What is the marketing model of online freight?

1. Sharing economy thinking.

Network freight operators should make full use of the sharing economy thinking, make use of all the resources that can be reached in the transportation market: transportation vehicles, stevedores, warehouses, etc., develop standards and processes, and improve resource utilization. Online freight is often understood as the "freight version of Didi Taxi", and while this explanation is easier to understand, it is important to recognize that there is a big difference between the two

First of all, at this stage, the replacement of cargo owners and carriers in the transportation market is low-frequency, and many cargo owners and carriers are old acquaintances, and will not be easily replaced for the sake of cargo safety and communication costs. On the other hand, the goods also need to be loaded and unloaded and supervised, which is a link that Didi does not need to consider but cannot ignore in the transportation of goods.

Although there are differences, there are still many things that can be learned from online freight in the mature Didi taxi model, such as optimal path planning, peak period price increases, vehicle monitoring, etc. Many people mention the sharing economy, the first thing that comes to mind is incremental sharing, sharing bicycles all over every corner of the city is typical, but the incremental sharing cost is large, the risk is high, and the biggest problem in the logistics market at this stage is not the lack of resources, but the resource utilization rate is not high, so it is suitable for network freight operation is stock sharing. Fully tap the existing resources in the market, carefully study each logistics link, and revitalize the stock, which can reduce logistics costs.

2. Take advantage of the Internet.

Internet products have a feature that physical products cannot compare, that is, the marginal cost is almost zero, and the marginal cost refers to the increase in the total cost brought by each unit of newly produced products (or purchased products). Internet products are virtual, with an increase of one and an increase of a hundred, and the total cost is almost the same. Network freight operation is to take advantage of the marginal cost of Internet products is almost zero, so that the logistics cost is smaller.

When the capacity, supply and historical data reach a certain level, and then use big data and cloud computing to make reasonable path planning, vehicle and cargo matching, etc., the advantages of the Internet platform will be further revealed.

The predecessor of network freight is car-free transportation. refers to a unit or individual engaged in the transportation of goods without owning a vehicle, which is the carrier for the shipper; To the actual carrier, it is also the shipper. Before there was no car-free carrier, the driver mainly relied on acquaintances to pull the goods, and there may be goods today and tomorrow there will be none, and the supply of goods is unstable.

Chengfeng Freight Company applied for the "Road Transport Business License" in March 2017 and obtained the first vehicle-free carrier license in Shanxi. And based on the network freight mode to develop a freight APP, the owner of the enterprise can issue a bill in the APP, and the driver uses the APP to grab the order and complete the actual transportation. This freight mode effectively helps shippers solve the industry shortcomings of difficult shunting and difficult for car owners and drivers to find work.

In the view of good partners, the platform of network freight can analyze factors such as logistics flow direction and popular routes, empty vehicle distribution, and hardware consumption of member vehicles, and notify relevant logistics links to prepare for transportation capacity in advance in combination with the next capacity demand of each line of social hot events, and finally promote the realization of reasonable transportation modes such as convective transportation, circular transportation, and trailer transportation, and provide decision-making and support for the optimization of China's logistics resource allocation. Secondly, we can also develop the rear car market, expand and extend resources, and optimize the allocation. In 2020, the application for network freight qualification has been officially opened across the country, and its preparation work includes (1) application plan guidance (2) support platform construction (3) platform operation assistance (4) national and provincial monitoring platform docking (5) tax compliance planning (6) provincial and ministerial platform interconnection.

For example, the pony freight network freight platform is a comprehensive platform that provides one-stop transportation services with functions such as information release, matching transactions, freight settlement, integrity supervision, etc., and provides a "one-stop" comprehensive solution that can be monitored and traced throughout the logistics service platform has become the development direction of the logistics industry, which aims to solve the operational pain points of freight companies and help traditional logistics companies and shippers to reduce costs and increase efficiency.

For example, Pony Freight is currently through the "Internet + logistics" network freight platform mode of operation, with the Internet as the platform of scattered transportation resources, for enterprise shippers, third-party logistics, driver groups to provide transportation services, consulting services, information services, transportation safety control services, first-stop logistics services and other one-stop logistics services through the construction of a smart logistics ecological logistics platform, professional services for bulk commodity logistics information needs, to solve the current freight logistics industry common vehicle empty, At the same time, we use big data analysis to provide customers with efficient logistics and transportation solutions and financial tax planning solutions, and truly reduce logistics operating costs for customers.

At present, the operation mode of the network freight platform is: as a vehicle-free carrier (network freight) the existence of the capital flow account flow is a must, then the capital flow is not matched is the core of the car-free carrier (network freight).

In practice, there are some common problems, such as prepayment, fuel costs, settlement periods, etc. In platform audits, drivers are required to collect deposits, manual audits, and payment after 24 hours, shippers suspect that the platform withholds funds, and drivers suspect that the platform delays payment, all of which have become pain points for online freight (car-free carriers).

These problems can be solved by the good partner - Cargo Multi Network Freight Platform, which is monitored on the basis of regular reports of corporate freight bills and cash flow lists.

The bill of lading requires the completion of the business, and the consignee uploads the bill of lading after receiving the goods. After the completion of the business required by the capital flow statement, the car-free carrier completes the payment of the actual carrier.

The marketing of network freight is based on the main business, and the network freight platform with a large number of goods is updated quickly, and the platform is an innovative mode of operation in the form of effective combination of physical logistics resources and virtual networks, as well as collaboration, informatization, and resource sharing. In order to achieve asset-light operation, improve work efficiency, reduce the cost of enterprise scale expansion, and achieve the purpose of win-win interests of multiple parties.

The network freight platform solves the key points of the business of "bidding management, cargo tracking, financial services, financial settlement, invoicing, logistics KPI assessment" and other systems in the process of car-free transportation of bulk materials (coal, steel trade, etc.), so as to achieve the integration of cargo resources, reduce logistics and transportation costs, and finally form a logistics and financial ecosystem of "Internet + logistics + finance".

Within one year, it has become a widely deployed network freight business brand in China, solving the pain points of logistics enterprises. Based on the Sichuan Sichuan Coal State-owned Enterprise, its financial platform for bulk materials transportation chain is extending and expanding to coal gathering places such as northwest and northeast, and also expanding to cement, sand, urea and other major material fields. Good partner - a lot of goods:

Years of precipitation of freight software technology, with many partners around the world as the background. Mature freight logistics network freight system, strong qualification team. Through the platform provided by the network freight company, the connection can be directly established, which reduces many intermediate links and reduces the cost of transportation subcontracting.

Secondly, the online freight platform can provide information sharing between the two sides, quickly match the return source for the driver, improve the operation efficiency of the vehicle and reduce the empty driving rate of the vehicle. At the same time, it can quickly match the source of vehicles back to the city for cargo owners, so as to reduce transportation costs under the premise of risk control. In fact, it is to open up the intermediate links.

Summary. Hello, in addition to solving tax issues such as invoicing for enterprises, the network freight platform can also bring the following advantages to logistics enterprises: compared with ordinary transportation, network freight does not need to pay specific attention to how to load and unload goods, do not need to manage vehicles in detail, this online and offline mode to achieve mutual integration, greatly reducing the time for goods to find vehicles and drivers to find goods.

It can reduce the cost of capital for the company, reduce expenses for the company, and benefit each other.

Network freight operations give the company a role.

Hello, in addition to solving the problem of invoicing and other tax stupidity for enterprises, the network freight can also bring the following advantages to logistics enterprises: compared with ordinary transportation, network freight does not need to pay specific attention to how to load and unload goods, do not need to manage vehicles in detail, this online and offline mode to achieve mutual integration, greatly reducing the time for goods to find vehicles and drivers to find goods. It can reduce the cost of capital for the company, reduce expenses for the company, and benefit each other.

The role of the network freight operation department to the company.

Hello dear, the role of the company has 1Improve effectiveness and reduce costs2Expand financial services and coordinate the development of network freight Pingxian Rock itself has a top-down input-output interface of tax, insurance, finance, transportation capacity, carriers and other transportation chains.

The shipper's digging and enterprises can be compatible with various external and internal Bisanyu system interfaces, breaking the information island, forming a controllable chain system, and can produce effective collaboration from multiple angles.

The essence of network freight is freight, so its core business is transportation business, a high degree of networking, informatization, and Internet can bring a lot of potential advantages to its business and improve efficiency

2.Network freight companies are based on transportation business, and the positioning of their carriers restricts their best business development direction to obtain first-hand goods for Hengzhi and directly subcontract to bicycle drivers, which greatly improves the efficiency of the entire business chain and increases the profits.

3.Informatization makes network freight companies more susceptible to the favor of enterprises in the financial industry, vehicle sales industry and other industries related to drivers' lives, providing a difficult and profitable foundation for them to expand value-added services.