What do you think is the biggest pain point in China s e commerce environment?

The fake stuff died.

There are no guarantees in physical stores, let alone online shopping? , swear to the sky online shopping did not buy a satisfactory thing.

What I think is a reason, metaphor e-commerce can do 100 million orders a day, then 10,000 e-commerce is doing, everyone can do 10,000 pieces on average, everyone can have considerable income, slowly become 100,000 e-commerce doing, each person becomes 1,000 orders, that is, there is a middle income, now it is a million e-commerce is doing, everyone makes 100 orders a day, then it becomes a low income, then you can only kill each other in e-commerce, fight the first war, so that some e-commerce companies can make thousands of orders, And there are more e-commerce companies that can only make a dozen orders, and over time they will lose patience and can only close down. In fact, the total number of orders sold per day on average now should not be less than a few years ago, but the competition was not so strong a few years ago, so the profit is relatively high, and the profit should be much less than in previous years.

The biggest problem is the problem of trust, many e-commerce brands are under the guise of integrity, but do some things that harm the people, many people have been deceived, so many people dare not believe in e-commerce, so they have to change.

Technology is difficult to meet their own needs, I think this is the biggest pain point, the current e-commerce environment is developing rapidly, many people's technology may not be able to keep up with the changes of the times, which is a pity.

Although the current e-commerce environment is developing very well, it is inevitable that these minors will be allowed to go online, so that they are not in the mood to study, resulting in a decline in their general learning ability.

The quality problem is now more and more developed in e-commerce, but the quality of the goods is uneven, which will cause panic and distrust among consumers, once this phenomenon occurs, it will cause a big blow to the e-commerce industry.

It may be that some people don't believe in the quality of e-commerce products, after all, many people buy online with the idea of buying some small things, like some big and expensive things, they will choose to buy them in physical stores.

With the fake and the true, shoddy, the flood of counterfeit and shoddy goods is popular, and there is no bottom line to fool. If the pain point is not removed, it is difficult to sustain! However, this muddy water is or continues to be washed away by the new economic wave.

Without so many entities, the house is a cabbage.

China's excessive development of e-commerce is actually not good, first, now young people are taking a mobile phone to play and buy all day long, the most direct bad is the eyes, second, the platform is trying to do business, a large number of physical stores are closed, so that many elderly people are inconvenient to buy things, third, the economy is on the platform, there are a large number of commercial centers in the city closed, and how many people are unemployed, the house can not be rented out and there is no income**.

The real economy is the largest.

There is a serious lack of tax supervision and punishment regulations, and it feels like a mess has become a place outside the law.

There are too many parallel goods, and the real thing is not the same as **, 100% deception.

The barriers to entry are low, and there is a lack of restrictions and regulations.

First of all, the network environment is a problem, but the quality problems are endless, and this has also brought down a lot of high-quality small enterprises, the lack of honest competition, affecting the economic order of the e-commerce market, the atmosphere of product counterfeiting is more prevalent, and there is a lack of supervision.

There are too many indiscriminate charges, and now there are many online shopping platforms like Pinduoduo, which are full of fakes, which makes many people lose interest in online shopping, and then the logistics are mixed, some are particularly good, and some are particularly poor, which makes people feel uneasy.

Too many people do e-commerce, so there are a lot of artificial fraud in e-commerce, and because the scope of e-commerce is too wide, it will be like a pyramid scheme, there are leaders who teach their knowledge to others, and there will be wrong direction to development.

Social e-commerce mainly helps enterprises solve pain points, there are two "one is the channel", and the other is data".

1. Use social e-commerce to help enterprises build a three-dimensional channel form This channel scene is not a single channel like ** or physical store, or wholesale **, what we express is to use social e-commerce to build a three-dimensional channel form, with offline, self-**, social tools, communities, small programs, partner distribution and other decentralized traffic entrances to form a three-dimensional sales scene.

It is no longer divided into online and offline transactions in any of the above scenarios, and offline can buy our base car products, communities, self-** menus, circle of friends, and small programs can buy our goods or services.

Let every space be our channel, no longer limited to a certain platform and location, nor limited by business hours.

2. Social e-commerce helps enterprises accumulate data assetsAccording to the above-mentioned three-dimensional channel forms, data management of social e-commerce is also an important asset of enterprises.

We can make production and supply according to the data of social e-commerce and user portraits "age, gender, consumption energy, active time, and regional location".

Define strategic direction based on social commerce data; Implement marketing and sales plans according to the data, do targeted activities for different groups of people, and serve each customer more accurately.

If today's enterprises do not have data to support them, it will lead to inventory problems, large production capacity, sales cannot keep up, supply and demand are not equal, and marketing is not accurate, resulting in difficulty in acquiring customers and slow monetization.

3. Customer management: Use the membership management system of social e-commerce to plan customer growth, increase customer stickiness, and increase customer repurchase rate.

1) Points management.

Customers can get points when they place an order on social e-commerce, and the points can be exchanged for goods or deducted for cash, and the membership level is determined according to the number of points.

2) Membership Classification.

The privileges of members (discounts, services, points) are determined according to the membership level, and the higher the level, the greater the discount, so that customers will be sticky to us.

3) Member repurchase.

Targeted preferential activities are carried out according to different levels, such as full reduction activities can increase the repurchase rate and customer unit value, and member-exclusive activities can enhance repurchase and superiority.

4. Distribution mechanismIf enterprises want to make the customer group fission quickly, they need to do a good job in the distribution mechanism, distribute the cost of promotion to the sharing and distribution personnel, de-intermediate everyone, and each scenario can be traded.

1) Internal staff.

2) Customers. Let customers fission customers, customers are consumers and sellers, and set a profit sharing ratio for the distribution group, which is regarded as a channel promotion fee.

After consumption, customers distribute social e-commerce links to their own social space, and they can get profit sharing after generating transactions.

Pain point 1: Hierarchical data is chaotic.

With the increasing number of transaction orders, it will consume a lot of energy to sort out the orders of distributors and merchants at all levels, and in the end, the accounts may not be sorted out clearly, so it is difficult for the operator to comprehensively evaluate the accounting data and adjust their operation plans in time.

Pain point 2: Complex reconciliation of accounts.

Social e-commerce is constantly developing and offline, with more and more orders, if financial personnel still manually divide profits, accounts, and reconcile, not only the workload is huge, but also a lot of repetitive work has to be done every day, which will waste labor costs and may cause mistakes.

Pain point 3: Security compliance issues.

However, if you deal with capital, you will inevitably be subject to financial supervision. Too many platform companies adopt the "big merchants" and "two clearances" model in the actual process of operating in the shed, and the payment of the merchant is deposited in the platform account first, which is too risky, so in recent years, the state has continuously introduced relevant policies to crack down on illegal platform enterprises.

Pain point 4: Tax issues.

If the platform temporarily stores the funds to be settled to the merchant in its own account, these credited funds will incur an additional tax, and the platform will also face financial and tax pressure and tax compliance problems due to inconsistent invoice flow and capital flow.

The account sharing system can well solve these pain points of social e-commerce platforms. By building a smart account management system, whether it is a platform, a company, a distribution or any complex business form, it can be managed at a hierarchical level, control transactions and accounts globally, realize free and flexible account sharing and profit sharing, and provide visual data, which greatly improves the work efficiency and data accuracy of financial personnel, and the platform operator can have more energy to analyze data and improve the shortcomings of business development. In addition, the sub-account system carries out closed fund custody through the bank, effectively separating the platform's own funds from the merchant's funds, and can realize the direct settlement of funds to the secondary merchants and the withdrawal to the merchant's bank card, so that the platform enterprises do not need to worry about the risk of "two clearances" and will not have any tax problems.

At present, there are bank, mallbook, and some third-party payment institutions on the market.

It should be the difference between cross-border customs tariffs and the international logistics system and after-sales issues.

The tariff and taxation of cross-border e-commerce is a big problem. If the protectionism between countries is not eliminated, then the countervailing duties and anti-dumping duties between countries are enough to force you to death. As soon as the cost is high, there is no profit.

International logistics operations can be a nuisance. If you want to have the principle of proximity, you have to develop the last mile of logistics, which is a thankless thing for enterprises.

After-sales issues are troublesome. The long after-sales turnaround time and the lack of timely problem handling are enough to drive consumers away.