What are some examples of failed blog marketing?

"1931", which is one shot of Pechoin, is bound to be a phenomenal screen swiping case this year. The expression of the long and long picture, the combination of the Pechoin brand and the advertising creativity of "accompany you against time" has amazed many people. There is another voice in the marketing world:

Pechoin 30 million+ readings, the conversion rate is not enough, from the results of product marketing, Pechoin is a classic case of fiasco. What makes a good ad? - Consumers who read the ad and say, "It's a good product," not that it's a good ad."

I do network marketing in a clothing company, the company has a lot of clothing products, but the location is relatively remote, in the city of Wuhan, it is a combination of urban and rural areas, through the activities done by the forum, the entire activity publicity cycle on the forum, is about 7 days, including the home page advertising space, forum post highlighting the top, channel page advertising space, etc., a total of nearly 20,000 advertising costs, but the activity registration collected only 293**, you can imagine, stay** The number of people is less than the popularity of our newspaper event for a day, and the customers who finally arrive at the scene can only be described as a crowd. The sales performance of the whole activity is less than 20,000 yuan, and even the advertising cost is not enough, not to mention the cost of other products, and the cost of manpower and material resources.

Sony's white version of the PSP ad is hilarious. This billboard placed in the Netherlands featured a model grabbing the face of a cowering black model. Another of Sony's failed and crude PS commercials was train station posters in the UK that read "Run and Jump" and were quickly torn down.

No matter how big the world is, you can't beat a plate of tomato scrambled eggs" is a starting point. It took 4 minutes to tell a story, and the sudden reversal of the plot gave people a gentle knife without warning. Some netizens said:

Blindly pursuing sensationalism without paying attention to logic is also considered advertising? From the marketing level, some people think that the advertising content is too low in correlation with the brand, although it is tear-jerking, but it cannot make people remember China Merchants Bank, and may even think that it is an advertisement on WeChat. No matter how good an ad is, if it doesn't make people think of the brand, it lacks meaning.

A regular triggered ad: When searching for "chasing the murderer in the white night" in **, a "caller" H5 will automatically pop up. Many people find it very funny, but many more say it's scary.

You must know that "Chasing the Murderer in the White Night" is a suspense drama, full of a large number of ** plots. The sudden pop-up of h5 and the sudden sound of ** are really unexpected, and if you still search for keywords in the middle of the night, it is even more unfortunate.

Many advertising teachers who do not speak well in class will mention Hengyuanxiang's "Sheep and Sheep" advertisement. Although the advertisement is impressive, it makes everyone very disgusted and annoying. As a "time-honored brand", Hengyuanxiang is naturally a witness and witness of the development process of Chinese advertising.

From the initial advertising to the signboard advertisement, from the newspaper advertisement to the TV advertisement, along the way the brand has been actively involved in it, in the development of China's advertising, Hengyuanxiang has always been a leader with its own brand spirit.

Whether Zhao Liying's endorsement of high-end brands is suitable or not has caused countless controversy. When Dior's official Weibo announced that Zhao Liying would become the image ambassador of China, many disapproving voices poured out, and some people even commented under its official Weibo "Dior, why do you have to hack yourself", and the number of likes was higher than Zhao Liying's own message. High-end watch brand Longines announced Zhao Liying as its elegant ambassador, causing another wave of controversy.

After all, in the hearts of many people, she does not match the tone of high-end brands.

Hunger marketing is based on the high subjective expectation utility of consumers for products, in which the subjective expected utility of products includes factors such as the satisfaction of consumers' psychological state, and the preferences of consumer decision-makers strongly affect the success of hunger marketing. Under the operation of the hunger marketing model, because of the imbalance between product supply and demand, consumers' expectations have risen, and the use of consumers' mentality of seeing and not eating has made the value of products magnified and become the goal of consumer competition.

You can go to that kind of professional promotion and optimization, many cases.

Bloggate is not necessarily the door to wealth in online marketing. Not long ago, I saw a case where a French wine producer gained word of mouth by giving away wine to a French blog, and then expanded sales through word of mouth, which achieved good social and economic effects. If you don't want to fight the dog, then you must have public relations on the blog, most of the blogs in China are not as romantic as the French blogs, and even very realistic, their fame is the best, and the cost is unacceptable to the average small business.

At present, the blog phenomenon of domestic network marketing is mainly focused on enhancing corporate popularity by enhancing personal popularity, such as Xiang Wenbo blog of Sany Heavy Industry.

If the network as a marketing tool, then it is necessary to figure out the advantages of the network, cost, speed, diversity, the network marketing tools are more effective than a single email, or network advertising, in fact, the market is very popular to use network marketing software, Fengwu will be a variety of promotion methods combined with the advantages, more efficient, faster.

Flowers are not flowers, noisy bases are foggy and not foggy, and there is no repetition of network marketing". For enterprises, there is no version of network marketing at all, and enterprises must be specifically screened in specific operations, and must not go astray.