and even has been used countless times, repeated meaningless network marketing will be eliminated by the tide of the times. Enterprises need to consider using some innovative thinking to promote self-indulgence in online marketing. It is not only necessary to follow up on some of the hottest online marketing models at the moment, but also to analyze the pros and cons of these models for their own brands, and even create some new online marketing models to change from followers to creators.

Summary: The development prospects of network marketing are still very good, but the era of change and renewal of network marketing has arrived. Enterprises must correctly stand out from the fierce competition of network marketing through traffic guidance and thinking creation.

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