Is it appropriate for the catering industry to develop a small program? How do you promote the right

For the catering industry, doing mini programs usually brings the following benefits:

1. Increase traffic.

At present, the Mini Program is a project strongly supported by WeChat, so the Mini Program has a lot of entrances in WeChat, which can bring huge traffic to enterprises and merchants. Take the nearby Mini Program as an example, through this function, users can search for businesses and merchants within 5km of the vicinity. For the F&B industry, this feature makes it possible to capture customers within a 5km radius.

2. Reduce labor costs.

There are many functions that can be achieved by the catering applet, such as reservation, queuing, ordering, payment, etc. These functions can help enterprises and merchants in the catering industry improve the management efficiency of stores. At the same time, it can also reduce labor costs in certain procedures.

3. Improve user stickiness.

For the catering industry, it is hoped that customers can spend a second time, or even multiple times. Therefore, cultivating customer stickiness is a very important job. With the powerful marketing function of the Mini Program, catering companies can launch some exclusive discounts and exclusive activities for "old customers" to enhance customer viscosity.

The catering mini-program not only displays the store information on the mini-program, but also puts the entire store on the mini-program, such as providing marketing functions such as reserved seats, reserved dishes, memberships, card coupons, points, full discounts, etc., so as to improve the ability to recruit members and convert members. Help hotels easily acquire guests, accumulate members, and promote secondary consumption.

Now in the catering industry, it is also common to do small programs, and now when you go out to eat, many of them can be ordered by scanning the code.

This kind of catering applet can greatly improve its efficiency, and it is also very convenient for customers, there is no need to call the waiter at every turn, and at the same time, it can also save labor costs.

This kind of promotion, in addition to the built-in promotion of the applet (nearby applet function), can be directly promoted through the circle of friends, just like the kind of advertising words we often see in the circle of friends, which is the promotion information of the business.

Because the customers of catering and service are still mainly local, in addition to the circle of friends, you can also promote it through example, Toutiao, Douyin, etc., and you can directly implant your mini program into the promotion page.

The cost of catering mini programs varies according to the difficulty of the function, but the market is now very mature with small programs, and you have many choices.

1. Find a third-party development company: Third-party development companies generally have their own systems and developers, which are relatively cheap, generally thousands of dollars, you only need to provide information, and the others can help you solve them all, and then you can use them directly, and there are special after-sales personnel services directly if there is a problem, there are many such companies, such as Jiangsu Kejian Culture Media.

2. Find your own platform to build: Find your own platform to build this kind of more suitable for people with certain technical experience, this kind of platform you can search for a lot, such as instant applications, etc., this kind of charge is different according to the version, ** is also thousands of dollars, but you need to build it yourself, and the maintenance is also based on yourself, no certain experience and technology is not recommended.

3. Source development: Source development is relatively high, generally tens of thousands to hundreds of thousands, this kind of need to provide your own server, the source code copyright belongs to you after the source code is developed, and there will be a certain cost for later operation, unless you have a large amount of data operation in the applet, this method is recommended.

Note: At present, there are many third-party companies in the market, so pay attention to distinguishing service quality and post-maintenance.

It depends on what kind of Mini Program you make, and what are your functional requirements for Mini Program?

The first type, a set of templates, several thousand yuan. For example, one-click generation on the market, renting a small program on an annual basis, is simple and convenient to operate, and can be quickly launched. However, the Mini Program is rented and will be subject to relatively large restrictions.

The second is to purchase the source code, 1-20,000 yuan. Convenient and able to go online quickly; The most important thing is that you have your own Mini Program permanently, and you will not be subject to any constraints and restrictions, which is more advocated.

The third type, customized development, 1-10 tens of thousands, customized according to demand, ** is relatively high, but unique, and has certain benefits for operations.

At present, there are two main types of small programs for the development of catering:

Customized development type.

According to the actual needs of store operation, develop a small program suitable for yourself, for example, at present, many restaurants and bubble tea shops are following the Starbucks gift card form, and integrate some of their own brand characteristics, store marketing methods, etc., in this case, it is often necessary to clarify the needs with the technology development company to obtain the real **. The cost is generally high, mainly including technology development costs, server costs, etc.

Industry template type.

Many network companies, including some Internet companies at the head of the industry, according to the research and investigation of the catering industry, will record the general needs of the catering industry, and according to its development of the industry general version of the applet, only need to find the corresponding network company to open the background, and complete the system and the applet docking, the general catering industry applet contains the following common functions: membership, ordering, queuing, take-out, etc., detailed functions can refer to the figure below.

Didihui network focuses on one-stop new marketing services for enterprises.

The way to develop the applet is different,**It's also different,Development**is relatively low,There are applet templates suitable for all walks of life in the Woran website building platform,Free**,One-click customization,There is a primary version,Ultimate,Advanced version,The primary version can be tried for free。

How much does it cost to develop a Mini Program, it depends on what kind of Mini Program you make, and what are your requirements for the function, framework, positioning, interaction, and UI of the Mini Program?

These need to be communicated and planned with the third-party service provider in advance.

We have some templates for small programs**, you can also see if it is suitable or not.

Develop a set of small programs, ranging from tens of thousands to hundreds of thousands, listed below

The first type, the set of template applets - ** is relatively low, generally thousands to 10,000 characteristics: generally need to be charged annually. If some features can't meet your needs, you can do custom development on the basis of the template.

Compared with fully customized development, the operation is simple, convenient, low, and the development time is short, and it can be launched in about a week.

The second is to buy the source code - **medium, generally about 1-20,000.

The characteristics are: convenient, able to go online quickly; The most important thing is that you have the source code of the Mini Program forever, and you do not need to pay an annual fee. Moreover, you can use the source code to develop countless small programs without re-paying fees.

However, it is not necessarily possible to buy the right source code, if there is a suitable source code, then this method is the most cost-effective and the most secure.

The third type, customized development - ** is relatively high, generally 10,000 to 100,000 characteristics: unique, with permanent use rights, the function is customized and developed according to your requirements, and the service is more in place.

But it is relatively high, and the basic cost of the customized version ranges from tens of thousands of yuan to hundreds of thousands.

Generally, third-party service providers have the above three ways to choose.

The main steps are as follows:

1. Determine the needs.

As a business, you need to first determine the goals of the Mini Program and your own needs and the functions of the catering Mini Program, which are all factors that the enterprise must consider, for example, your goal is to make your catering Mini Program appear in nearby Mini Programs, and the functions you want for the catering Mini Program include group purchases, coupons, orders, clearing, etc., which must be planned before production, so as not to affect the operation of the Mini Program after it is launched;

2. Application. When the merchant confirms the goal and function of the catering applet, and then registers to apply for the applet on the WeChat public platform, after the catering applet is successfully registered, the appid number is automatically generated, which is unique, it is recommended that the merchant register WeChat *** at the same time as registering the applet, and then associate *** with the applet to assist in the promotion of the applet in the future;

3. Production of catering applets.

The production method of the catering mini program has its own development and finds a third-party service provider** to develop. General merchants do not have the ability to develop and produce, so here, it is recommended that merchants choose high-quality third-party service providers such as Jielu Technology, which is more time-saving, more labor-saving, and more worry-free for merchants, service providers can provide template applets and custom applets, in short, template applets are developed uniformly according to the characteristics of various industries, the development cycle is short, the online is fast (generally the fastest days), the marketing function is complete, and it can fully meet the daily business needs, ranging from thousands, For small and medium-sized enterprises, the most cost-effective, the customized version should be developed according to the specific needs of the merchant every page and every function of the applet, so the development progress is long, ranging from tens of thousands to hundreds of thousands, which is more suitable for large enterprises.

4. Submit the catering applet for review.

The methods for the development and production of catering applets are: 1. Open the WeChat applet development tool and start making a mini program, first of all, you need to build the framework of the applet, and the framework of the general takeaway applet includes the carousel of the signature dish, the search bar, the activity information, the introduction of the meal category, the menu bar, etc.; 2. After the framework is built, you can add the corresponding express content according to the section, pay attention to the section and the content to be consistent, in order to attract users more, you can add more products, or add the production process; 3. After the content is added, you can scan the code to browse to see if there is anything that needs to be adjusted and modified, if not, you can prepare to publish, you need to check the basic information before submitting it for review, and you can submit it for review after it is correct; 4. After the takeaway applet is launched, you can open the function of the nearby applet, and at the same time, you can also put the corresponding *** in the physical store to improve the user experience. For more information about how to develop catering applets, enter to see more content.

How much does it cost to develop a Mini Program in the catering industry? If the catering industry wants to develop a small program, how much can it cost? It depends on what kind of Mini Program you want, and what specific requirements you have for the function, framework, positioning interaction, and UI of the Mini Program.

Generally speaking, there are 1,000 to 100,000 to 100,000 small programs to develop, and I will introduce them one by one

1. Development methods.

1.set of templates.

Set of template applet development, this kind of ** will be relatively low, generally thousands to 10,000.

The features are: billed annually. If some of the functions of the applied template cannot meet your needs, you can continue to develop the Mini Program on the original basis, so that compared with the fully customized development of the Mini Program, the advantages are low base, low development difficulty, and short development time.

2.Purchase the source code.

Purchase source code applet development ** is medium, generally about 1-20,000.

The characteristics are: convenient, the online is very fast, the point is that you can have the mini program code all year round, and you don't have to pay on an annual basis. And you can use the source ** to develop a lot of small programs again, and you don't have to pay again.

However, the right source code is difficult to find, and if it can be found, then this way of developing a small program is the most cost-effective and cost-effective.

3.Custom development.

Custom development of small programs, this kind of ** is relatively high, about 10,000 to 100,000.

The characteristics are: you can customize the development according to your own needs, not only unique and the service is in place, but also has a permanent right to use!

2. Additional Costs.

1.Certification fees.

2..Server rental.

Although the applet is based on WeChat, it has to configure the server just like **. The cost of the server is based on the configuration and bandwidth. For a 2-core 4G dedicated server with 100G hard disk, the rental cost is about 3,000-5,000 yuan per year.