Without the big orders of ofo Mobike, are the bicycle factories still alive?

In the eyes of many bicycle industry practitioners, the bicycle industry itself does not have too high technology, the added value is relatively low, the future growth space is not large, and the circle is very small, lack of vitality, and has not attracted new capital and players for a long time, and over time has formed a closed industry。In the expansion stage of shared bicycles, there is a general demand for simple and cheap scooters, and the crazy new production lines of major factories naturally use this as a standard, which to some extent exacerbates the low-end of bicycle manufacturing. "Although the development of shared bicycles has accelerated the upgrading of the bicycle industry, high-end and branding are the main development directions of the industry in the future.

For traditional bicycle manufacturers, the arrears of some shared bicycle brands are only a matter of the moment, and in the long run, they have to reflect on the uncertain growth space of the bicycle industryHow can they find a new way out. For traditional bicycle manufacturers, the most intuitive reflection of the sharp decline in shared bicycle orders is the decline in revenue. The 2016-2018 revenue rise and fall of Shanghai Phoenix, a listed company, is the best example.

According to the prospectus of Emma Technology, on May 3, 2017, Emma Technology signed a sales contract with Mobike (Beijing) Information Technology ****, which is valid for three years. In 2017, Mobike became the largest customer of Emma Technology, with a sales amount of 34,000 yuan, accounting for the total revenue of the year. In terms of sales, the sales brought by Mobike to Emma Technology are 10,000 yuan more than the sales of Shanghai Zhiqi electric vehicles, the second largest customer.

On paper, Mobike did increase Emma Technology's revenue, but at the same time lowered Emma Technology's overall gross profit margin. In 2017, the comprehensive gross profit margin of AIMA Technology decreased by one percentage point compared with 2016, and the explanation given in the prospectus was that "the company added a new bicycle sharing business with a low gross profit margin, which lowered the overall gross profit margin".

Although the profit has been greatly reduced compared to before, ofo is not the only one.

In the past four years, Fujitec and other bike-sharing manufacturers have witnessed the rise, explosion, decline, and calmness of bike-sharing.

Now bicycle manufacturers can only take the high-end route, and ordinary bicycles cannot be sold.

Although the profit is much lower than before, it will not starve to death.

I guess the profit will be much less, but there should still be sales.

It's okay, it's just that there isn't that much production, but it's still alive.

may not live very little, after all, there are so many less lists, which must have a certain impact on the company.

Not living well. Because their main ** is the number of orders for shared bicycles, but now there is none.

Although there are no big orders for ofo Mobike, there are still other orders.

It shouldn't be as hot as it used to be, but business in the bicycle industry is usually average.

Orders for shared bicycles not only affect the revenue of traditional bicycle manufacturers, but also affect the gross profit margin of bicycle manufacturers.

The main reasons for the collapse of Mobike are as follows: First, the essence of the bike-sharing business is time-sharing leasing, which belongs to the leasing economy. Enterprises are capital-heavy operations, and the initial investment, medium-term operation and post-maintenance costs are very high.

Enterprises charge users rental fees and deposits, but only the rental fees are operating income**. By collecting the user's deposit and using the user's precipitated funds to obtain a short-term turnover model, it is non-compliant and cannot generate positive cash flow. Therefore, the meager income cannot cover the initial input costs, let alone marketing and promotion costs, personnel costs, etc.

Second, capital intervenes too early to make public welfare projects into purely commercial products. In the early years, the concept of "Internet +" was on fire, and the O2O model was able to quickly circle users, occupy the market, and achieve explosive growth. This model is highly sought after by capital.

Therefore, as soon as the bike-sharing was launched, it was favored by capital. The essence of capital is profit-seeking, which will inevitably promote enterprises to continue to expand their scale, and traffic is king, ignoring their own business characteristics. This has led to vicious competition in the industry, even in the case of continuous losses, enterprises continue to increase the investment, the oversupply of bicycles on the market, and the burden of enterprises also creates a large amount of bicycle garbage for the society.

Third, starting from the value of the enterprise, in the short term, the user growth rate is the criterion for evaluating the value of the enterprise. It is the consistent thinking of the Internet to occupy users and then dig out value from users. In the long run, from the perspective of the full cost of the enterprise, the benefits of the product life cycle cannot cover the full cost, and the future profit margin of the enterprise is extremely limited.

This will inevitably lead to a downward revision of market expectations, and there are doubts about whether companies will be able to obtain cash flow in the future. As a result, capital began to retreat, and the self-hematopoietic function of the enterprise could not keep up, the cash flow was broken, and finally it could only go out of business

BecauseMobikeIt was taken offline from Meituan.

According to the official announcement issued by Mobike, Mobike will stop service and operation at 23:59 pm on December 14, 2020. This means that the Mobike brand has officially taken off the production line from Meituan, and all bicycles have been replaced by Meituan Bicycles.

This also means what used to be bike sharing.

Brands have basically said goodbye to the market.

Now when I open Mobike's official website, the page has turned gray, and only a small line of text remains: "Meituan meets, companionship remains the same", click on the text and immediately jump to the advertising page of Meituan Bicycle, "Come to Meituan app, ride without deposit". The reason why Mobike has disappeared is that, on the one hand, they do not have a long-term stable operating state, and they have lost their hearts in order to rapidly expand the market with the blessing of capital in the early stage.

Introduction to Mobike

Mobike is an Internet short-distance travel solution developed by Beijing Mobike Technology, and it is an intelligent hardware with a dockless borrowing and returning mode. With their smartphones, people can quickly rent and return a Mobike bike, and use affordability** to complete a multi-kilometer ride in the city.

On April 22, 2016, Beijing Mobike Technology held a press conference in Shanghai, officially announcing the launch of Mobike's bicycle service in Shanghai.

Give Earth Day by advocating green travel.

a gift".

None of them went bankrupt, but both companies were included in the list of serious illegal and untrustworthy enterprises, Mobike is an Internet short-distance travel solution developed by Beijing Mobike Technology ****, founded by Hu Weiwei, and is a smart hardware for the dockless borrowing and returning model.

In September 2018, due to arrears of payment, ofo small yellow car was sued by Phoenix Bicycle; In the same month, some netizens reported that when using the ofo small yellow car app, they were induced to consume when recharging the deposit or returning the deposit.

According to the relevant responsible personnel of ofo, there is no misleading. On October 27, it was disclosed that the deposit refund period of ofo small yellow car was extended again, from the original 1-10 working days to 1-15 working days.

1. Events. 1. Failure events.

On January 18, 2018, the Mobike bike broke down and could not be unlocked after scanning the QR code, and the deposit was cleared. It is understood that similar situations have occurred in Shanghai, Nanjing, Guangzhou, Chengdu, Sanya, Jinan and other places.

Subsequently, Mobike responded on its official Weibo: due to network problems, the display of some functions and information of the Mobike app had a short-term failure. After emergency investigation and repair, the Mobike bicycle service has been resumed one after another, sorry for the inconvenience caused to everyone's travel.

2. Consumption traps.

In October 2017, ofo small yellow car users in many places reported to ** that they encountered consumption traps when using ofo small yellow cars, and they had to pay a deposit of 199 yuan for the car, but they bought a non-refundable "59 yuan annual card".

On the ofo deposit page, the default is "59 yuan for a one-year car", but it is optional, after clicking to enter the deposit payment page, "59 yuan for a one-year car (no deposit)" and "199 yuan deposit (refundable)" are juxtaposed. Some users said that the user clicked into the page where the deposit was paid, and the annual card should not be placed on the deposit page, and the default options should be set.

1. Bicycle sharing is currently a market with capital.

Judging from the current status quo of shared bicycles, the current relatively large operators of shared bicycles are a certain treasure, a certain drop and a certain group, these three operators are very strong in capital at a glance, and they not only do a good job in terms of user experience, but more importantly, they are willing to spend money on this project, in fact, it seems that the competition of these companies is to fight for capital.

Second, the shared bicycle gradually has to achieve a monopoly.

The three operators who are currently relatively large on the market are undoubtedly rich owners, and these three are constantly competing, and it is not yet known who will compete to win whom, but one thing is that the future trend of shared bicycles may also tend to monopoly, after all, companies without capital can not touch this kind of project.

3. Bicycle sharing is an industry with huge demand.

From the consumer's point of view, the bike-sharing industry is an industry with huge consumer demand, and most young people in China need this kind of short-distance convenient transportation to improve their efficiency, so the demand is far greater than the supplier, which means that the industry is profitable and is still a profiteering project.

To sum up, from the above three points of view, although there is a large market for shared bicycles, but the competition is very large, from the beginning of consumers need to pay a deposit, to today's no deposit, and then from the development of bicycles to electric vehicles, shared bicycles have been getting more and more progressive, and it is expected that in the future shared bicycles will be more standardized and convenient. I don't know what you think of this market.

ofo small yellow car is facing bankruptcy, Mobike will be renamed Meituan bicycle, shared bicycles will not disappear, although there is now a series of situations, but also in order to better rectify shared bicycles, and strive to be more in line with the needs of the market, after all, the existence of shared bicycles can bring people a certain degree of convenience, so shared bicycles will not disappear, at most they will be rectified more standardized. In addition, the input cost of shared bicycles is also very high, I think no company will watch their investment fall short, they will definitely come up with a more reasonable way to develop shared bicycles.

First, there is a certain market demand for shared bicycles. Although the transportation is more convenient now, whether it is a bus or a subway, it is very convenient, but the shared bicycle is also called a kilometer after the subway, and the emergence of the shared bicycle is to make up for the non-motorization brought by the subway or the bus, which is very convenient for the majority of consumers, and is in line with the needs of the market, so it will not disappear from the perspective of the market.

Second, the state is also strengthening the rectification of shared bicycles. ofo small yellow car is facing bankruptcy, Mobike will be renamed Meituan bicycle, these are just a measure of the enterprise, but it is not difficult for us to find that after the launch of shared bicycles, there are also such and such problems, the delivery is not standardized, the number is unreasonable, and so on, there are also a series of problems, the country has begun to rectify the sharing of bicycles, and will also help the normalization of shared bicycles.

3. Bike-sharing companies will also take active measures. The launch of shared bicycles, for enterprises should also be a lot of investment, they certainly do not want to see their investment in vain, must be trying to find a way to share the bicycle rectification, or put forward some positive countermeasures, the development of shared bicycles is too rapid, there will definitely be a series of problems, but not necessarily eliminated by the market.

Of course not. Shared bicycles are in line with the current needs of the development of the sharing economy, so they will not disappear at all.

It won't disappear completely, it will only be acquired by other institutions, it will appear in other ways, it will change a name.

Bike-sharing may really disappear completely, because the existence of bike-sharing has seriously damaged the city's appearance, and many people use bike-sharing is very unethical.

Mobike is still running, and there will be no problem with a bicycle without a deposit, and if there is a deposit, it is illegal fundraising, and sooner or later there will be problems.

None of them went out of business, and the little yellow car queued up to refund the deposit. Mobike is normal.

The little yellow car must have been cold, and it was piled up in tatters at the demolition site.

The little yellow car queued up to refund the deposit was almost 1 billion, and it looked like it was about to die, and Mobike had a fund owner to support it for the time being.

It shouldn't have gone out of business yet, and the little yellow car seems to be returning the deposit now.

It's normal to have this kind of consciousness that you won't fall down for a while.

No, according to the official, there is no risk of bankruptcy of these two companies, and they can invest with confidence.

Mobike estimates that life is not easy, and ofo is not good. Bike-sharing has been shuffled.