What kind of return does Lenovo Group s Olympic marketing bring to it Detailed answers, as soon as p

As the exclusive provider of computing technology equipment for the Beijing Olympic Games, Lenovo paid a lot of money, providing nearly 30,000 pieces of computing technology equipment including servers, laptops, desktop computers and desktop printers for the Beijing Olympic Games, and to build a hardware platform for the Beijing Olympic Games information system, covering seven core areas such as timing and scoring system, commentator information system, field performance system, and competition management system.

In addition, Lenovo sent a Lenovo Olympic technical service team of more than 580 people to station in various Olympic IT technical positions to provide related services. As a partner, Lenovo also spent tens of millions of dollars to open a digital Olympic experience hall in the Olympic Park. It is understood that adjacent to the northwest side of the Bird's Nest of the National Stadium, the experience hall covers an area of 1,200 square meters, which has six functional areas, including the Xiangyun torch exhibition area and the product interactive experience area.

The museum is known for:"Olympic technology benefits the public"The concept is open to all parties involved in the Olympic Games, allowing the public to experience Lenovo's innovative products and technologies up close.

In order to cooperate with the Olympic service, Lenovo launched"Global Champion Program"It has signed 5 sports teams and 15 famous athletes around the world, including China's 110-meter hurdles Olympic champion Liu Xiang, Australia's swimming world champion Libby Layton, and the United States' beach volleyball world champion Kelly Walsh, etc., to fund them for scientific training. With the championship of these contracted athletes, the Lenovo brand"Venture capital"The gain is huge, and you can get relatively cheap brand endorsements as a signatory.

With the help of Olympic marketing, Lenovo Group performed strongly. According to the results of the first quarter of this year released not long ago, Lenovo's gross profit margin reached in the first quarter, and the profit attributable to shareholders increased by 65%. Yang Yuanqing said"Despite the weak global economy, Lenovo Group achieved solid growth in global sales, PC sales and profits, marking the seventh consecutive quarter of profitable growth, while the Group's international business operations performed well. "

Support Lenovo, has always been like this, Lenovo Tianyi users.

Year 2011.

Advertise hard, hehe.

Is it a mistake on the first floor, I remember that the picture scroll was made by a Zhongguancun crystal stone studio. Lenovo should be tech support.

You can refer to these three!

Lenovo's brand recognition in Europe and the United States has reached 26%. I'm quite satisfied with this, because before that, all the data showed that we were basically zero overseas.

The first: many companies are currently using the method, you will hang out the broken code, what is out of season, of course, there are three points abroad to send the strategy, the key is the degree of control.

The second: macro - what you can see because the concept is very detailed.

What is the age of the answer to the question in the United States in 58 years, the market environment has changed, and the channel changes and positioning are considered on the Internet, and I personally feel that the only reason why there is no success is because the company has not made progress in the core, technological innovation, and brand promotion.

5. I don't understand.

6 Individual brand names i.e. the business decides to use a different brand for each product. Using individual brand names and finding different market positioning for each product can help increase sales and compete with competitors, as well as diversify risk so that a company's entire reputation is not affected by the poor performance of one product. For example, the laundry detergent of "Procter & Gamble" company uses "tide" and "blue wave"; The soap uses "Skincare"; The toothpaste used "Crest".

1. Discuss the content of the overall concept of the product and its role in modern marketing.

Answer: The overall concept of the product: it is a customer-centric modern marketing concept, which is divided into five levels: core products, form products, expected products, extended products, and potential products.

Role in modern marketing: The connotation and extension of this concept are centered on the needs of consumers and determined by the needs of consumers. It is the real implementation of the modern marketing concept.

2. A fashion business company often has a small amount of clothing below the cost, do you think it is normal to operate like this? Why?

Answer: It is okay to do this, and this is also a kind of **, such as the change of seasons, festivals, etc.

3. What are the factors and characteristics of the macro marketing environment?

Answer: The macro marketing environment includes: demographic environment, economic environment, natural environment, political and legal environment, scientific and technological environment, and social and cultural environment.

4. Answer: The company adopts the concept of product orientation, only produces products that can be produced by the company's technology, takes the interests of the company as the center, and does not take customer needs as the production purpose.

Six: (1) A: The width of its product line product portfolio is 2. The length is. Relevance: These two product lines are related to bathing, so they have a strong degree of relevance.

3) A: This brand strategy can increase the product items of the product line.

These answers are all organized by myself and with reference to the words in the third edition of Marketing edited by Wu Jian'an. Hope it helps.

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