What does Digital 100 Market Research s New Product Lab do?

To put it simply, the new product laboratory of the digital 100 market research company is actually a new solution for the new product research of consumer goods companies formed with the help of professional new product survey system tools, the use of its million-level real-name accessible sample library, and the professional research model.

At present, it has become the development trend of FMCG research.

New products are the key to business development and profit growth, and to remain competitive, companies must constantly innovate and design new products to meet market demand. Including: product concept testing, product pricing surveys, product taste testing.

Product Concept Testing: Vivid product descriptions, in-depth demand insights, and all-round concept evaluations work together to help product development!

Problems Solved by Product Concept Testing:

What concepts can be jumped out of? - Comprehensively evaluate the concept's attractiveness to consumers, its ability to communicate, its ability to meet consumer needs, and its purchasing potential.

How to accurately judge the market potential of a concept? Compared with the industry normal value updated in real time, it helps you correctly judge the market potential of the concept and make the right decision.

How can I optimize the concept? ——Accurately identify the points of interest, interests, and support points in the concept, and realize the optimization and upgrading of a single concept.

Product pricing survey: abandon the investigation method that is detached from reality, and dynamically simulate market competition! **The perfect tool for research, new product development!

Problems Addressed by the Product Pricing Survey:

What are the factors and how effective are the products of which levels to consumers? - Design the best product portfolio!

What is the elastic curve of each brand? ——Develop the most suitable market**!

What are the characteristics of the "**sensitive" and "brand loyal" groups of each brand? ——Market Segmentation Strategy!

Product Taste Testing: Find the gap with competitors and consumer expectations at the same time, and provide actionable product improvement suggestions!

Problems Solved by Product Taste Testing:

How receptive are consumers of the tested product?

What is the market potential of the test product? ——Compared with the real-time updated industry normal value, it helps you correctly judge the market basis of the product and make the right decision.

What kind of products do the target groups really care about? ——According to consumer preferences, determine the direction of product improvement.

Digital 100 Market Research Company is committed to providing customers with market research services with the characteristics of professional field needs, focusing on the combination of market research technology and customer industry characteristics, the feasibility of research results in the actual operation and application of customers, and providing customers with a variety of strategic market analysis and marketing consulting services to meet their changing and increasingly diversified needs, so Digital 100 is a research institution focusing on the organic combination of market research technology, industry characteristics and marketing solutions.

Main business: product concept testing, target user description, marketing effect evaluation, market diagnosis survey, brand research.

(1) Concept test:

2) **Test:

3) Taste Test:

4) Packaging test:

Digital 100 Market Research Company Profile:

Founded in February 2004, Beijing Digital 100 Market Consulting Co., Ltd. (hereinafter referred to as Digital 100 Market Research Company) is a professional market research agency that organically combines modern survey tools, professional model products, market research tools and customer industry characteristics. Headquartered in Beijing, China, with branches in Shanghai and Guangzhou. It has access to more than 300 cities and towns in China. See.

The following market research should be done before the new product is launched:

1. Promotion channel positioning, that is, through which channel to market new products;

2. Consumer demand research, that is, whether consumers will buy new products and why;

3. Taste test of new products.

4. Testing and pricing of new products.

You can find a professional market research company to do it, Zhengzhou City, I know that Zhengzhou Jiasheng market research company can do it.

At present, the most authoritative international and domestic research on employee satisfaction is the Minnesota Satisfaction Scale MSQ developed by researchers at the University of Minnesota. The Minnesota Satisfaction Questionnaire consists of 100 questions and is measured from 20 subscales.

Digital 100 service satisfaction research helps enterprises find out the core problems of internal and external customers, find the fastest and most effective way, and achieve maximum value! In addition to adopting some international research methods, the research on employee satisfaction is revised in combination with China's national conditions and China's corporate culture.

The value of satisfaction research.

Use scientific methods to indirectly obtain the key factors of customer satisfaction, and invest limited resources in the most effective aspects;

Provide and accompany accurate basis for employees' performance evaluation;

Examine the characteristics of people with different satisfaction and loyalty, analyze customer value, and allocate limited resources to the most valuable customers - the market carefully balances the rubber strategy!

Digital 100 market research companies should study customers' consumption habits or consumption trends, and CRM is a set of theories, and there are many mature software products.

Let A be put into production as 100-x and B as Shen Oak X

Benefit y=[(100-x) 5]+2 blocks under x solution, when x=25, the value of y is the largest, which is y=25

Shenzhen Chuangneng Yike Science and Technology Development ****, not the most expensive, only the best.

Senior marketing planning companies believe that in the current mainstream era of the Internet, one of the important tasks of Internet brand operation is to build the network brand of the enterprise, the offline brand of well-known enterprises can be extended on the Internet, and the general enterprises can quickly establish a brand image through the Internet and enhance the overall image of the enterprise.

The network brand building in the operation of the Internet brand is to achieve the recognition and recognition of the enterprise by customers and the public. And, to a certain extent, the value of online brands is even higher than the direct benefits obtained through the Internet.

Product strategy in brand marketing planning.

Small and medium-sized enterprises must clarify their own products and services when using brand marketing and promotion plans and methods, and clarify the products selected by online consumers.

The cost of online sales of products is much lower than that of other channels, so the profits of small and medium-sized enterprises in online marketing are greater. Small and medium-sized enterprises should pay more attention to the methods and skills when carrying out network promotion and brand planning, and the best is the combination of marketing software, represented by "Jiang Xiaobai", the brand promotion effect is good, and it is favored by enterprises.

The best strategy in brand consulting.

Strategy is also one of the most complex issues.

Internet brand operation strategy is a direct dialogue between cost and quality, due to the openness of information, consumers are easy to grasp the same industry competitors, how to guide consumers to make purchase decisions is the key.

If small and medium-sized enterprises want to succeed in network marketing, they should focus on emphasizing the performance ratio of their products and the characteristics of their products compared with competitors in the same industry.

According to the impact of competitors, the strategy of network marketing should also be adjusted in a timely manner, and it can be formulated according to different times. For example, in the stage of self-brand planning and promotion, you can attract consumers with low prices, and on the basis of calculating costs, reduce profits and occupy the market. After the brand accumulates to a certain stage, it formulates an automatic adjustment system to reduce costs, and adjusts it in a timely manner according to the supply and demand conditions of the variable cost market and the quality of competitors.

There is no standard fee, it generally depends on the promotion of your company's products and your affordability.

Because how much money can be promoted, different price levels and choices are different.

And the charges for large companies are also different from those of small companies.

So I suggest that you have a good idea of your budget, if it is a big promotion, you basically don't do it if it is less than 100,000.

Answer: Hello 1. "Marketing General Planning" Model Marketing General Planning and Partial Implementation 1 Marketing General Planning Program: 20 300,000 yuan per year; 2. Adjustment and partial implementation of the plan: sales 3 5 commission, monthly settlement; 3 Partial advertising** fee 15 .

2. "Consultant Participation" Model Marketing Consultant and Advertising Total** 1 Monthly prepaid marketing planning consultant fee: 20,000 30,000 yuan per month; 2 Advertising and event creativity and ** fee: 20; 3 Sales Proceeds 3 5 Commissions.

3. TV advertising creativity, shooting and production costs: 20 800,000 yuan 30 sets.

4. Creativity and implementation of activities: 1. Creative fee: 1 30,000 yuan; 2 Implementation fee: $2 30,000 or linked to benefits.

5. Graphic creativity and design fee: 5,000 50,000 yuan.

7. Market research: 1. Market research fee: 12-150,000 yuan; 2 Special market research fees:

8-100,000 yuan.

8. Marketing planning consulting fee: to the company consulting: 1000 2000 yuan hours; Door-to-door service: 5000 10000 yuan per day; Marketing lectures: 10000 20000 yuan per day.

9. E-commerce charges: 1. Domain name registration: International:

2000 yuan year 2, web page production: homepage: 2000 yuan page page ordinary page:

2,000 yuan annual database maintenance fee: 10,000 yuan annual ten, other items are negotiable.

I wish you a happy life and give a thumbs up for the trouble.

Unprofessional charges 20,000-80,000 yuan, and also with design.

Fees vary from place to place.

Like me in Henan, ranging from 10 to 390,000 yuan, depending on the planning content of the enterprise.

The same planning plan may be more than 500,000 in Beijing, Shanghai and Guangzhou.

For new products, we must set a good position, find the right market, recruit personnel to train and motivate, and do a good job. Now new products are easier to do, **opaque, so many** are willing to do it.

Looking for Dynasty Network, you go to consult, they are a professional marketing company, and there are many means of promotion.