What can be done to maximize the benefits of your business in the Marketing Skills Competition?

Exhibitors represent the image of a company, so try to choose professional, proficient, friendly and charming exhibitors in the selection of participants. If you are at a high-tech expo, be sure to pick someone who understands technology.

Exhibitors should be fully familiar with the work process, cultivate their awareness of active communication with strangers, and record customer information in a timely manner during the communication process. In addition, be strict with yourself: reduce personal ** as much as possible; timely distribution of brochures; Targeted communication for different customers; Etiquette, words and deeds of exhibitors, etc.

If you want to be known, you'd better know someone else. As a business operator, you have to buy the year's booklet and business directory, and when reading the newspaper, pay attention to the advertisements and copy down the addresses, faxes, and ** that you think are useful. It's the same when you're walking down the street, you have to search for everything useful with the sharp eye of the operator, and you have to pay attention to the street signs, the ads that people support, and the advertising vests that are scattered.

You also have to visit various exhibitions, pretend to be very interested in each other's products to ask for business cards and printed materials, filter out the information that is useful to you, and then send faxes, e-mails, calls, and people one by one according to the materials.

The role of advertising campaigns in shaping corporate image and increasing product awareness is well known. "Advertising isn't everything, but it can't be without. "The advertising of large enterprises is smashed with money, and the advertising of small enterprises can better reflect its value.

If you don't believe it, you can find a layman to shoot an advertisement casually, spend 30 million on CCTV, and then cooperate with the local **bombardment and**, the effect will not be worse than those large-scale advertisements.

You must prepare a business card, bring a sample of the products you are operating, sub-regional, sub-industry, and try to run to all the units that may become your customers, and you must be generous and tidy, polite and calm, and articulate (don't blush) to introduce your company and your products to others. Remember to exchange business cards and store them away. With the distribution and accumulation of business cards, your customer base is formed.

Of course, running customers also requires skills. In order to reduce the abruptness and the hassle of entering the door, you had better contact in advance. If he can be introduced through an acquaintance, even if this person is a boilermaker at that company, it is entirely possible that he will know the person in charge of the corresponding department.

Enterprises carry out advertising through the planning and production of many **. Corporate videos are more than just shooting and making a set of CDs. The ultimate purpose of the company to produce promotional videos is to spread the corporate image and sell products.

It requires not only the exquisite picture and vivid content, but also the ability to unify the corporate image and product characteristics. This kind of multi-promotional video is characterized by small investment, strong audience targeting, and flexible location.

The personality of the booth construction, eye-catching, and some characteristics, if the product promotion personnel can match with the product, wear some personality, and the promotional posters and roll-up banners can be eye-catching and bold in color, and they can engage in preferential activities and receive gifts to attract customers.

Prepare some small gifts at the exhibition, and remember to be creative in the choice of gifts. If you print the logo of your own product on it, let everyone be impressed, in order to play a better publicity effect.

Choosing the right venue is an important part of the exhibition plan. The first thing to consider is the way people move, to understand the direction in which the crowd is moving throughout the exhibition venue, and then to select a booth accordingly. A good booth is half the battle.